Skip to content
https://outbrain.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleOutbrain Direct Response to Maximize Your ROI
og:site_nameOutbrain
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
Custom type "VideoObject" — unable to validate specific properties
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : VideoObject
10 properties Valid
Missing or invalid @context
{
  "@context": "http://schema.org/",
  "@id": "https://fast.wistia.net/embed/iframe/dt5wq3wivc",
  "@type": "VideoObject",
  "duration": "PT17S",
  "name": "m-2",
  "thumbnailUrl": "https://embed-ssl.wistia.com/deliveries/86bbfe55c64fceb3fecffa482e3232c58111f47c.jpg?image_crop_resized=498x824",
  "embedUrl": "https://fast.wistia.net/embed/iframe/dt5wq3wivc",
  "uploadDate": "2025-04-17T09:49:19.000Z",
  "description": "a Marketing video",
  "contentUrl": "https://embed-ssl.wistia.com/deliveries/25443a62837dcd5c0dcd30f5e0f834dbbf5b239a.m3u8"
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

outbrain.com

Outbrain Direct Response to Maximize Your ROI

Drive elevated outcomes and monetize your content with Outbrain Direct Response

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

OUTBRAIN.COM

Outbrain Direct Response to Maximize Your ROI

Drive elevated outcomes and monetize your content with Outbrain Direct Response

Preview quality · Facebook A+ · 100/100
  • og:title — Outbrain Direct Response to Maximize Your ROI
  • og:description — Drive elevated outcomes and monetize your content with Outbrain Direct Response
  • og:image — https://www.outbrain.com/images/social/us/homepage-social-teads.png
  • og:type — website
  • og:url — https://www.outbrain.com/
  • og:site_name — Outbrain

Outbrain Direct Response to Maximize Your ROI

outbrain.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Outbrain Direct Response to Maximize Your ROI
  • og:description — Drive elevated outcomes and monetize your content with Outbrain Direct Response
  • og:image — https://www.outbrain.com/images/social/us/homepage-social-teads.png

outbrain.com

Outbrain Direct Response to Maximize Your ROI

Drive elevated outcomes and monetize your content with Outbrain Direct Response

Preview quality · Slack A+ · 100/100
  • og:title — Outbrain Direct Response to Maximize Your ROI
  • og:description — Drive elevated outcomes and monetize your content with Outbrain Direct Response
  • og:image — https://www.outbrain.com/images/social/us/homepage-social-teads.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback