Skip to content
https://patagonia.co.kr

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
72
GRADE
C
FIX
2
REVIEW
5
PASS
2
INFO
0
Checks
9
2 PASS 5 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 48 images
FIX
7 issues found across 48 images
Warning::
13 images significantly larger than display size
Resizing to display dimensions could save approximately 281 KB.
Got: ~281 KB wasted
Warning::
48 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
39 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 42 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
9 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://patagonia.edge.naverncp.com/banner/patitucci_dan_00692_BP_mainbanner.jpg, https://patagonia.edge.naverncp.com/banner/PAT_S26_Baggies_hero-watt_jeremiah_03001_cc_WEB.jpg.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://patagonia.edge.naverncp.com/qualityLab/logo_hb.jpg, https://patagonia.co.kr/assets/templet/enterprise/images/main/img_header_cleanstline.jpg, https://patagonia.co.kr/assets/templet/enterprise/images/main/img_header_social.jpg (+7 more).
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

50/100

Site name appears as

Page titlex
og:site_name파타고니아코리아
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://patagonia.co.kr/assets/templet/enterprise/images/common/patagonia_og.jpg
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
Info::
og:description is short (34 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 34 chars Expected: 55–200 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://patagonia.co.kr/assets/templet/enterprise/images/common/patagonia_og.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 34 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

patagonia.co.kr

파타고니아코리아

파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

PATAGONIA.CO.KR

파타고니아코리아

파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업

Preview quality · Facebook A+ · 100/100
  • og:title — 파타고니아코리아
  • og:description — 파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업
  • og:image — https://patagonia.co.kr/assets/templet/enterprise/images/common/patagonia_og.jpg
  • og:type — website
  • og:url — https://www.patagonia.co.kr/
  • og:site_name — 파타고니아코리아

파타고니아코리아

patagonia.co.kr

Preview quality · LinkedIn A+ · 100/100
  • og:title — 파타고니아코리아
  • og:description — 파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업
  • og:image — https://patagonia.co.kr/assets/templet/enterprise/images/common/patagonia_og.jpg

patagonia.co.kr

파타고니아코리아

파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업

Preview quality · Slack A+ · 100/100
  • og:title — 파타고니아코리아
  • og:description — 파타고니아코리아 온라인 스토어, 환경과 사회에 대한 책임 기업
  • og:image — https://patagonia.co.kr/assets/templet/enterprise/images/common/patagonia_og.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Rich Results Eligibility
Action
No JSON-LD found -- no rich-result eligibility
REVIEW
No JSON-LD found -- no rich-result eligibility
Info::
No JSON-LD structured data on the page
No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.
C
Autoplay Media
Action
1 unmuted autoplay media element(s) -- WCAG 1.4.2 Level A failure
REVIEW
1 unmuted autoplay media element(s) -- WCAG 1.4.2 Level A failure
Warning::
1 unmuted autoplay media element(s) on page
WCAG 1.4.2 (Audio Control, Level A): if any audio plays automatically for more than 3 seconds, a mechanism must be available to pause or stop it (or to control the volume independently of the system level). Browsers also block unmuted autoplay by default in most contexts -- the media silently fails to play, frustrating users on platforms where it would have worked. Either default `muted` and provide a click-to-unmute control, or remove `autoplay` and let the user initiate playback.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback