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https://oxfam.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://webassets.oxfamamerica.org/media/images/oxfam-america-image_nr63lYZ.width-1200.png
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
Info::
og:description is long (214 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 214 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://webassets.oxfamamerica.org/media/images/oxfam-america-image_nr63lYZ.width-1200.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 214 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

oxfam.org

Oxfam America

Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.

Preview quality · Twitter/X A · 90/100

Description will be truncated (214 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Oxfam America
  • twitter:description — Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving s...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (214 chars, max 200)

    → Tighten the description to ≤200 characters

OXFAM.ORG

Oxfam America

Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.

Preview quality · Facebook B · 80/100

Description will be truncated (214 chars / 155 max)

  • og:title — Oxfam America
  • og:description — Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving s...
  • og:image — https://webassets.oxfamamerica.org/media/images/oxfam-america-image_nr63lYZ.width-1200.png
  • og:type — article
  • og:url — /
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (214 chars, max 155)

    → Tighten og:description to ≤155 characters

Oxfam America

oxfam.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (214 chars / 150 max)

  • og:title — Oxfam America
  • og:description — Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving s...
  • og:image — https://webassets.oxfamamerica.org/media/images/oxfam-america-image_nr63lYZ.width-1200.png

  • Description will be truncated on LinkedIn (214 chars, max 150)

    → Tighten og:description to ≤150 characters

oxfam.org

Oxfam America

Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.

Preview quality · Slack A+ · 100/100
  • og:title — Oxfam America
  • og:description — Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving s...
  • og:image — https://webassets.oxfamamerica.org/media/images/oxfam-america-image_nr63lYZ.width-1200.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

64/100

Site name appears as

Page titleOxfam
og:site_name—
twitter:site@oxfamamerica
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Oxfam America",
  "url": "https://www.oxfamamerica.org/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.oxfamamerica.org/search/?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  },
  "mainEntity": {
    "@type": "NGO",
    "name": "Oxfam America",
    "legalName": "Oxfam America Inc.",
    "url": "https://www.oxfamamerica.org/",
    "description": "Oxfam is a global movement of people fighting inequality to end poverty and injustice. Together we offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action.",
    "logo": "https://webassets.oxfamamerica.org/media/images/ox_v_green.original.png",
    "foundingDate": "1970",
    "address": [
      {
        "@type": "PostalAddress",
        "streetAddress": "77 North Washington Street, Suite 500,",
        "addressLocality": "Boston",
        "addressRegion": "MA",
        "postalCode": "02114",
        "addressCountry": "US"
      },
      {
        "@type": "PostalAddress",
        "streetAddress": "1101 17th St NW, Suite 1300,",
        "addressLocality": "Washington",
        "addressRegion": "DC",
        "postalCode": "20036-4710",
        "addressCountry": "US"
      }
    ],
    "email": "info@oxfamamerica.org",
    "telephone": "(800) 776-9326",
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "General Enquiries",
      "telephone": "[+18007769326]",
      "email": "[info@oxfamamerica.org]"
    },
    "areaServed": {
      "@type": "AdministrativeArea",
      "name": "United States"
    },
    "sameAs": [
      "https://www.facebook.com/oxfamamerica",
      "https://x.com/oxfamamerica",
      "https://www.instagram.com/oxfamamerica/",
      "https://www.youtube.com/user/oxfamamerica",
      "https://www.linkedin.com/company/oxfam-america/"
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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