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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
78
GRADE
C
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 52 images
FIX
5 issues found across 52 images
Warning::
6 images significantly larger than display size
Resizing to display dimensions could save approximately 257 KB.
Got: ~257 KB wasted
Warning::
20 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
51 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 32 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 1038 KB (1.0 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://propagandagroup.it/#website",
      "url": "https://propagandagroup.it/",
      "name": "Propaganda Group",
      "description": "Performance Marketing Agency",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": "https://propagandagroup.it/?s={search_term_string}",
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "it-IT"
    },
    {
      "@type": "ImageObject",
      "@id": "https://propagandagroup.it/#primaryimage",
      "inLanguage": "it-IT",
      "url": "https://propagandagroup.it/wp-content/uploads/2020/09/logo_unicas.png",
      "width": 150,
      "height": 150
    },
    {
      "@type": "WebPage",
      "@id": "https://propagandagroup.it/#webpage",
      "url": "https://propagandagroup.it/",
      "name": "Propaganda Group - Agenzia di Performance Marketing",
      "isPartOf": {
        "@id": "https://propagandagroup.it/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://propagandagroup.it/#primaryimage"
      },
      "datePublished": "2016-01-27T09:39:37+00:00",
      "dateModified": "2022-10-12T08:25:02+00:00",
      "description": "Siamo un'agenzia specializzata in Performance Marketing per ecommerce e lancio di nuovi Business. Tra Frosinone, Roma e tutta Italia.",
      "inLanguage": "it-IT",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://propagandagroup.it/"
          ]
        }
      ]
    }
  ]
}
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleAgenzia di Performance Marketing
og:site_namePropaganda Group
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://propagandagroup.it/wp-content/uploads/2024/03/logo_propaganda2024.png
Info::
og:description is long (260 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 260 chars Expected: 55–200 chars
URL: https://propagandagroup.it/wp-content/uploads/2024/03/logo_propaganda2024.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 260 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

propagandagroup.it

Propaganda Group - Agenzia di Performance Marketing

AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i tuoi obiettivi. Scegli di farti affiancare da un team di esperti di Marketing focalizzato sulla tua attività. CONTATTACI SCOPRI I SERVIZI

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Propaganda Group - Rebranding, Digital Marketing, Growth Hacking
  • twitter:description — Siamo un gruppo di esperti digitali. Siamo a Frosinone ma lavoriamo in tutta Italia. Facciamo crescere il tuo Brand g...
  • twitter:image — https://propagandagroup.it/wp-content/uploads/2018/11/lg-entertainment-business-master.jpg

PROPAGANDAGROUP.IT

Propaganda Group - Agenzia di Performance Marketing

AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i tuoi obiettivi. Scegli di farti affiancare da un team di esperti di Marketing focalizzato sulla tua attività. CONTATTACI SCOPRI I SERVIZI

Preview quality · Facebook A+ · 95/100

Description will be truncated (261 chars / 155 max)

  • og:title — Propaganda Group - Agenzia di Performance Marketing
  • og:description — AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i...
  • og:image — https://propagandagroup.it/wp-content/uploads/2024/03/logo_propaganda2024.png
  • og:type — article
  • og:url — https://propagandagroup.it/
  • og:site_name — Propaganda Group

  • Description will be truncated on Facebook (261 chars, max 155)

    → Tighten og:description to ≤155 characters

Propaganda Group - Agenzia di Performance Marketing

propagandagroup.it

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (261 chars / 150 max)

  • og:title — Propaganda Group - Agenzia di Performance Marketing
  • og:description — AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i...
  • og:image — https://propagandagroup.it/wp-content/uploads/2024/03/logo_propaganda2024.png

  • Description will be truncated on LinkedIn (261 chars, max 150)

    → Tighten og:description to ≤150 characters

propagandagroup.it

Propaganda Group - Agenzia di Performance Marketing

AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i tuoi obiettivi. Scegli di farti affiancare da un team di esperti di Marketing focalizzato sulla tua attività. CONTATTACI SCOPRI I SERVIZI

Preview quality · Slack A+ · 100/100
  • og:title — Propaganda Group - Agenzia di Performance Marketing
  • og:description — AGENZIA DI PERFORMANCE MARKETING Lavoriamo insieme a te per far crescere il numero dei tuoi clienti e raggiungere i...
  • og:image — https://propagandagroup.it/wp-content/uploads/2024/03/logo_propaganda2024.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
2 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - title: twitter="Propaganda Group - Rebranding, Digital M...", og="Propaganda Group - Agenzia di Performanc..." - description: twitter="Siamo un gruppo di esperti digitali. Sia...", og="AGENZIA DI PERFORMANCE MARKETING \n\nLavor..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 2 field(s) differ
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 3 schema type(s)
PASS
1 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): ImageObject, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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