Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

52/100

Site name appears as

Page title	NSW Government
og:site_name	NSW Government
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (14 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 14 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 14 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

nsw.gov.au

NSW Government

No description

Preview quality · Twitter/X F · 40/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — Add twitter:description to give the preview body text
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

NSW.GOV.AU

NSW Government

No description

Preview quality · Facebook A · 85/100

og:title — NSW Government
og:description — Add og:description to give the preview body text
og:image — https://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg
og:type — website
og:url — https://www.nsw.gov.au/node/1
og:site_name — NSW Government

NSW Government

nsw.gov.au

Preview quality · LinkedIn A · 85/100

og:title — NSW Government
og:description — Add og:description to give the preview body text
og:image — https://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg

nsw.gov.au

NSW Government

No description

Preview quality · Slack A · 85/100

og:title — NSW Government
og:description — Add og:description to give the preview body text
og:image — https://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 73/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description		—	—	—
twitter:image	⚠	—	—	—

A+

Links

200 links checked, 199 healthy, 0 broken

PASS

200 links checked, 199 healthy, 0 broken

199 of 200 links are healthy

Long redirect chain: https://services.dcu.nsw.gov.au/myaccount/logou... (3 hops)

200 total 193 healthy 7 redirects

Redirects (7)

URL	Destination	Found in
https://nsw.gov.au/driving-boating-and-t...	https://nsw.gov.au/driving-boating-and-t...	`<a>`
https://nsw.gov.au/living-in-nsw/informa...	https://nsw.gov.au/living-in-nsw/informa...	`<a>`
https://nsw.gov.au/emergency	https://nsw.gov.au/emergency	`<a>`
https://nsw.gov.au/health-and-wellbeing	https://nsw.gov.au/health-and-wellbeing	`<a>`
https://nsw.gov.au/about-nsw/public-holi...	https://nsw.gov.au/about-nsw/public-holi...	`<a>`
https://nsw.gov.au/departments-and-agenc...	https://nsw.gov.au/departments-and-agenc...	`<a>`
https://nsw.gov.au/energy	https://nsw.gov.au/energy	`<a>`

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-NJV7DY7LLC&cx=... <script>

200 https://www.clarity.ms/tag/kydgh651nj?ref=gtm <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PZ4DLLV <script>

200 https://assets.adobedtm.com/cb27a424301a/0d1cbacaaea6/launch... <script>

200 https://www.nsw.gov.au/ <link>

200 https://nsw.gov.au/themes/custom/dcs_theme/favicons/sets/sta... <link>

200 https://nsw.gov.au/themes/custom/dcs_theme/favicons/safari-p... <link>

200 https://nsw.gov.au/themes/custom/dcs_theme/favicons/sets/sta... <link>

200 https://nsw.gov.au/sites/default/files/css/css_bwr_z-3KegDu2... <link>

200 https://nsw.gov.au/libraries/dcs/assets/agency-attribution-D... <link>

200 https://nsw.gov.au/libraries/dcs/assets/content-only-D6-nbf4... <link>

200 https://cdnjs.cloudflare.com/ajax/libs/Glide.js/3.6.0/css/gl... <link>

200 https://nsw.gov.au/libraries/dcs/assets/cards-side-scroll-Db... <link>

200 https://nsw.gov.au/libraries/dcs/assets/dcs-onegov-quickfeed... <link>

200 https://nsw.gov.au/libraries/dcs/assets/header-search-C4Cubj... <link>

200 https://nsw.gov.au/sites/default/files/css/css_cao5UV-pYhUF3... <link>

200 https://fonts.googleapis.com/icon?family=Material+Icons+Outl... <link>

200 https://fonts.googleapis.com/icon?family=Material+Icons <link>

200 https://nsw.gov.au/sites/default/files/css/css_dS_ZGL8mMJgwl... <link>

200 https://fonts.googleapis.com/css2?family=Public+Sans:ital,wg... <link>

200 https://nsw.gov.au/libraries/dcs/assets/nsw-design-system-Dp... <link>

200 https://nsw.gov.au/libraries/dcs/assets/overrides-Bd4Gox0V.c... <link>

200 https://nsw.gov.au/libraries/dcs/assets/base-C2o_soYJ.css?td... <link>

200 https://nsw.gov.au/libraries/dcs/assets/print-button-CB61rJF... <link>

200 https://nsw.gov.au/libraries/dcs/assets/loader-CWXICuAy.css?... <link>

200 https://nsw.gov.au/libraries/dcs/assets/ui-dialog-CM1guyRl.c... <link>

200 https://nsw.gov.au/libraries/dcs/assets/dcs-predictive-list-... <link>

200 https://nsw.gov.au/libraries/dcs/assets/hero-search-4A7C1-ng... <link>

200 https://nsw.gov.au/libraries/dcs/assets/call-to-action-BmAk5... <link>

200 https://nsw.gov.au/libraries/dcs/assets/card-Bo9koaKA.css?td... <link>

200 https://nsw.gov.au/libraries/dcs/assets/card-grid-CjkxZOrf.c... <link>

200 https://nsw.gov.au/libraries/dcs/assets/date-picker-R9fBwAcJ... <link>

200 https://nsw.gov.au/libraries/dcs/assets/dcs-contact-DUTFlGrN... <link>

200 https://nsw.gov.au/libraries/dcs/assets/dcs-list-Xb6fUj6M.cs... <link>

200 https://nsw.gov.au/libraries/dcs/assets/deck-BzNRa4Tx.css?td... <link>

200 https://nsw.gov.au/libraries/dcs/assets/external-links-C8wsO... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "GovernmentOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : GovernmentOrganization

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "GovernmentOrganization",
      "name": "NSW Government",
      "url": "https://www.nsw.gov.au/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.nsw.gov.au/themes/custom/dcs_theme/favicons/sets/standard/logo.svg"
      },
      "sameAs": [
        "https://www.linkedin.com/company/nswgovernment/",
        "https://www.facebook.com/NSWGovernment"
      ],
      "areaServed": {
        "@type": "AdministrativeArea",
        "name": "New South Wales, Australia"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "customer service",
          "email": "info@service.nsw.gov.au",
          "areaServed": "NSW"
        }
      ]
    },
    {
      "@type": "WebSite",
      "url": "https://www.nsw.gov.au/",
      "name": "NSW Government",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.nsw.gov.au/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "url": "https://www.nsw.gov.au/",
      "name": "Home",
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://www.nsw.gov.au/themes/custom/dcs_theme/favicons/sets/standard/logo.svg"
      }
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.