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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
72
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

50/100

Site name appears as

Page titleFilter Icon
og:site_nameNRDC
twitter:site@nrdc
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:title missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nrdc.org

NRDC

NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard nature.

Preview quality · Twitter/X C · 65/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — NRDC
  • twitter:description — NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard...
  • twitter:image — https://www.nrdc.org/sites/default/files/2023-05/nrdc-media-logo-teaser.png

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

NRDC.ORG

NRDC

NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard nature.

Preview quality · Facebook A+ · 95/100
  • og:title — falling back from <title>
  • og:description — NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard...
  • og:image — https://www.nrdc.org/sites/default/files/2023-05/nrdc-media-logo-teaser.png
  • og:type — website
  • og:url — https://www.nrdc.org/
  • og:site_name — NRDC

NRDC

nrdc.org

Preview quality · LinkedIn A+ · 95/100
  • og:title — falling back from <title>
  • og:description — NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard...
  • og:image — https://www.nrdc.org/sites/default/files/2023-05/nrdc-media-logo-teaser.png

nrdc.org

NRDC

NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard nature.

Preview quality · Slack A+ · 95/100
  • og:title — falling back from og:title
  • og:description — NRDC uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard...
  • og:image — https://www.nrdc.org/sites/default/files/2023-05/nrdc-media-logo-teaser.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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