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https://rpi.edu

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Content Depth
Action
284 words, Very Difficult
FIX
284 words, Very Difficult
Warning::
Page has 284 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Reading level: Very Difficult (grade 25)
Warning::
Thin content — only 284 words
Got: 284 words
284 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 25

Text-to-HTML Ratio

6% text 94% HTML

2 KB / 30 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.rpi.edu/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://rpi.edu Canonical https://www.rpi.edu/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 116 chars
PASS
Title: 116 chars
Info::
Page title is set
Got: Rensselaer Polytechnic Institute (RPI) :: Architecture, Business, Engineering, Humanities, IT & Web Science, Science
Warning::
Title is 116 characters — will be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Rensselaer Polytechnic Institute (RPI) :: Architecture, Business, Engineering, Humanities, IT & Web Science, Science"

116 characters Will truncate
Title: Rensselaer Polytechnic Institute (RPI) :: Architecture, Business, Engineering, Humanities, IT & Web Science, Science
H1: #2
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
8 images, 8 descriptive filenames
PASS
8 images, 8 descriptive filenames
Info::
All images have descriptive filenames
8 descriptive
0 hash-based
0 generic
8 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

CollegeOrUniversity json-ld
0/0 required

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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