Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

50/100

Site name appears as

Page title	The University of Oklahoma
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

99 links checked, 90 healthy, 3 broken

REVIEW

99 links checked, 90 healthy, 3 broken

90 of 99 links are healthy

Broken link: https://fonts.gstatic.com/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://home.oufoundation.org/ (5 hops)

Long redirect chain: https://www.leadonou.org/s/1720/bp22-micro/home... (5 hops)

Long redirect chain: https://ou.edu/content/web (3 hops)

Long redirect chain: https://www.ou.edu/web/landing/policy (4 hops)

Long redirect chain: https://www.ou.edu/web/landing/legalnotices (4 hops)

Long redirect chain: https://www.ou.edu/web/resources_offices (4 hops)

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

99 total 93 healthy 3 broken 3 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://fonts.gstatic.com/	`<link>`	Not Found
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found
403	https://soonersports.com	`<a>`	Forbidden

Redirects (3)

URL	Destination	Found in	Hops
https://home.oufoundation.org/	https://securelb.imodules.com/controls/l...	`<a>`	5
https://www.leadonou.org/s/1720/bp22-mic...	https://www.leadonou.org/s/1720/bp22-mic...	`<a>`	5
http://visitokc.com	http://visitokc.com	`<a>`	0

200 https://ou.edu/etc/designs/ou-material/base.min.css <link>

200 https://connect.facebook.net/signals/config/2187617654888149... <script>

200 https://connect.facebook.net/en_US/bundle/sdk.js/ <script>

200 https://connect.facebook.net/en_US/sdk.js <script>

200 https://platform.twitter.com/widgets.js <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/destination?id=DC-1278... <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-0N6ZR0C2QE&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PN5HHTP <script>

200 https://code.jquery.com/jquery-3.4.1.min.js <script>

200 https://fonts.googleapis.com/css2?family=Roboto+Slab:wght@40... <link>

200 https://fonts.googleapis.com/icon?family=Material+Icons <link>

200 https://cdnjs.cloudflare.com/ajax/libs/animate.css/4.1.0/ani... <link>

200 https://ou.edu/etc/designs/ou-material/base/css/all.css <link>

200 https://ou.edu/etc/designs/ou-material/base/css/v4-shims.min... <link>

200 https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookiecon... <link>

200 https://www.ou.edu/marcomm/web/privacy-policy <a>

200 https://use.typekit.net/hxi7nis.css <link>

200 https://ou.edu <a>

200 https://ou.edu/about <a>

200 https://ou.edu/admissions <a>

200 https://ou.edu/academics <a>

200 https://ou.edu/campuslife <a>

200 https://ou.edu/ouresearch <a>

200 https://ou.edu/news <a>

200 https://ou.edu/resources/current-students <a>

200 https://ou.edu/resources/families-and-visitors <a>

200 https://ou.edu/resources/faculty-and-staff <a>

200 https://ou.edu/about/visit <a>

200 https://ou.edu/dam/homepage/visit/campus-map.pdf <a>

200 https://libraries.ou.edu <a>

200 https://ou.edu/news/galleries <a>

200 https://calendar.ou.edu <a>

200 https://ou.edu/about/museums <a>

200 https://ou.edu/president <a>

200 https://ou.edu/about/university-leadership <a>

200 https://ou.edu/resources/colleges-and-departments <a>

200 https://ou.edu/accessandopportunity <a>

200 https://www.ou.edu/campussafety <a>

200 https://ou.edu/content/dam/homepage/one/OneRhthymWeb.mp4 <source>

200 https://ou.edu/content/dam/homepage/one/WCOD.svg <img>

200 https://ou.edu/content/web/_jcr_content/content/section_copy... <img>

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is short (26 characters)

Ideal length is 55–200 characters for social sharing previews.

Got: 26 chars Expected: 55–200 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 26 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars

Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ou.edu

The University of Oklahoma

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary
twitter:title — The University of Oklahoma
twitter:description — The University of Oklahoma
twitter:image — https://www.ou.edu/content/dam/website-wordmarks/ou-logo-square.png

OU.EDU

The University of Oklahoma

Preview quality · Facebook A · 85/100

og:title — The University of Oklahoma
og:description — The University of Oklahoma
og:image — https://www.ou.edu/content/dam/website-wordmarks/ou-logo-square.png
og:type — website
og:url — http://www.ou.edu/web.html
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

The University of Oklahoma

ou.edu

Preview quality · LinkedIn A+ · 100/100

og:title — The University of Oklahoma
og:description — The University of Oklahoma
og:image — https://www.ou.edu/content/dam/website-wordmarks/ou-logo-square.png

ou.edu

The University of Oklahoma

Preview quality · Slack A+ · 100/100

og:title — The University of Oklahoma
og:description — The University of Oklahoma
og:image — https://www.ou.edu/content/dam/website-wordmarks/ou-logo-square.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.