Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DMixed ContentAction2 HTTP resource(s) loaded on HTTPS pageFIX
http://secure-nz.imrworldwide.comModern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
https://secure-nz.imrworldwide.comMixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.
Source: Google Chrome Security
http://www.google-analytics.comModern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
https://www.google-analytics.comMixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.
Source: Google Chrome Security
DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:title tag controls the title shown in social sharing previews.
Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.
Learn more ▾ ▴
og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.
Source: Open Graph Protocol
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
rnz.co.nz
No title set
No description
- twitter:card — summary
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — falling back from og:image
RNZ.CO.NZ
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://www.rnz.co.nz/brand-images/rnz-sky-sq.jpg
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.rnz.co.nz/
- og:site_name — RNZ
No title set
rnz.co.nz
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://www.rnz.co.nz/brand-images/rnz-sky-sq.jpg
rnz.co.nz
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — https://www.rnz.co.nz/brand-images/rnz-sky-sq.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
42/100
Site name appears as
| Page title | RNZ - NZ News, Current Affairs, Audio On Demand | |
| og:site_name | RNZ | |
| twitter:site | @radionz | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- og:title missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths