Skip to content
https://outlookindia.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

46/100

Site name appears as

Page titleOutlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates
og:site_nameOutlook India
twitter:site@outlookindia
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (84 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 84 chars Expected: 25–60 chars
Info::
og:description is long (250 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 250 chars Expected: 55–200 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 84 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 250 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

outlookindia.com

Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates

Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, entertainment, magazine, video and audio stories. Outlook is India's leading news magazine and provides trusted and in-depth news content.

Preview quality · Twitter/X A · 90/100

Title will be truncated (84 chars / 70 max)

Description will be truncated (250 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates
  • twitter:description — Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, enter...
  • twitter:image — https://images.assettype.com/outlookindia/2024-01/708eff1a-ed74-4300-9665-bc796694d906/outloo_2022_03_28_112226.jpeg

  • Title will be truncated on Twitter/X (84 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (250 chars, max 200)

    → Tighten the description to ≤200 characters

OUTLOOKINDIA.COM

Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates

Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, entertainment, magazine, video and audio stories. Outlook is India's leading news magazine and provides trusted and in-depth news content.

Preview quality · Facebook D · 55/100

Title will be truncated (84 chars / 60 max)

Description will be truncated (250 chars / 155 max)

  • og:title — Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates
  • og:description — Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, enter...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.outlookindia.com/
  • og:site_name — Outlook India

  • Title will be truncated on Facebook (84 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (250 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates

outlookindia.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (250 chars / 150 max)

  • og:title — Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates
  • og:description — Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, enter...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (250 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

outlookindia.com

Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates

Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, entertainment, magazine, video and audio stories. Outlook is India's leading news magazine and provides trusted and in-depth news content.

Preview quality · Slack A+ · 95/100
  • og:title — Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates
  • og:description — Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, enter...
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 75/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
4 JSON-LD block(s) found — some improvements recommended.
REVIEW
4 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: http://schema.org/ Expected: https://schema.org
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
4 JSON-LD blocks found
URL: http://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
8 properties Valid
{
  "@type": "NewsMediaOrganization",
  "name": "Outlook India",
  "url": "https://www.outlookindia.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://imgnew.outlookindia.com/images/home_new_v4/logo_outlook.svg",
    "height": 60,
    "width": 600
  },
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "IN",
    "addressLocality": "New Delhi",
    "addressRegion": "New Delhi",
    "postalCode": "110020",
    "streetAddress": "266, Okhla Industrial Estate ( Phase III), New Delhi, India"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+91 011-71280400",
    "contactType": "Customer Service",
    "areaServed": "IN",
    "availableLanguage": "English"
  },
  "sameAs": [
    "https://www.facebook.com/Outlookindia",
    "https://twitter.com/outlookindia/",
    "https://www.instagram.com/outlookindia/",
    "https://www.youtube.com/user/OutlookMagazine"
  ],
  "@context": "https://schema.org"
}
Block 2 : SiteNavigationElement
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SiteNavigationElement",
  "name": [
    "National",
    "International",
    "US",
    "Entertainment",
    "Fashion",
    "Hollywood",
    "Interview",
    "K Drama",
    "South Cinema",
    "Television",
    "Books",
    "Long Read",
    "Education",
    "Web Stories",
    "Sports",
    "Cricket",
    "Badminton",
    "Football",
    "Hockey",
    "Tennis",
    "Motorsport",
    "Magazine",
    "Weekender",
    "T20 World Cup",
    "Astrology"
  ],
  "url": [
    "https://www.outlookindia.com/national",
    "https://www.outlookindia.com/international",
    "https://www.outlookindia.com/international/us",
    "https://www.outlookindia.com/art-entertainment",
    "https://www.outlookindia.com/art-entertainment/fashion",
    "https://www.outlookindia.com/art-entertainment/hollywood",
    "https://www.outlookindia.com/art-entertainment/interview",
    "https://www.outlookindia.com/art-entertainment/k-drama",
    "https://www.outlookindia.com/art-entertainment/south-cinema",
    "https://www.outlookindia.com/art-entertainment/television",
    "https://www.outlookindia.com/art-entertainment/books",
    "https://www.outlookindia.com/long-read",
    "https://www.outlookindia.com/education",
    "https://www.outlookindia.com/web-stories",
    "https://www.outlookindia.com/sports",
    "https://www.outlookindia.com/sports/cricket",
    "https://www.outlookindia.com/sports/badminton",
    "https://www.outlookindia.com/sports/football",
    "https://www.outlookindia.com/sports/hockey",
    "https://www.outlookindia.com/sports/tennis",
    "https://www.outlookindia.com/sports/motorsport",
    "https://www.outlookindia.com/magazine",
    "https://www.outlookindia.com/weekender",
    "https://www.outlookindia.com/sports/series/icc-mens-t20-world-cup-2024-3347",
    "https://www.outlookindia.com/astrology"
  ]
}
Block 3 : WebPage
7 properties Valid
Missing or invalid @context
{
  "@context": "http://schema.org/",
  "@type": "WebPage",
  "name": "Outlook India - India's Best Magazine| Find Latest News, Top Headlines, Live Updates",
  "description": "Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, entertainment, magazine, video and audio stories. Outlook is India's leading news magazine and provides trusted and in-depth news content.",
  "keywords": "Outlook India, Outlook Magazine, Outlook Publishing India pvt ltd, Outlook Group, Today News Headlines, Latest News, Breaking News, Best magazine in India",
  "url": "https://www.outlookindia.com/",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xPath": [
      "/html/head/title",
      "/html/head/meta[@name='description']/@content"
    ]
  }
}
Block 4 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Outlook India",
  "url": "https://www.outlookindia.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.outlookindia.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "description": "Visit Outlook India for breaking, latest and live news and explainers, election and politics, sports, business, entertainment, magazine, video and audio stories. Outlook is India's leading news magazine and provides trusted and in-depth news content."
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback