Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:title tag controls the title shown in social sharing previews.
Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.
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og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.
Source: Open Graph Protocol
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
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Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
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og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
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og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
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og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
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Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
quark.cn
No title set
No description
Description will be truncated (310 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Description will be truncated on Twitter/X (310 chars, max 200)
→ Tighten the description to ≤200 characters
QUARK.CN
No title set
No description
Description will be truncated (310 chars / 155 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://gw.alicdn.com/imgextra/i3/O1CN018r2tKf28YP7ev0fPF_!!6000000007944-2-tps-48-48.png
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (310 chars, max 155)
→ Tighten og:description to ≤155 characters
No title set
quark.cn
Description will be truncated (310 chars / 150 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://gw.alicdn.com/imgextra/i3/O1CN018r2tKf28YP7ev0fPF_!!6000000007944-2-tps-48-48.png
Description will be truncated on LinkedIn (310 chars, max 150)
→ Tighten og:description to ≤150 characters
quark.cn
No title set
No description
Description will be truncated (310 chars / 300 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://gw.alicdn.com/imgextra/i3/O1CN018r2tKf28YP7ev0fPF_!!6000000007944-2-tps-48-48.png
Long description may be shortened by Slack (310 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
35/100
Site name appears as
| Page title | 夸克_AI旗舰应用官网 | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:title missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
https://zhanzhang.baidu.com/contexts/cambrian.jsonldThe @context should be "https://schema.org" for search engines to recognize the data.
https://schema.orgJSON-LD without @context is invalid structured data — Google ignores the entire block.
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@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.
Source: JSON-LD spec / schema.org
Search engines need @type to understand the structured data.
JSON-LD without @type is invalid — Google can't determine which schema to validate against.
Learn more ▾ ▴
Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).
Source: schema.org / Google Search Central
JSON-LD Blocks
{
"@context": "https://zhanzhang.baidu.com/contexts/cambrian.jsonld",
"@id": "https://www.quark.cn",
"title": "夸克_AI旗舰应用官网",
"description": "夸克pc/app为你带来极速、智能、安全、高效的搜索体验,找答案,找资料,找工具,办公,学习,工作必备应用。夸克提供浏览器搜索引擎、网盘、AI扫描王工具及小说阅读等高效功能，为你提供稳定,安全,流畅的浏览环境和优质的产品服务体验",
"upDate": "2026-4-23T21:18:11+08:00"
}