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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

61/100

Site name appears as

Page titleNielsen Norman Group
og:site_nameNielsen Norman Group
twitter:site@nngroup
Organization.nameNielsen Norman Group

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nngroup.com

Nielsen Norman Group: UX Training, Consulting, & Research

A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

NNGROUP.COM

Nielsen Norman Group: UX Training, Consulting, & Research

A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Preview quality · Facebook A+ · 100/100
  • og:title — Nielsen Norman Group: UX Training, Consulting, & Research
  • og:description — A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, ...
  • og:image — https://media.nngroup.com/media/metadata/opengraph_images/Homepage_1.png
  • og:type — website
  • og:url — https://www.nngroup.com/
  • og:site_name — Nielsen Norman Group

Nielsen Norman Group: UX Training, Consulting, & Research

nngroup.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (155 chars / 150 max)

  • og:title — Nielsen Norman Group: UX Training, Consulting, & Research
  • og:description — A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, ...
  • og:image — https://media.nngroup.com/media/metadata/opengraph_images/Homepage_1.png

  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

nngroup.com

Nielsen Norman Group: UX Training, Consulting, & Research

A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Preview quality · Slack A+ · 100/100
  • og:title — Nielsen Norman Group: UX Training, Consulting, & Research
  • og:description — A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, ...
  • og:image — https://media.nngroup.com/media/metadata/opengraph_images/Homepage_1.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "EducationalOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : EducationalOrganization
18 properties Valid
{
  "@context": "https://schema.org",
  "@type": "EducationalOrganization",
  "name": "Nielsen Norman Group",
  "alternateName": [
    "NN/g",
    "NNG",
    "Nielsen Norman Group"
  ],
  "url": "https://www.nngroup.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://media.nngroup.com/static/img/logo-817x388.png",
    "width": 817,
    "height": 388
  },
  "description": "Nielsen Norman Group (NN/g) is a world-leading user experience research, training, and consulting firm. Founded in 1998 by UX pioneers Jakob Nielsen and Don Norman, NN/g provides evidence-based UX guidance through live training courses, UX Certification programs, consulting services, and an extensive library of free research articles and reports.",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Nielsen_Norman_Group",
    "https://www.linkedin.com/company/nielsen-norman-group/",
    "https://x.com/NNgroup",
    "https://www.youtube.com/@NNgroup",
    "https://www.instagram.com/nngux",
    "https://www.facebook.com/nngux",
    "https://open.spotify.com/show/3GFTfWpfv6m8nhKsPOlT8m"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "48105 Warm Springs Blvd",
    "addressLocality": "Fremont",
    "addressRegion": "CA",
    "postalCode": "94539",
    "addressCountry": "US"
  },
  "email": "support@nngroup.com",
  "telephone": "+1-415-682-0688",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Service",
    "telephone": "+1-415-682-0688",
    "email": "support@nngroup.com"
  },
  "naics": "611430",
  "founder": [
    {
      "@type": "Person",
      "name": "Jakob Nielsen",
      "honorificPrefix": "Dr",
      "url": "https://www.nngroup.com/people/jakob-nielsen/",
      "sameAs": "https://en.wikipedia.org/wiki/Jakob_Nielsen_(usability_consultant)",
      "jobTitle": "Co-Founder & Retired Principal"
    },
    {
      "@type": "Person",
      "name": "Don Norman",
      "honorificPrefix": "Dr",
      "url": "https://www.nngroup.com/people/don-norman/",
      "sameAs": "https://en.wikipedia.org/wiki/Don_Norman",
      "jobTitle": "Co-Founder & Board Member"
    }
  ],
  "knowsAbout": [
    "Usability Heuristics",
    "User Experience Research",
    "Interaction Design",
    "UX Training",
    "Information Architecture",
    "Content Strategy",
    "Design Thinking",
    "Service Design",
    "UX Management",
    "Accessibility",
    "UX Certification",
    "Journey Mapping",
    "User Research Methods"
  ],
  "foundingDate": "1998-08-08",
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "minValue": 51,
    "maxValue": 200
  },
  "employee": [
    {
      "@type": "Person",
      "name": "Kara Pernice",
      "jobTitle": "President and CEO",
      "url": "https://www.nngroup.com/people/kara-pernice/"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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