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https://opb.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
82
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
C
Canonical URL
Action
Issues found
REVIEW
Issues found
Info::
Canonical tag present
Got: https://www.opb.org/homepage
Warning::
Canonical does not match final URL (https://www.opb.org:443/)
Critical::
Canonical target returns 403
Search engines cannot follow this canonical, effectively orphaning this page.
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://opb.org Canonical https://www.opb.org/homepage Match Points to a different page Target 403

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Oregon Public Broadcasting - OPB
Info::
Title length (32 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Oregon Public Broadcasting - OPB"

32 characters Optimal ✓
Title: Oregon Public Broadcasting - OPB
H1: Federal funding for public media has been eliminated.
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1991 words, Difficult
PASS
1991 words, Difficult
Info::
Page has 1991 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
1991 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

1% text 99% HTML

12 KB / 1593 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
75 images, 75 descriptive filenames
PASS
75 images, 75 descriptive filenames
Info::
All images have descriptive filenames
Info::
33 image(s) missing alt text — see Accessibility tab
75 descriptive
0 hash-based
0 generic
75 total
FilenameQualityAltIssues
first-look.svgdescriptive✗1
ES7MBLMSGBAZJC4DM2SL6NSWOQ.jpgdescriptive✗1
IOIJVH3CTRBJXGZ6LWI7NUBBVQ.jpgdescriptive✗1
JI2IKBR5S5BYPEKQVJYGTA7VH4.jpgdescriptive✗1
MBJF56RJXFA4PNNY2X5W4OPZOQ.jpgdescriptive✗1
4EJSZEQKQFHY3D424BIMPUV4XE.jpgdescriptive✗1
ME5CP774P5FIHGCQPDFSDPL5CM.jpgdescriptive✗1
P6GSD7OJTZG3NPYFJSJEL6IL5U.jpgdescriptive✗1
666YHOPXOFDE7B2NQWHURFD4MQ.jpgdescriptive✗1
DDWUHWFV7ZDU7MHLNC22QGEKZE.jpgdescriptive✗1
FH5FHQ6HX5AA7OK3JRDHNSX2EQ.jpgdescriptive✗1
F6QMXTKF6FDPNIFSYANYXNRB7I.jpgdescriptive✗1
P3MKN6465BFTHJH7HMXYJ6IBLA.jpgdescriptive✗1
LAQFCFPD5NBGJP37TDT3XLS3G4.jpgdescriptive✗1
P2FJOZEBNVDPZH32TFUZFSRP74.jpgdescriptive✗1
UUWVDSY2AVGFVBE2V2QGQICBSQ.jpgdescriptive✗1
M7ORSICGQJFPJGCGDU3WVLKEAA.jpgdescriptive✗1
57U44T5XN5GT5B7LCLOHBV4HWQ.jpgdescriptive✗1
RNRZKGBLK5DXZBNWDW472ZS6LE.jpgdescriptive✗1
OCFBGQRVKFDT7H4TZWBAJXH2CE.jpgdescriptive✗1
FPOW7XZTH5H5ZBA77JM2A42VLY.JPGdescriptive✗1
37SEIJPX2BCTBHBARUNJ3VS5PQ.JPGdescriptive✗1
QKMQUJ4X2VGOPNNDZDI4AIA3AE.JPGdescriptive✗1
6ICDNHNLXZBYZOGH5G7EJ7VPJI.JPGdescriptive✗1
OBZNUV5FIRGWDOR4CI2IQ25UTM.JPGdescriptive✗1
IVGHIOVZQJF7DG6VY6AJWQXASI.JPGdescriptive✗1
TDMUTRHWZRGN7KT6TS7J3NOHJU.JPGdescriptive✗1
A5BEKZ2KEZAKROVAC4YLQJQ3LA.JPGdescriptive✗1
JBUD4B2YV5FNBJM6FVLNZFE4HE.jpgdescriptive✗1
H4D46B4QRRGR3EMX6C2TWPTD7Y.jpgdescriptive✗1
LQE6PPWE5ZHZZB5KCEZDLYV3KM.jpgdescriptive✗1
YLX5PVXMLVGCREMDHUWL4KOJOM.jpgdescriptive✗1
QFG4GQGJVZFNZGA2DYJUFN2444.jpgdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

WebPage json-ld
0/0 required

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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