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https://rijksmuseum.nl

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titlezoom-out
og:site_nameRijksmuseum.nl
twitter:site@rijksmuseum
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

rijksmuseum.nl

Rijksmuseum, hét museum van Nederland

We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. Midden in het historische centrum van Amsterdam.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Rijksmuseum, hét museum van Nederland
  • twitter:description — We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. ...
  • twitter:image — https://www.rijksmuseum.nl/assets/147dde9e-c250-4ed9-b941-39800085a4e3?w=1200&h=630&fx=1190&fy=1235&c=1de78fe252e416b...

RIJKSMUSEUM.NL

Rijksmuseum, hét museum van Nederland

We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. Midden in het historische centrum van Amsterdam.

Preview quality · Facebook A+ · 95/100

Description will be truncated (165 chars / 155 max)

  • og:title — Rijksmuseum, hét museum van Nederland
  • og:description — We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. ...
  • og:image — https://www.rijksmuseum.nl/assets/147dde9e-c250-4ed9-b941-39800085a4e3?w=1200&h=630&fx=1190&fy=1235&c=1de78fe252e416b...
  • og:type — website
  • og:url — https://www.rijksmuseum.nl/nl
  • og:site_name — Rijksmuseum.nl

  • Description will be truncated on Facebook (165 chars, max 155)

    → Tighten og:description to ≤155 characters

Rijksmuseum, hét museum van Nederland

rijksmuseum.nl

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (165 chars / 150 max)

  • og:title — Rijksmuseum, hét museum van Nederland
  • og:description — We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. ...
  • og:image — https://www.rijksmuseum.nl/assets/147dde9e-c250-4ed9-b941-39800085a4e3?w=1200&h=630&fx=1190&fy=1235&c=1de78fe252e416b...

  • Description will be truncated on LinkedIn (165 chars, max 150)

    → Tighten og:description to ≤150 characters

rijksmuseum.nl

Rijksmuseum, hét museum van Nederland

We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. Midden in het historische centrum van Amsterdam.

Preview quality · Slack A+ · 100/100
  • og:title — Rijksmuseum, hét museum van Nederland
  • og:description — We vertellen het verhaal van 800 jaar Nederlandse geschiedenis met de grote meesters Rembrandt, Vermeer en Van Gogh. ...
  • og:image — https://www.rijksmuseum.nl/assets/147dde9e-c250-4ed9-b941-39800085a4e3?w=1200&h=630&fx=1190&fy=1235&c=1de78fe252e416b...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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