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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets.nrc.nl/static/front/img/social/default-og-image-facebook.png
Info::
og:title is short (3 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 3 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
URL: https://assets.nrc.nl/static/front/img/social/default-og-image-facebook.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 3 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

nrc.nl

NRC

Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, diepgravend en genuanceerd.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, di...
  • twitter:image — falling back from og:image

NRC.NL

NRC

Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, diepgravend en genuanceerd.

Preview quality · Facebook A · 85/100
  • og:title — NRC
  • og:description — Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, di...
  • og:image — https://assets.nrc.nl/static/front/img/social/default-og-image-facebook.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — NRC

NRC

nrc.nl

Preview quality · LinkedIn A+ · 100/100
  • og:title — NRC
  • og:description — Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, di...
  • og:image — https://assets.nrc.nl/static/front/img/social/default-og-image-facebook.png

nrc.nl

NRC

Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, diepgravend en genuanceerd.

Preview quality · Slack A+ · 100/100
  • og:title — NRC
  • og:description — Nieuws, duiding, analyse en onderzoeksjournalistiek over onderwerpen die er echt toe doen. Feitelijk, betrouwbaar, di...
  • og:image — https://assets.nrc.nl/static/front/img/social/default-og-image-facebook.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

66/100

Site name appears as

Page titleNRC
og:site_nameNRC
twitter:site@nrc
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.nrc.nl/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.nrc.nl/search/?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : NewsMediaOrganization
15 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "NRC",
  "url": "https://www.nrc.nl/",
  "logo": "https://assets.nrc.nl/static/front/img/social/default-og-image.png",
  "sameAs": [
    "https://x.com/nrc",
    "https://www.facebook.com/NRC",
    "https://www.instagram.com/nrcnl/"
  ],
  "alternateName": [
    "NRC Handelsblad",
    "NRC Next"
  ],
  "foundingDate": "1970-10-01",
  "correctionsPolicy": "https://nrccode.nrc.nl/wat-we-publiceren#correcties-en-aanvullingen",
  "ethicsPolicy": "https://nrccode.nrc.nl/hoe-we-ons-gedragen",
  "masthead": "https://www.nrc.nl/colofon/",
  "missionCoveragePrioritiesPolicy": "https://nrccode.nrc.nl/onze-beginselen",
  "noBylinesPolicy": "https://www.nrc.nl/vragen-over-nrc/#nrc-commentaar",
  "unnamedSourcesPolicy": "https://nrccode.nrc.nl/wat-we-publiceren#bronvermelding",
  "verificationFactCheckingPolicy": "https://nrccode.nrc.nl/hoe-we-werken#checken-hoaxes"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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