Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

6 PASS 2 REVIEW 5 FIX

Link & Button Quality

Action

24 issue(s) across 259 links and 62 buttons

FIX

24 issue(s) across 259 links and 62 buttons

2 link(s) with no accessible text

Links without text are announced as raw URLs by screen readers.

Got: https://www.pipedrive.com; #

5 link(s) with generic text

Generic link text like 'click here' doesn't describe the destination.

Got: https://www.pipedrive.com/en/products/sales/leads ("Learn more"); https://www.pipedrive.com/en/products/sales/email-and-communications ("Learn more"); https://www.pipedrive.com/en/products/sales/automations ("Learn more"); https://www.pipedrive.com/en/features/insights-and-reports ("Learn more"); https://www.pipedrive.com/en/features/mobile-crm ("Learn more")

17 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://www.pipedrive.com/en/terms-of-service; https://www.pipedrive.com/en/privacy; https://www.pipedrive.com/en/products/ai-crm; https://pipedrive.com/en/blog/automatic-assignment; https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis…; https://www.pipedrive.com/en/newsroom/pipedrive-wins-sammy-awards-2024-best-c…; https://www.pipedrive.com/en/newsroom/pipedrive-recognized-as-top-sales-accel…; https://pipedrive.com/en/blog/crm-evaluations; https://pipedrive.com/en/blog/sales-follow-up-email-templates; https://pipedrive.com/en/blog/sales-presentation (+7 more)

17 button(s) with no accessible text

Icon-only buttons need an aria-label so screen readers can announce them.

Got: button.unset (#666 on page); button.puco-carousel__logo (#1174 on page); button.puco-carousel__logo (#1177 on page); button.puco-carousel__logo (#1180 on page); button.puco-carousel__logo (#1183 on page); button.puco-carousel__logo (#1186 on page); button#carousel-:R7i3b6:-N-0; button#carousel-:R7i3b6:-N-1; button#carousel-:R7i3b6:-N-2; button#carousel-:R7i3b6:-N-3 (+7 more)

235 link(s) with descriptive text

259 links

2 empty

5 generic text

17 new tab

17 empty buttons

Element	Text	Issue	Suggested Fix
https://www.pipedrive.com	(empty)	empty	Add link text or aria-label
#	(empty)	empty	Add link text or aria-label
https://www.pipedrive.com/en/terms-of-se…	Terms of Service Opens in new …	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/privacy	Privacy Notice Opens in new wi…	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/products/ai…	Find out more Opens in new win…	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/products/sa…	Learn more	generic text	Replace with descriptive text
Before: Learn more Suggested: Leads
https://www.pipedrive.com/en/products/sa…	Learn more	generic text	Replace with descriptive text
Before: Learn more Suggested: Email And Communications
https://pipedrive.com/en/blog/automatic-…	Automatically assign	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/products/sa…	Learn more	generic text	Replace with descriptive text
Before: Learn more Suggested: Automations
https://www.pipedrive.com/en/features/in…	Learn more	generic text	Replace with descriptive text
Before: Learn more Suggested: Insights And Reports
https://www.pipedrive.com/en/features/mo…	Learn more	generic text	Replace with descriptive text
Before: Learn more Suggested: Mobile Crm
https://www.pipedrive.com/en/newsroom/pi…	Opens in new window	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/newsroom/pi…	Opens in new window	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/newsroom/pi…	Opens in new window	new tab	Add '(opens in new tab)' to text
https://pipedrive.com/en/blog/crm-evalua…	CRM evaluations: How to choose…	new tab	Add '(opens in new tab)' to text
https://pipedrive.com/en/blog/sales-foll…	How to write a response worthy…	new tab	Add '(opens in new tab)' to text
https://pipedrive.com/en/blog/sales-pres…	Sales presentations: templates…	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/features/pi…	pipeline management	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/features/pi…	pipeline management	new tab	Add '(opens in new tab)' to text
https://www.pipedrive.com/en/features/sa…	sales management software	new tab	Add '(opens in new tab)' to text
https://www.facebook.com/pipedrive	Visit Pipedrive's Facebook pag…	new tab	Add '(opens in new tab)' to text
https://www.instagram.com/pipedrive	Follow Pipedrive on Instagram	new tab	Add '(opens in new tab)' to text
https://twitter.com/pipedrive	Follow Pipedrive on X	new tab	Add '(opens in new tab)' to text
https://www.linkedin.com/company/pipedri…	Visit Pipedrive's LinkedIn pag…	new tab	Add '(opens in new tab)' to text
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label
<button>	(empty)	empty	Add button text or aria-label

280 links and buttons have descriptive text

Links without text are announced as raw URLs by screen readers.

https://www.pipedrive.com; #

Why this matters

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Source: WCAG 2.1 SC 2.4.4

Generic link text like 'click here' doesn't describe the destination.

https://www.pipedrive.com/en/products/sales/leads ("Learn more"); https://www.pipedrive.com/en/products/sales/email-and-communications ("Learn more"); https://www.pipedrive.com/en/products/sales/automations ("Learn more"); https://www.pipedrive.com/en/features/insights-and-reports ("Learn more"); https://www.pipedrive.com/en/features/mobile-crm ("Learn more")

Why this matters

Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.

Learn more ▾

Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.

Source: WCAG 2.4.4 / Google Search Central

Add '(opens in new tab)' to link text or aria-label.

https://www.pipedrive.com/en/terms-of-service; https://www.pipedrive.com/en/privacy; https://www.pipedrive.com/en/products/ai-crm; https://pipedrive.com/en/blog/automatic-assignment; https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis…; https://www.pipedrive.com/en/newsroom/pipedrive-wins-sammy-awards-2024-best-c…; https://www.pipedrive.com/en/newsroom/pipedrive-recognized-as-top-sales-accel…; https://pipedrive.com/en/blog/crm-evaluations; https://pipedrive.com/en/blog/sales-follow-up-email-templates; https://pipedrive.com/en/blog/sales-presentation (+7 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

Icon-only buttons need an aria-label so screen readers can announce them.

button.unset (#666 on page); button.puco-carousel__logo (#1174 on page); button.puco-carousel__logo (#1177 on page); button.puco-carousel__logo (#1180 on page); button.puco-carousel__logo (#1183 on page); button.puco-carousel__logo (#1186 on page); button#carousel-:R7i3b6:-N-0; button#carousel-:R7i3b6:-N-1; button#carousel-:R7i3b6:-N-2; button#carousel-:R7i3b6:-N-3 (+7 more)

Why this matters

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Source: WCAG 2.1 SC 4.1.2

Web Manifest

Action

Not found

FIX

Not found

No web manifest found

No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

404 Error Page

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

Navigation links present on 404 page

Search form present on 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title Pipedrive ✓Custom Styling ✓Navigation ✓Homepage Link ✗Search Form ✓

Favicon & Branding

15 icon(s) detected

REVIEW

15 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

Multiple icon sizes detected

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✓ Multiple Sizes Present

A+

Landmark Structure

16 landmarks

PASS

16 landmarks

<main> landmark present

1 <nav> landmark(s) found

Skip navigation link present

Page Structure — as a screen reader sees it

A+

Heading Hierarchy

35 headings

PASS

35 headings

Single H1 present

H1 The easy and effective CRM for closing deals
H2 CRM software sales teams will love
H3 Save hours with automated lead nurturing
H3 Harness sales insights to drive your strategy
H3 The CRM tailored to your business
H3 Unlock sales success
H3 Refine your strategy with real-time performance insights
H3 Customize Pipedrive to your unique sales process
H2 See how Pipedrive is helping customers
H2 Say hello to Pipedrive AI
H2 Connect your tech stack and discover tools with Pipedrive’s Marketplace
H2 Optimize your sales process
H3 Easily manage leads and deals
H3 One space for all your sales activities
H3 Automate and scale
H3 Instant sales insights
H3 Enhance your CRM experience
H2 Award-winning CRM software
H2 Popular blog posts
H3 CRM evaluations: How to choose the perfect system
H3 How to write a response worthy follow-up email (with 15 templates)
H3 Sales presentations: templates, examples and ideas on how to present like a pro
H2 CRM FAQs
H3 What is Pipedrive?
H3 How does Pipedrive work?
H3 How to set up Pipedrive?
H3 How will Pipedrive’s CRM solution help me improve sales?
H3 Will Pipedrive work for a big team?
H3 What does CRM stand for in sales?
H3 What is a CRM in sales?
H3 How does CRM help sales?
H3 What is CRM software?
H3 How do I choose a CRM?
H3 Which apps can I connect with Pipedrive?
H2 Driving business growth

A+

Alt Text Quality

All 67 images OK

PASS

All 67 images OK

41 decorative image(s) correctly marked

26 image(s) with good alt text

67 images 26 good alt text 41 decorative

All images have appropriate alt text.

A+

Form Accessibility

All 2 controls labeled

PASS

All 2 controls labeled

2 control(s) properly labeled

2 controls

2 labeled

0 placeholder only

0 unlabeled

Control	Type	Label	Method
input	search	Search Pipedrive	aria-label
#:Rtrgbb6:	email	Enter your work email	for/id

A+

Color Contrast (Screenshot)

20 text elements analyzed, 0 fail WCAG AA

PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h1 The easy and effecti…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 CRM software sales t…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 See how Pipedrive is…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Say hello to Pipedri…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Connect your tech st…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Optimize your sales …	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Award-winning CRM so…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Popular blog posts	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 CRM FAQs	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h2 Driving business gro…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 Save hours with auto…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 Harness sales insigh…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 Refine your strategy…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 One space for all yo…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 CRM evaluations: How…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 How to write a respo…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
h3 Sales presentations:…	18.38:1	3.0:1	#000000	#D7F9D3	Pass
title Sales CRM & Pipeline…	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Skip to main content	21.00:1	4.5:1	#000000	#FFFFFF	Pass
a Log in	19.33:1	4.5:1	#000000	#E7FBE5	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+

Lighthouse Accessibility Audits

Score 96/100 — 2 failing, 31 passed

PASS

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
I’ve used a CRM before `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R19bb6:-M > li#tabs-:R19bb6:-T-:R1bb6::0`
I haven’t used a CRM before `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R19bb6:-M > li#tabs-:R19bb6:-T-:R1bb6::1`
Easily manage leads and deals `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R1b3b6:-M > li#tabs-:R1b3b6:-T-:R33b6::0`
One space for all your sales activities `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R1b3b6:-M > li#tabs-:R1b3b6:-T-:R33b6::1`
Automate and scale `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R1b3b6:-M > li#tabs-:R1b3b6:-T-:R33b6::2`
Instant sales insights `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R1b3b6:-M > li#tabs-:R1b3b6:-T-:R33b6::3`
Enhance your CRM experience `div.puco-tabs__list__mobile-container > div.puco-tabs__list__dropdown > ul#tabs-:R1b3b6:-M > li#tabs-:R1b3b6:-T-:R33b6::4`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
I’ve used a CRM before `div.puco-container__content > div.puco-grid > div.puco-tabs__list > button#tabs-:R19bb6:-MB`
Easily manage leads and deals `div.puco-container__content > div.puco-grid > div.puco-tabs__list > button#tabs-:R1b3b6:-MB`
Cookie Notice `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`
Privacy Notice `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-imprint-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

●Definition list items are wrapped in `<dl>` elements

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.