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https://ourworldindata.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://ourworldindata.org
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://ourworldindata.org Canonical https://ourworldindata.org Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 17 chars
PASS
Title: 17 chars
Info::
Page title is set
Got: Our World in Data
Warning::
Title is only 17 characters — consider expanding
Title

"Our World in Data"

17 characters Too short
Robots: Indexable (no restrictions)
A+
Content Depth
3864 words, Difficult
PASS
3864 words, Difficult
Info::
Page has 3864 words — good depth for search engines
Info::
Reading level: Difficult (grade 13)
3864 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

8% text 92% HTML

24 KB / 285 KB

A+
Image SEO
36 images, 21 descriptive filenames
PASS
36 images, 21 descriptive filenames
Info::
15 image(s) have hash/generic filenames
Info::
10 image(s) missing alt text — see Accessibility tab
21 descriptive
0 hash-based
15 generic
36 total
FilenameQualityAltIssues
w=1200generic✓1
Current: w=1200
Suggested: e8c1792e-598e-4cd7-7a1a-309ed38b3800.jpg
w=2400generic✓1
Current: w=2400
Suggested: 014e8530-1d3d-409d-136d-467639157700.jpg
w=1200generic✗2
Current: w=1200
Suggested: c0176bc5-b971-47b0-8ff3-c86cdfac9800.jpg
w=2400generic✓1
Current: w=2400
Suggested: b18a3db6-93e7-4e72-3afa-ffae811d6800.jpg
w=1200generic✓1
Current: w=1200
Suggested: e8c1792e-598e-4cd7-7a1a-309ed38b3800.jpg
w=1200generic✗2
Current: w=1200
Suggested: c0176bc5-b971-47b0-8ff3-c86cdfac9800.jpg
w=2400generic✓1
Current: w=2400
Suggested: 014e8530-1d3d-409d-136d-467639157700.jpg
w=2400generic✓1
Current: w=2400
Suggested: b18a3db6-93e7-4e72-3afa-ffae811d6800.jpg
w=1620generic✓1
Current: w=1620
Suggested: e3b40748-b390-4e40-46f6-2db3a54d0f00.jpg
w=1620generic✓1
Current: w=1620
Suggested: 2b579c45-b1ce-4f08-eef8-04342c3ef500.jpg
w=1620generic✓1
Current: w=1620
Suggested: 817073af-eee5-4215-d0f6-b6f36c5fcb00.jpg
w=1620generic✓1
Current: w=1620
Suggested: 92713fbe-c3e6-44cf-f2ed-39f05492b400.jpg
w=1620generic✓1
Current: w=1620
Suggested: 23d16973-2578-46b6-fb5d-efcb6d0a1200.jpg
w=1620generic✓1
Current: w=1620
Suggested: 8a2c84fa-1d44-485f-d16b-36a0c6272d00.jpg
w=1620generic✓1
Current: w=1620
Suggested: 0a1e18ba-f88c-44f1-a595-a21fa3ad0d00.jpg
child-mortality.pngdescriptive✗1
share-of-population-in-extreme-poverty.pngdescriptive✗1
life-expectancy.pngdescriptive✗1
co-emissions-per-capita.pngdescriptive✗1
gdp-per-capita-maddison-project-database.pngdescriptive✗1
prevalence-of-undernourishment.pngdescriptive✗1
cross-country-literacy-rates.pngdescriptive✗1
share-of-the-population-with-access-to-electricity.pngdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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