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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

41/100

Site name appears as

Page titlePlay Video
og:site_nameQualtrics
twitter:site@Qualtrics
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is long (68 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 68 chars Expected: 25–60 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 68 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

qualtrics.com

Qualtrics XM: The Leading Experience Management Software - Qualtrics

No description

Preview quality · Twitter/X B · 80/100
  • twitter:card — summary_large_image
  • twitter:title — Qualtrics XM: The Leading Experience Management Software - Qualtrics
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — falling back from og:image

QUALTRICS.COM

Qualtrics XM: The Leading Experience Management Software - Qualtrics

No description

Preview quality · Facebook C · 65/100

Title will be truncated (68 chars / 60 max)

  • og:title — Qualtrics XM: The Leading Experience Management Software - Qualtrics
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.qualtrics.com/m/assets/wp-content/uploads/2024/11/qualtrics-meta-image-en.webp
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.qualtrics.com/home
  • og:site_name — Qualtrics

  • Title will be truncated on Facebook (68 chars, max 60)

    → Shorten og:title to ≤60 characters

Qualtrics XM: The Leading Experience Management Software - Qualtrics

qualtrics.com

Preview quality · LinkedIn A · 85/100
  • og:title — Qualtrics XM: The Leading Experience Management Software - Qualtrics
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.qualtrics.com/m/assets/wp-content/uploads/2024/11/qualtrics-meta-image-en.webp

qualtrics.com

Qualtrics XM: The Leading Experience Management Software - Qualtrics

No description

Preview quality · Slack A · 85/100
  • og:title — Qualtrics XM: The Leading Experience Management Software - Qualtrics
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.qualtrics.com/m/assets/wp-content/uploads/2024/11/qualtrics-meta-image-en.webp

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.qualtrics.com/",
      "name": "Qualtrics",
      "url": "https://www.qualtrics.com/",
      "publisher": {
        "@type": "Organization",
        "@id": "https://www.qualtrics.com/",
        "name": "Qualtrics",
        "url": "https://www.qualtrics.com/",
        "sameAs": [
          "https://x.com/Qualtrics",
          "https://www.instagram.com/qualtrics/",
          "https://www.facebook.com/Qualtrics/",
          "https://www.linkedin.com/company/qualtrics",
          "https://www.youtube.com/user/QualtricsSoftware"
        ],
        "logo": {
          "@type": "ImageObject",
          "url": "https://www.qualtrics.com/m/qualtrics-xm-long.svg"
        }
      },
      "inLanguage": "en"
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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