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https://nrk.no

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
73
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titlenyheter, tv og radio fra Norge og hele verden
og:site_nameNRK
twitter:site@NRKno
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nrk.no

NRK.no – nyheter, tv og radio fra Norge og hele verden

NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

NRK.NO

NRK.no – nyheter, tv og radio fra Norge og hele verden

NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.

Preview quality · Facebook A+ · 95/100

Description will be truncated (178 chars / 155 max)

  • og:title — NRK.no – nyheter, tv og radio fra Norge og hele verden
  • og:description — NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, væ...
  • og:image — https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw
  • og:type — website
  • og:url — https://www.nrk.no/
  • og:site_name — NRK

  • Description will be truncated on Facebook (178 chars, max 155)

    → Tighten og:description to ≤155 characters

NRK.no – nyheter, tv og radio fra Norge og hele verden

nrk.no

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (178 chars / 150 max)

  • og:title — NRK.no – nyheter, tv og radio fra Norge og hele verden
  • og:description — NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, væ...
  • og:image — https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw

  • Description will be truncated on LinkedIn (178 chars, max 150)

    → Tighten og:description to ≤150 characters

nrk.no

NRK.no – nyheter, tv og radio fra Norge og hele verden

NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.

Preview quality · Slack A+ · 100/100
  • og:title — NRK.no – nyheter, tv og radio fra Norge og hele verden
  • og:description — NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, væ...
  • og:image — https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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