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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
3
REVIEW
0
PASS
2
INFO
0
Checks
5
2 PASS 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

patheos.com

Patheos | Hosting The Conversation On Faith

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — summary_large_image
  • twitter:title — Patheos | Hosting The Conversation On Faith
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PATHEOS.COM

Patheos | Hosting The Conversation On Faith

No description

Preview quality · Facebook F · 20/100
  • og:title — Patheos | Hosting The Conversation On Faith
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.patheos.com/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Patheos | Hosting The Conversation On Faith

patheos.com

Preview quality · LinkedIn D · 50/100
  • og:title — Patheos | Hosting The Conversation On Faith
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

patheos.com

Patheos | Hosting The Conversation On Faith

No description

Preview quality · Slack C · 65/100
  • og:title — Patheos | Hosting The Conversation On Faith
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 46/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleHosting The Conversation On Faith
og:site_name—
twitter:site@Patheos
Organization.namePatheos

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "publisher" for Article
Adding "publisher" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Patheos",
  "url": "https://www.patheos.com",
  "logo": "https://www.patheos.com/~/media/images/components/navigation/patheos/patheos-logo-header.png",
  "contactPoint": {
    "contactType": "Customer Service",
    "@type": "ContactPoint",
    "url": "https://www.patheos.com/about-patheos",
    "availableLanguage": [
      "English"
    ]
  },
  "sameAs": [
    "https://en.wikipedia.org/wiki/Patheos",
    "https://www.instagram.com/patheosofficial/",
    "https://www.tiktok.com/@patheospodcasts",
    "https://twitter.com/patheos",
    "https://www.facebook.com/Patheos/"
  ]
}
Block 2 : Article
13 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Article",
  "articleBody": "",
  "articleSection": [],
  "dateModified": "2025-01-22T16:05:57Z",
  "description": "",
  "headline": "Patheos | Hosting the Conversation on Faith",
  "thumbnailUrl": null,
  "inLanguage": "en",
  "datePublished": "2023-08-08T01:53:22Z",
  "author": null,
  "image": [],
  "mainEntityOfPage": {
    "@type": "WebPage",
    "url": "https://www.patheos.com/",
    "dateModified": "2025-01-22T16:05:57Z",
    "inLanguage": "en",
    "name": "Patheos | Hosting the Conversation on Faith",
    "headline": "Patheos | Hosting the Conversation on Faith",
    "description": "",
    "datePublished": "2023-08-08T01:53:22Z"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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