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https://prospect.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleIndependent news and political analysis
og:site_nameThe American Prospect
twitter:site@theprospect
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

prospect.org

The American Prospect - Independent news and political analysis

News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded news organization.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

PROSPECT.ORG

The American Prospect - Independent news and political analysis

News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded news organization.

Preview quality · Facebook A+ · 95/100

Title will be truncated (63 chars / 60 max)

  • og:title — The American Prospect - Independent news and political analysis
  • og:description — News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded ...
  • og:image — https://prospect.org/wp-content/uploads/2026/01/26FEB-Sports-Issue-scaled.png
  • og:type — website
  • og:url — https://prospect.org/
  • og:site_name — The American Prospect

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

The American Prospect - Independent news and political analysis

prospect.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — The American Prospect - Independent news and political analysis
  • og:description — News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded ...
  • og:image — https://prospect.org/wp-content/uploads/2026/01/26FEB-Sports-Issue-scaled.png

prospect.org

The American Prospect - Independent news and political analysis

News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded news organization.

Preview quality · Slack A+ · 100/100
  • og:title — The American Prospect - Independent news and political analysis
  • og:description — News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded ...
  • og:image — https://prospect.org/wp-content/uploads/2026/01/26FEB-Sports-Issue-scaled.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/prospect.org\/",
      "url": "https:\/\/prospect.org\/",
      "name": "The American Prospect - Independent news and political analysis",
      "isPartOf": {
        "@id": "https:\/\/prospect.org\/#website"
      },
      "about": {
        "@id": "https:\/\/prospect.org\/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/prospect.org\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/prospect.org\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/prospect.org\/wp-content\/uploads\/2026\/01\/26FEB-Sports-Issue-scaled.png",
      "datePublished": "2025-08-05T15:23:44+00:00",
      "dateModified": "2026-04-20T20:55:56+00:00",
      "description": "News and analysis of America's politics and government from a progressive, independent, non-profit and reader-funded news organization.",
      "breadcrumb": {
        "@id": "https:\/\/prospect.org\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/prospect.org\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/prospect.org\/#primaryimage",
      "url": "https:\/\/i0.wp.com\/prospect.org\/wp-content\/uploads\/2026\/01\/26FEB-Sports-Issue-scaled.png?fit=2560%2C747&ssl=1",
      "contentUrl": "https:\/\/i0.wp.com\/prospect.org\/wp-content\/uploads\/2026\/01\/26FEB-Sports-Issue-scaled.png?fit=2560%2C747&ssl=1",
      "width": 2560,
      "height": 747
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/prospect.org\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/prospect.org\/#website",
      "url": "https:\/\/prospect.org\/",
      "name": "The American Prospect",
      "description": "Ideas, Politics & Power",
      "publisher": {
        "@id": "https:\/\/prospect.org\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/prospect.org\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/prospect.org\/#organization",
      "name": "TAP: The American Prospect",
      "url": "https:\/\/prospect.org\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/prospect.org\/#\/schema\/logo\/image\/",
        "url": "https:\/\/i0.wp.com\/prospect.org\/wp-content\/uploads\/2025\/10\/cropped-cropped-TAP_Site-Logo_Tagline-scaled-1-e1760478223796.png?fit=1584%2C390&ssl=1",
        "contentUrl": "https:\/\/i0.wp.com\/prospect.org\/wp-content\/uploads\/2025\/10\/cropped-cropped-TAP_Site-Logo_Tagline-scaled-1-e1760478223796.png?fit=1584%2C390&ssl=1",
        "width": 1584,
        "height": 390,
        "caption": "TAP: The American Prospect"
      },
      "image": {
        "@id": "https:\/\/prospect.org\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/TheAmericanProspect\/",
        "https:\/\/x.com\/theprospect"
      ]
    }
  ]
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "The American Prospect",
  "url": "https:\/\/prospect.org",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/prospect.org\/"
  },
  "thumbnailUrl": "",
  "image": {
    "@type": "ImageObject",
    "url": ""
  },
  "articleSection": "Uncategorized",
  "author": [
    {
      "@type": "Person",
      "name": "adminnewspack"
    }
  ],
  "creator": [
    "adminnewspack"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "The American Prospect",
    "logo": "https:\/\/prospect.org\/wp-content\/uploads\/2025\/10\/cropped-cropped-TAP_Site-Logo_Tagline-scaled-1-e1760478223796.png"
  },
  "keywords": [],
  "dateCreated": "2025-08-05T15:23:44Z",
  "datePublished": "2025-08-05T15:23:44Z",
  "dateModified": "2026-04-20T20:55:56Z"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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