Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DImage OptimizationAction4 issues found across 8 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
D
53/100
Site name appears as
| Page title | ||
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://s7d1.scene7.com/is/image/otpp/Corp_L0_Home_Main02:WhatsAPP?wid=400&hei=400&fmt=webpThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
otpp.com
Investing to make a mark | OTPP
As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sectors to deliver steady returns.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — Investing to make a mark | OTPP
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
OTPP.COM
Investing to make a mark | OTPP
As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sectors to deliver steady returns.
- og:title — Investing to make a mark | OTPP
- og:description — As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sect...
- og:image — https://s7d1.scene7.com/is/image/otpp/Corp_L0_Home_Main02:WhatsAPP?wid=400&hei=400&fmt=webp
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.otpp.com/en-ca/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
og:image is below recommended size (400×400)
→ Upload an image ≥1200×630 for the large preview card
Investing to make a mark | OTPP
otpp.com
- og:title — Investing to make a mark | OTPP
- og:description — As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sect...
- og:image — https://s7d1.scene7.com/is/image/otpp/Corp_L0_Home_Main02:WhatsAPP?wid=400&hei=400&fmt=webp
otpp.com
Investing to make a mark | OTPP
As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sectors to deliver steady returns.
- og:title — Investing to make a mark | OTPP
- og:description — As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sect...
- og:image — https://s7d1.scene7.com/is/image/otpp/Corp_L0_Home_Main02:WhatsAPP?wid=400&hei=400&fmt=webp
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Links200 links checked, 200 healthy, 0 brokenPASS
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://otpp.com/auth/ | https://otpp.com/auth/ | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen Graph / Twitter Card Depth1 OG/Twitter depth issue(s) detectedPASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "headline" property is required for the Article schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "image" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"datePublished": "2021-08-10T15:08:09Z",
"@type": "Article",
"author": {
"@type": "Organization",
"name": "Ontario Teachers’ Pension Plan"
},
"name": "Investing to make a mark",
"description": "As one of the largest pension plans in the world, Ontario Teachers' invests strategically across key markets and sectors to deliver steady returns.",
"publisher": {
"@type": "Organization",
"name": "Ontario Teachers’ Pension Plan"
},
"dateModified": "2026-04-21T17:31:43Z",
"@context": "https://schema.org"
}