Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BLinks149 links checked, 145 healthy, 4 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://roche.com/src/resources/images/safari-pinn... | <link> | Forbidden |
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 429 | https://www.instagram.com/roche/ | <a> | Too Many Requests |
| 403 | https://component-library.roche.com/feat/monorepo | <link> | Forbidden |
Redirects (7)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://careers.roche.com | https://careers.roche.com | <a> | 0 |
| https://roche.com/investors/reports/ | https://roche.com/investors/reports/ | <a> | 0 |
| https://roche.com/about/ | https://roche.com/about/ | <a> | 0 |
| https://roche.com/solutions/ | https://roche.com/solutions/ | <a> | 0 |
| https://roche.com/innovation/ | https://roche.com/innovation/ | <a> | 0 |
| https://roche.com/media/ | https://roche.com/media/ | <a> | 0 |
| https://roche.com/investors/ | https://roche.com/investors/ | <a> | 0 |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
59/100
Site name appears as
| Page title | Doing now what patients need next | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
234 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
roche.com
Roche - Doing now what patients need next
As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.
Description will be truncated (234 chars / 200 max)
- twitter:card — summary
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
Description will be truncated on Twitter/X (234 chars, max 200)
→ Tighten the description to ≤200 characters
ROCHE.COM
Roche - Doing now what patients need next
As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.
Description will be truncated (234 chars / 155 max)
- og:title — Roche - Doing now what patients need next
- og:description — As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel,...
- og:image — https://assets.roche.com/f/176343/1920x1080/0234c60f2d/home-teaser.jpg
- og:type — website
- og:url — https://www.roche.com/home
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (234 chars, max 155)
→ Tighten og:description to ≤155 characters
Roche - Doing now what patients need next
roche.com
Description will be truncated (234 chars / 150 max)
- og:title — Roche - Doing now what patients need next
- og:description — As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel,...
- og:image — https://assets.roche.com/f/176343/1920x1080/0234c60f2d/home-teaser.jpg
Description will be truncated on LinkedIn (234 chars, max 150)
→ Tighten og:description to ≤150 characters
roche.com
Roche - Doing now what patients need next
As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.
- og:title — Roche - Doing now what patients need next
- og:description — As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel,...
- og:image — https://assets.roche.com/f/176343/1920x1080/0234c60f2d/home-teaser.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |