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https://pku.edu.cn

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://pku.edu.cn Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

B
Content Depth
663 words, Easy
REVIEW
663 words, Easy
Info::
Page has 663 words of content
Info::
Reading level: Easy (grade 12)
663 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

13% text 87% HTML

18 KB / 138 KB

A
Meta Tags
Title: 12 chars
PASS
Title: 12 chars
Info::
Page title is set
Got: 北京大学
Warning::
Title is only 12 characters — consider expanding
Title

"北京大学"

12 characters Too short
Robots: Indexable (no restrictions)
A+
Image SEO
72 images, 45 descriptive filenames
PASS
72 images, 45 descriptive filenames
Info::
27 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
45 descriptive
3 hash-based
24 generic
72 total
FilenameQualityAltIssues
s672b1d5a8248e.jpggeneric✓1
s672b1d5a8248e.jpggeneric✓1
85d41f2c3212461b885294a7d7d996b3.jpeghash✗2
Current: 85d41f2c3212461b885294a7d7d996b3.jpeg
Suggested: img.jpeg
15e75d5f2c624be9a8cf1374c317fcf4.jpeghash✓1
Current: 15e75d5f2c624be9a8cf1374c317fcf4.jpeg
Suggested: img.jpeg
4bdf82f5e8a24fcc9b4e108f570f317a.jpeghash✓1
Current: 4bdf82f5e8a24fcc9b4e108f570f317a.jpeg
Suggested: img.jpeg
s69438057c16a4_2268_2268_0_1679.jpggeneric✓1
s69438057c16a4_2268_2268_0_1679.jpggeneric✓1
s682a984d0a989.jpggeneric✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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