https://politifact.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
86
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
74 PASS 2 REVIEW
BCanonical URLMinor issuesREVIEW
Canonical URL
Minor issues
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://politifact.com Canonical (not set)
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
Why this matters
Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.
Learn more ▾ ▴
A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.
Source: Google Search Central
BImage SEO103 images, 39 descriptive filenamesREVIEW
Image SEO
103 images, 39 descriptive filenames
103 images, 39 descriptive filenames
Warning::
62% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
58 image(s) missing alt text — see Accessibility tab
39 descriptive
57 hash-based
7 generic
103 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| . | generic | ✗ | 2 |
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Current: 26fa493f6548b8df9e0b1eee2aee9271.jpg Suggested: ap26108447361822.jpg | |||
| e9244e144527030de445b61561ad0de1.jpeg | hash | ✗ | 2 |
Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
| 7ed0f7f43159fdda4e36555173e00d64.jpg | hash | ✗ | 2 |
Current: 7ed0f7f43159fdda4e36555173e00d64.jpg Suggested: facebooklogo2019.jpg | |||
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Current: caa2aa7d5b5be4d8c1a06fa4f06aff45.jpg Suggested: facebooklogo2019.jpg | |||
| e9244e144527030de445b61561ad0de1.jpeg | hash | ✗ | 2 |
Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
| dd55caa1d27710286c5817da62931314.jpeg | hash | ✗ | 2 |
Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
| e9244e144527030de445b61561ad0de1.jpeg | hash | ✗ | 2 |
Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
| dd55caa1d27710286c5817da62931314.jpeg | hash | ✗ | 2 |
Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
| 7d2d258399c49008c3638c672d27b499.jpg | hash | ✗ | 2 |
Current: 7d2d258399c49008c3638c672d27b499.jpg Suggested: mug-dnc.jpg | |||
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Current: 64958473e8eb8377c6fade9237c3ebbd.jpg Suggested: mug-dnc.jpg | |||
| 98605b4996e42408507987c4affd735f.jpg | hash | ✗ | 2 |
Current: 98605b4996e42408507987c4affd735f.jpg Suggested: politifact-mugs-mug-independentgroup3.jpg | |||
| d34069b2fffce57ddf492536b7c1e859.jpg | hash | ✗ | 2 |
Current: d34069b2fffce57ddf492536b7c1e859.jpg Suggested: politifact-mugs-mug-independentgroup3.jpg | |||
| 80bd15ec0d50cf908299031c9790109e.jpg | hash | ✗ | 2 |
Current: 80bd15ec0d50cf908299031c9790109e.jpg Suggested: newdjtmugshot.jpg | |||
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Current: c1c32c5a2e0a94447f75d2e6dfe5573d.jpg Suggested: newdjtmugshot.jpg | |||
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Current: 41faae84a414169313dc42ce3582244f.jpg Suggested: screenshot2024-07-08at54428pm.jpg | |||
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Current: a2e3e7f11907b19d9b792d4a68025cd3.jpg Suggested: brandongillheadshot.jpg | |||
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Current: 80bd15ec0d50cf908299031c9790109e.jpg Suggested: newdjtmugshot.jpg | |||
| c1c32c5a2e0a94447f75d2e6dfe5573d.jpg | hash | ✗ | 2 |
Current: c1c32c5a2e0a94447f75d2e6dfe5573d.jpg Suggested: newdjtmugshot.jpg | |||
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Current: acdf911dfd0d4482b36d6cbdbe07e448.jpg Suggested: ap25131720192539.jpg | |||
| . | generic | ✓ | 1 |
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Current: ae0d74bae4c57d7c14a77754fffe6bb6.jpg Suggested: waltdisneyworldorlando.jpg | |||
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Current: 83d3462454e09717c37e01ce0fecd879.jpg Suggested: ap685575817320.jpg | |||
| . | generic | ✓ | 1 |
