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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titleBuild internal software better, with AI.
og:site_name—
twitter:site@retool
Organization.nameRetool

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.retool.com

Retool | Build internal software better, with AI.

Build, deploy, and manage internal tools with Retool’s unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

WWW.RETOOL.COM

Retool | Build internal software better, with AI.

Build, deploy, and manage internal tools with Retool’s unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

Retool | Build internal software better, with AI.

www.retool.com

www.retool.com

Retool | Build internal software better, with AI.

Build, deploy, and manage internal tools with Retool’s unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business.

A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Retool",
  "url": "https://retool.com",
  "logo": "https://retool.com/logo.png",
  "foundingDate": "2017",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1550 Bryant Street",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94103",
    "addressCountry": "USA"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Support",
    "email": "support@retool.com"
  },
  "sameAs": [
    "https://x.com/retool",
    "https://www.linkedin.com/company/tryretool",
    "https://www.youtube.com/@Retool"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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