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https://post-gazette.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titlePittsburgh Post-Gazette
og:site_namePittsburgh Post-Gazette
twitter:site@PittsburghPG
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg
Info::
og:title is short (23 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 23 chars Expected: 25–60 chars
Info::
og:description is long (210 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 210 chars Expected: 55–200 chars
URL: https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 23 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 210 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

post-gazette.com

Pittsburgh Post-Gazette

Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national and international news, from the Pulitzer Prize-winning staff of the Pittsburgh Post-Gazette.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (210 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Pittsburgh Post-Gazette
  • twitter:description — Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national ...
  • twitter:image — https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg
  • Description will be truncated on Twitter/X (210 chars, max 200)

    → Tighten the description to ≤200 characters

POST-GAZETTE.COM

Pittsburgh Post-Gazette

Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national and international news, from the Pulitzer Prize-winning staff of the Pittsburgh Post-Gazette.

Preview quality · Facebook A+ · 95/100

Description will be truncated (210 chars / 155 max)

  • og:title — Pittsburgh Post-Gazette
  • og:description — Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national ...
  • og:image — https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg
  • og:type — website
  • og:url — https://www.post-gazette.com
  • og:site_name — Pittsburgh Post-Gazette
  • Description will be truncated on Facebook (210 chars, max 155)

    → Tighten og:description to ≤155 characters

Pittsburgh Post-Gazette

post-gazette.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (210 chars / 150 max)

  • og:title — Pittsburgh Post-Gazette
  • og:description — Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national ...
  • og:image — https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg
  • Description will be truncated on LinkedIn (210 chars, max 150)

    → Tighten og:description to ≤150 characters

post-gazette.com

Pittsburgh Post-Gazette

Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national and international news, from the Pulitzer Prize-winning staff of the Pittsburgh Post-Gazette.

Preview quality · Slack A+ · 100/100
  • og:title — Pittsburgh Post-Gazette
  • og:description — Get the latest Pittsburgh local news, breaking news, sports, entertainment, weather and traffic, as well as national ...
  • og:image — https://814824ac51e64b4abcaa-cffb1f8b6941251295ee20eefbd7d321.ssl.cf2.rackcdn.com/images/pgmisc/pg-logo-1000px.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Post-Gazette",
  "alternateName": "Pittsburgh Post-Gazette",
  "url": "https://www.post-gazette.com"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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