https://northwestern.edu
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
96
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
76 PASS
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.northwestern.edu/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://northwestern.edu Canonical https://www.northwestern.edu/ Match Self-referencing (correct) Target 200 ✓
AMeta TagsTitle: 23 charsPASS
Meta Tags
Title: 23 chars
Title: 23 chars
Info::
Page title is set
Got: Northwestern University
Warning::
Title is only 23 characters — consider expanding
Info::
Title and H1 are well-aligned
Title
"Northwestern University"
23 characters Too short
Title: Northwestern University
H1: Northwestern University Home Page
Match: Similar ✓
Robots: Indexable (no restrictions)
A+Content Depth1114 words, Very DifficultPASS
Content Depth
1114 words, Very Difficult
1114 words, Very Difficult
Info::
Page has 1114 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 34)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 34
Text-to-HTML Ratio
7% text 93% HTML
8 KB / 108 KB
A+Internal Links164 internal, 101 externalPASS
Internal Links
164 internal, 101 external
164 internal, 101 external
Info::
164 internal links (62%)
Info::
100% of links use descriptive anchor text
Info::
Page has 265 links — consider reducing
Info::
164 internal / 101 external links
Link Distribution
62% internal (164) 38% external (101)
Anchor Text Quality
264 Descriptive 1 Generic
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | #mm-1 | 13 |
| 2 | #mm-3 | 7 |
| 3 | research-nu/index.html | 4 |
| 4 | arts/index.html | 4 |
| 5 | about/mission-vision-priorities/social-sciences-global-studies.html | 3 |
| 6 | about/mission-vision-priorities/free-expression.html | 3 |
| 7 | campus-experience/index.html | 3 |
| 8 | about/mission-vision-priorities/outstanding-educational-experience.html | 3 |
| 9 | about/mission-vision-priorities/resilient-students.html | 3 |
| 10 | campus-experience/evanston-chicago.html | 3 |
Top External Domains
| Domain | Links |
|---|---|
| www.northwestern.edu | 23 |
| news.northwestern.edu | 23 |
| admissions.northwestern.edu | 4 |
| www.facebook.com | 3 |
| magazine.northwestern.edu | 3 |
| www.blockmuseum.northwestern.edu | 3 |
| offices.northwestern.edu | 3 |
| www.library.northwestern.edu | 3 |
| www.tiktok.com | 2 |
| planitpurple.northwestern.edu | 2 |
A+Image SEO35 images, 35 descriptive filenamesPASS
Image SEO
35 images, 35 descriptive filenames
35 images, 35 descriptive filenames
Info::
All images have descriptive filenames
35 descriptive
0 hash-based
0 generic
35 total
All images have descriptive filenames and proper SEO attributes.
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.