Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

5 PASS 3 REVIEW 1 FIX

Image Optimization

Action

6 issues found across 19 images

FIX

6 issues found across 19 images

5 images significantly larger than display size

Resizing to display dimensions could save approximately 27 KB.

Got: ~27 KB wasted

8 images missing explicit width/height

Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.

2 below-fold images missing loading="lazy"

Lazy loading defers below-fold images, reducing initial page weight.

1 images missing alt text

Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.

3 above-fold image(s) marked loading="lazy" (LCP anti-pattern)

Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://res.cloudinary.com/perryhomes/image/upload/c_limit,w_71/Britton_Logo_tm7kv3?_a=BAVAfVDW0, https://res.cloudinary.com/perryhomes/image/upload/c_limit,w_71/Mastercraft_Logo_2025_White_Small_cbegmk?_a=BAVAfVDW0, https://res.cloudinary.com/perryhomes/image/upload/c_limit,w_106/PerryHomesLogo_xvr0cp?_a=BAVAfVDW0.

2 image(s) rendered at a different aspect ratio than the source

The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://res.cloudinary.com/perryhomes/image/upload/c_limit,w_106/PerryHomesLogo_xvr0cp?_a=BAVAfVDW0, https://res.cloudinary.com/perryhomes/image/upload/c_limit,w_828/f_auto/q_auto/PH.com4_Hero_Perry_1512x650_lf0ty3?_a=BAVAfVDW0.

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Rich Results Eligibility

Action

No JSON-LD found -- no rich-result eligibility

REVIEW

No JSON-LD found -- no rich-result eligibility

No JSON-LD structured data on the page

No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

58/100

Site name appears as

Page title	Trusted Home Builder Since 1967
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

158 links checked, 158 healthy, 0 broken

PASS

158 links checked, 158 healthy, 0 broken

158 of 158 links are healthy

158 total 158 healthy

200 https://perryhomes.com/_next/static/media/1d8c655f89aebb8a-s... <link>

200 https://perryhomes.com/_next/static/media/1fc0c74dec9a0f56-s... <link>

200 https://perryhomes.com/_next/static/media/2bcf28b7fb0a1dab-s... <link>

200 https://perryhomes.com/_next/static/media/36cdb93dc4fdf301-s... <link>

200 https://perryhomes.com/_next/static/media/56da557e531d1081-s... <link>

200 https://perryhomes.com/_next/static/media/c9c89127cf1e2b9d-s... <link>

200 https://perryhomes.com/_next/static/media/d4e4df94e1396485-s... <link>

200 https://perryhomes.com/_next/static/media/e4af272ccee01ff0-s... <link>

200 https://perryhomes.com/_next/static/media/ea362fb58ec41f7e-s... <link>

200 https://res.cloudinary.com/perryhomes/image/upload/c_limit,w... <link>

200 https://perryhomes.com/_next/static/css/cf3231e9f5025ab4.css <link>

200 https://perryhomes.com/_next/static/css/05b21d21c0869782.css <link>

200 https://perryhomes.com/_next/static/chunks/webpack-eeda17d56... <link>

200 https://s2.adform.net/banners/scripts/st/trackpoint-async.js <script>

200 https://js.hscollectedforms.net/collectedforms.js <script>

200 https://js.hs-analytics.net/analytics/1778414400000/5016179.... <script>

200 https://js.hs-banner.com/v2/5016179/banner.js <script>

200 https://www.redditstatic.com/ads/pixel.js?pixel_id=a2_ivqw7b... <script>

200 https://c.lytics.io/api/tag/ed11d*****b0d6c**b60f1a***d***df... <script>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://storage.cloud.kargo.com/kds/kds-events-gtm.min.js <script>

200 https://static.hotjar.com/c/hotjar-2642245.js?sv=7 <script>

200 https://connect.facebook.net/signals/config/911375248086398?... <script>

200 https://connect.facebook.net/signals/config/171525100059628?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-CNS7PNWGBC&cx=... <script>

200 https://perryhomes.com/_next/static/chunks/fd9d1056-46286016... <script>

200 https://perryhomes.com/_next/static/chunks/7023-17c41caaeebd... <script>

200 https://perryhomes.com/_next/static/chunks/main-app-1f8b2b13... <script>

200 https://perryhomes.com/_next/static/chunks/6526-0626248ed675... <script>

200 https://perryhomes.com/_next/static/chunks/1117-bf9e3807ddbd... <script>

200 https://perryhomes.com/_next/static/chunks/6881-1f1791324eaa... <script>

200 https://perryhomes.com/_next/static/chunks/6496-f46e0e366cfe... <script>

200 https://perryhomes.com/_next/static/chunks/3914-573e20c59396... <script>

200 https://perryhomes.com/_next/static/chunks/2633-3fb0a8e64cb2... <script>

200 https://perryhomes.com/_next/static/chunks/4204-6d3974dfda5b... <script>

200 https://perryhomes.com/_next/static/chunks/4216-cc7f760457a3... <script>

200 https://perryhomes.com/_next/static/chunks/8689-aee668905c87... <script>

200 https://perryhomes.com/_next/static/chunks/4409-bc6ffda62b20... <script>

200 https://perryhomes.com/_next/static/chunks/app/layout-1b320f... <script>

200 https://perryhomes.com/_next/static/chunks/5764-48103a4dce6c... <script>

200 https://perryhomes.com/_next/static/chunks/4104-b277edd442c7... <script>

200 https://perryhomes.com/_next/static/chunks/565-4e386a1fef1d0... <script>

200 https://perryhomes.com/_next/static/chunks/409-d9610ba2807cc... <script>

200 https://perryhomes.com/_next/static/chunks/356-0d1ff99222fa7... <script>

200 https://perryhomes.com/_next/static/chunks/983-56534c0bbdc02... <script>

200 https://perryhomes.com/_next/static/chunks/7038-6da003d6edbc... <script>

200 https://perryhomes.com/_next/static/chunks/7268-0d09e4675d66... <script>

200 https://www.perryhomes.com <link>

200 https://perryhomes.com/images/ph_boxicon_black.png <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (18 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 18 chars Expected: 25–60 chars

og:description is long (210 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 210 chars Expected: 55–200 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 18 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 210 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

perryhomes.com

Find Your New Home

Discover new homes and custom designs by Perry Homes, an esteemed home builder with a tradition of excellence. Since 1967, we craft quality new construction homes with luxury features and award-winning service.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Find Your New Home
twitter:description — Perry Homes has been a Texas tradition for over 50 years. With new homes in Houston, San Antonio, Austin and Dallas ,...
twitter:image — https://res.cloudinary.com/perryhomes/image/upload/c_fill,h_630,w_1200/featured_homes_v8hocv.jpg

PERRYHOMES.COM

Find Your New Home

Preview quality · Facebook B · 80/100

Description will be truncated (210 chars / 155 max)

og:title — Find Your New Home
og:description — Discover new homes and custom designs by Perry Homes, an esteemed home builder with a tradition of excellence. Since ...
og:image — https://res.cloudinary.com/perryhomes/image/upload/c_fill,h_630,w_1200/featured_homes_v8hocv.jpg
og:type — website
og:url — https://www.perryhomes.com
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (210 chars, max 155)
→ Tighten og:description to ≤155 characters

Find Your New Home

perryhomes.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (210 chars / 150 max)

og:title — Find Your New Home
og:description — Discover new homes and custom designs by Perry Homes, an esteemed home builder with a tradition of excellence. Since ...
og:image — https://res.cloudinary.com/perryhomes/image/upload/c_fill,h_630,w_1200/featured_homes_v8hocv.jpg

Description will be truncated on LinkedIn (210 chars, max 150)
→ Tighten og:description to ≤150 characters

perryhomes.com

Find Your New Home

Preview quality · Slack A+ · 100/100

og:title — Find Your New Home
og:description — Discover new homes and custom designs by Perry Homes, an esteemed home builder with a tradition of excellence. Since ...
og:image — https://res.cloudinary.com/perryhomes/image/upload/c_fill,h_630,w_1200/featured_homes_v8hocv.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Open Graph / Twitter Card Depth

1 OG/Twitter depth issue(s) detected

PASS

1 OG/Twitter depth issue(s) detected

1 Twitter Card field(s) differ from Open Graph counterparts

Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Perry Homes has been a Texas tradition f...", og="Discover new homes and custom designs by..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.

Got: 1 field(s) differ

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.