Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
plunketts.net
Pest Control Minneapolis, MN & Midwest
Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
PLUNKETTS.NET
Pest Control Minneapolis, MN & Midwest
Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!
Description will be truncated (158 chars / 155 max)
- og:title — Pest Control Minneapolis, MN & Midwest
- og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (158 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Pest Control Minneapolis, MN & Midwest
plunketts.net
Description will be truncated (158 chars / 150 max)
- og:title — Pest Control Minneapolis, MN & Midwest
- og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (158 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
plunketts.net
Pest Control Minneapolis, MN & Midwest
Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!
- og:title — Pest Control Minneapolis, MN & Midwest
- og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FImage OptimizationAction6 issues found across 18 imagesFIX
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
31/100
Site name appears as
| Page title | Pest Control Minneapolis, MN & Midwest - Plunkett's Pest Control | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page, mailto link + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links109 links checked, 108 healthy, 0 brokenPASS
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://challenges.cloudflare.com/turnst... | https://challenges.cloudflare.com/turnst... | <script> | 0 |
| https://plunketts.net/commercial-pest-co... | https://plunketts.net/commercial-pest-co... | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open Graph / Twitter Card DepthNo OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)PASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "Service",
"name": "Plunkett's Pest Control",
"serviceType": "Pest Control",
"additionalType": "https://en.wikipedia.org/wiki/Pest_control",
"AggregateRating": {
"@type": "AggregateRating",
"reviewCount": "5",
"ratingValue": "5",
"bestRating": "5",
"itemReviewed": {
"@type": "LocalBusiness",
"name": "Plunkett’s Pest Control",
"image": "https://plunketts.net/uploads/permanent/453b53b4f64e22828ce33b9f9999c13f.png",
"@id": "",
"url": "https://plunketts.net",
"sameAs": [
"https://www.bing.com/maps?cp=45.063241~-93.278822&lvl=16&q=Plunkett%27s%20Pest%20Control&ypid=YN449x8240410",
"https://www.angieslist.com/companylist/us/mn/fridley/plunkett%27s-pest-control-reviews-74515.htm",
"https://www.facebook.com/PlunkettsPestControl/"
],
"telephone": "8669061780",
"priceRange": "Varies",
"address": {
"@type": "PostalAddress",
"streetAddress": "40 52nd Way NE",
"addressLocality": "Fridley",
"addressRegion": "MN",
"postalCode": "55421",
"addressCountry": "US"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "297"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 45.0628074,
"longitude": -93.27500950000001
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "06:30",
"closes": "18:00"
}
}
}
}{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Why is pest control so important?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Each climate has its own pest challenges. In the Midwest, for example, pests change with the seasons. Pest control isn't just about eliminating nuisances—it’s about maintaining a safe, comfortable environment for your home or business."
}
},
{
"@type": "Question",
"name": "What should I look for in a pest control company?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Look for experience, customer reviews, range of services, and eco-friendly treatment options. A reputable pest control provider should have proven success in your region and strong client feedback."
}
},
{
"@type": "Question",
"name": "What pest control services does Plunkett’s offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plunkett’s offers residential and commercial pest control for ants, spiders, bed bugs, rodents, termites, and more. Services are available across Minneapolis, MN and surrounding areas, tailored to your unique needs."
}
},
{
"@type": "Question",
"name": "What makes Plunkett’s the best pest control company in Minneapolis?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plunkett’s has been family-owned and trusted since 1915. Our trained exterminators use proven pest control techniques and provide reliable, responsive service across Minnesota and the Midwest."
}
},
{
"@type": "Question",
"name": "Do you offer rodent control services in Minneapolis?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, Plunkett’s provides rodent control for mice, rats, and other common pests. We use proactive inspections, exclusion methods, and removal services throughout Minneapolis and greater Minnesota."
}
},
{
"@type": "Question",
"name": "How can I prevent pests from coming back after treatment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend sealing entry points, ongoing inspections, and year-round pest protection plans. Our team also shares prevention tips to keep your home or business pest-free long term."
}
},
{
"@type": "Question",
"name": "Are Plunkett’s pest control technicians licensed and trained?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, all technicians are licensed and undergo rigorous training. We stay up to date on pest management best practices to ensure high-quality service across all locations."
}
},
{
"@type": "Question",
"name": "How do Plunkett’s services differ from DIY pest control methods?",
"acceptedAnswer": {
"@type": "Answer",
"text": "DIY methods offer temporary results. Plunkett’s uses professional tools and targeted strategies that address root causes and deliver long-lasting pest control outcomes."
}
}
]
}