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Current: 54d33b1c30b58941d5d454ebf3a57471.jpg Suggested: womancheckingphoneintehraniran04-12-2026.jpg | |||
| . | generic | ✓ | 1 |
| f0a7ffbfb0d62562ac409babbf9f1c5a.jpg | hash | ✗ | 2 |
Current: f0a7ffbfb0d62562ac409babbf9f1c5a.jpg Suggested: floridamiddecaderedistrictingprotest2026.jpg | |||
| . | generic | ✓ | 1 |
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Current: 49604716b239cc0cb2e00b9986240dbf.jpg Suggested: ap25025760257602.jpg | |||
| . | generic | ✓ | 1 |
| 7ed0f7f43159fdda4e36555173e00d64.jpg | hash | ✗ | 2 |
Current: 7ed0f7f43159fdda4e36555173e00d64.jpg Suggested: facebooklogo2019.jpg | |||
| caa2aa7d5b5be4d8c1a06fa4f06aff45.jpg | hash | ✗ | 2 |
Current: caa2aa7d5b5be4d8c1a06fa4f06aff45.jpg Suggested: facebooklogo2019.jpg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
| dd55caa1d27710286c5817da62931314.jpeg | hash | ✗ | 2 |
Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: dd55caa1d27710286c5817da62931314.jpeg Suggested: socialmedia3.jpeg | |||
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Current: e9244e144527030de445b61561ad0de1.jpeg Suggested: socialmedia3.jpeg | |||
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Current: 80bd15ec0d50cf908299031c9790109e.jpg Suggested: newdjtmugshot.jpg | |||
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Current: 80bd15ec0d50cf908299031c9790109e.jpg Suggested: newdjtmugshot.jpg | |||
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Current: c1c32c5a2e0a94447f75d2e6dfe5573d.jpg Suggested: newdjtmugshot.jpg | |||
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Current: c280818361ed0d71eb3d5e5a224e01e8.jpg Suggested: newdjtmugshot.jpg | |||
| 7fbef47b3b31c46eece9a88740c77040.jpg | hash | ✗ | 2 |
Current: 7fbef47b3b31c46eece9a88740c77040.jpg Suggested: jdvanceelectionmug2024.jpg | |||
| 7fbef47b3b31c46eece9a88740c77040.jpg | hash | ✗ | 2 |
Current: 7fbef47b3b31c46eece9a88740c77040.jpg Suggested: jdvanceelectionmug2024.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
AMeta TagsTitle: 10 charsPASS
Meta Tags
Title: 10 chars
Title: 10 chars
Info::
Page title is set
Got: PolitiFact
Warning::
Title is only 10 characters — consider expanding
Title
"PolitiFact"
10 characters Too short
Robots: Indexable (no restrictions)
AContent Depth1176 words, DifficultPASS
Content Depth
1176 words, Difficult
1176 words, Difficult
Info::
Page has 1176 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 13
Text-to-HTML Ratio
4% text 96% HTML
7 KB / 167 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links168 internal, 12 externalPASS
Internal Links
168 internal, 12 external
168 internal, 12 external
Info::
168 internal links (93%)
Info::
94% of links use descriptive anchor text
Info::
168 internal / 12 external links
Link Distribution
93% internal (168) 7% external (12)
Anchor Text Quality
169 Descriptive 7 Generic 4 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /personalities/social-media/ | 10 |
| 2 | /personalities/donald-trump/ | 9 |
| 3 | /membership/ | 4 |
| 4 | /personalities/jd-vance/ | 4 |
| 5 | /factchecks/list/?speaker_type=SOCIAL | 3 |
| 6 | /signup/ | 3 |
| 7 | /staff/ | 3 |
| 8 | /who-pays-for-politifact/ | 3 |
| 9 | /factchecks/2026/apr/20/social-media/old-video-us-attack-iran-ship/ | 3 |
| 10 | /personalities/facebook-posts/ | 3 |
Top External Domains
| Domain | Links |
|---|---|
| www.politifact.com | 6 |
| bsky.app | 2 |
| twitter.com | 2 |
| www.facebook.com | 2 |
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- moderate
LocalBusiness
Page describes a local business (address element) — add LocalBusiness schema
Eligible for the local pack and Google Maps results
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.