Infrastructure
· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.CIPv6 ReadinessActionNo IPv6 supportREVIEW
IPv6 support is increasingly important for global accessibility. About 40% of internet users have IPv6 connectivity.
No AAAA records — same impact as 'no IPv6 (AAAA) records'; IPv6-preferring clients pay extra latency falling back to IPv4.
Source: Google IPv6 stats
BURL Variantswww/non-www, trailing slash, HTTP→HTTPSREVIEW
www / non-www
Inconsistent — duplicate content risk
HTTP → HTTPS
Consistent
BTLS Certificate Expiry & Recommendations83 days until leaf cert expires — 5 issues to addressREVIEW
Certificate validity
Recommended actions
- Extend HSTS max-age to at least 31536000 (1 year) to meet the preload list criteria
- Add includeSubDomains to the HSTS directive
- Add the preload directive and submit to hstspreload.org once max-age + includeSubDomains are in place
- Enable DNSSEC on your domain for DNS spoofing protection
- Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
A+DNS Records1 A records, 44 ms lookupPASS
| A | 23.227.38.65 |
| AAAA | — |
| CNAME | — |
| NS | alexis.ns.cloudflare.com, maleah.ns.cloudflare.com |
| MX | 0 rarebeauty-com.mail.protection.outlook.com |
| TXT | MS=ms72271628 klaviyo-site-verification=Qj82bQ google-site-verification=xzf1Q2IK96Av36QQ1NFh5XjzNeHLOMfo_GxjVraKSdc apple-domain-verification=vzCfhVZqWfYRfv1L SPF v=spf1 include:_spf.google.com include:spf.tipalti.com include:mail.zendesk.com ... |
| CAA | Lookup not available with standard resolver |
Multiple A records provide failover if one server goes down.
Single A record means a single point of failure — if that IP goes down, your site is unreachable until DNS TTL expires.
Learn more ▾ ▴
Add multiple A records for round-robin failover, or use a managed DNS provider with health-checked failover (Route 53, Cloudflare, NS1). Short TTL (60-300s) lets clients recover faster on outages.
Source: SRE practice / DNS architecture
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.
ARedirect Chain1 redirect(s), 326 ms totalPASS
https://rarebeauty.com
132 ms · HTTP/1.1
https://www.rarebeauty.com/
194 ms · HTTP/1.1 FINAL
| # | URL | Status | Time | Protocol | Server |
|---|---|---|---|---|---|
| 1 | https://rarebeauty.com | 301 | 132 ms | HTTP/1.1 | cloudflare |
| 2 | https://www.rarebeauty.com/ | 200 | 194 ms | HTTP/1.1 | cloudflare |
See the visual redirect chain in the HTTP Probe tab →
A+Crawlabilityrobots.txt present, sitemap with 4 URLsPASS
# we use Shopify as our ecommerce platform
# ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
# ┃ Robots & Agent policy ┃
# ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
# ┃ Checkouts are for humans. ┃
# ┃ * Automated scraping, “buy-for-me” agents, or any end-to-end flow ┃
# ┃ that completes payment without a final human review step is not ┃
# ┃ permitted. ┃
# ┃ * Legitimate integrators must use the official Checkout Kit: ┃
# ┃ https://www.shopify.com/checkout-kit ┃
# ┃ ┃
# ┃ Terms of Service: https://www.shopify.com/legal/terms ┃
# ┃ Contact: bots@shopify.com ┃
# ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛
User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /31411437703/checkouts
Disallow: /31411437703/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://www.rarebeauty.com/sitemap.xml
# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /31411437703/checkouts
Disallow: /31411437703/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /sf_private_access_tokens
User-agent: Nutch
Disallow: /
User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /31411437703/checkouts
Disallow: /31411437703/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://www.rarebeauty.com/sitemap.xml
User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /31411437703/checkouts
Disallow: /31411437703/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://www.rarebeauty.com/sitemap.xml
User-agent: MJ12bot
Crawl-delay: 10
User-agent: Pinterest
Crawl-delay: 1
ADomain Intelligencerarebeauty.com — via GoDaddy.com, LLC, 25 years, 1 months old, hosted on CloudflarePASS
34 days
June 30, 2026
83 days
Issued by Let's Encrypt
25 years, 1 months
Registered June 30, 2001
Not enabled
Protects against DNS spoofing
Cloudflare
ASN AS13335
23.227.38.65
GoDaddy.com, LLC
Expiry timeline
Recommended actions
- Renew the domain or enable auto-renewal to prevent accidental expiry
- Enable DNSSEC to protect visitors from DNS spoofing
Consider enabling auto-renewal to prevent accidental expiration.
Domain expiry approaching — renew immediately and ensure auto-renew + alerting are configured.
Source: ICANN renewal policy
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.
Learn more ▾ ▴
DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.
Source: ICANN / RFC 4033