Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
239 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
runwayml.com
Runway | Building AI to Simulate the World
We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.
Description will be truncated (239 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — Runway | Building AI to Simulate the World
- twitter:description — We are building foundational General World Models that will be capable of simulating all possible worlds and experien...
- twitter:image — https://runwayml.com/twitter-image.png?twitter-image.0bt75ga2._tb4.png
Description will be truncated on Twitter/X (239 chars, max 200)
→ Tighten the description to ≤200 characters
RUNWAYML.COM
Runway | Building AI to Simulate the World
We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.
Description will be truncated (239 chars / 155 max)
- og:title — Runway | Building AI to Simulate the World
- og:description — We are building foundational General World Models that will be capable of simulating all possible worlds and experien...
- og:image — https://runwayml.com/opengraph-image.png?opengraph-image.0bt75ga2._tb4.png
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Description will be truncated on Facebook (239 chars, max 155)
→ Tighten og:description to ≤155 characters
Runway | Building AI to Simulate the World
runwayml.com
Description will be truncated (239 chars / 150 max)
- og:title — Runway | Building AI to Simulate the World
- og:description — We are building foundational General World Models that will be capable of simulating all possible worlds and experien...
- og:image — https://runwayml.com/opengraph-image.png?opengraph-image.0bt75ga2._tb4.png
Description will be truncated on LinkedIn (239 chars, max 150)
→ Tighten og:description to ≤150 characters
runwayml.com
Runway | Building AI to Simulate the World
We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.
- og:title — Runway | Building AI to Simulate the World
- og:description — We are building foundational General World Models that will be capable of simulating all possible worlds and experien...
- og:image — https://runwayml.com/opengraph-image.png?opengraph-image.0bt75ga2._tb4.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://runwayml.com/#organization",
"name": "Runway",
"legalName": "Runway Research, Inc.",
"url": "https://runwayml.com",
"logo": "https://runwayml.com/images/logos/runway-logo.png",
"foundingDate": "2018",
"founders": [
{
"@type": "Person",
"name": "Cristóbal Valenzuela"
},
{
"@type": "Person",
"name": "Alejandro Matamala"
},
{
"@type": "Person",
"name": "Anastasis Germanidis"
}
],
"sameAs": [
"https://twitter.com/runwayml",
"https://www.instagram.com/runwayapp/",
"https://www.linkedin.com/company/runwayml/",
"https://www.youtube.com/c/RunwayML",
"https://github.com/runwayml",
"https://discord.gg/runwayml"
],
"description": "Runway is an applied research company shaping the next era of art, entertainment and human creativity.",
"contactPoint": [
{
"@type": "ContactPoint",
"url": "https://runwayml.com/contact",
"contactType": "customer support",
"availableLanguage": [
"en"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"@id": "https://runwayml.com/#app",
"name": "Runway",
"applicationCategory": "MultimediaApplication",
"operatingSystem": "Web",
"description": "AI-powered video and image generation tools for creators, filmmakers, and artists."
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://runwayml.com/#website",
"url": "https://runwayml.com",
"name": "Runway",
"description": "We are building foundational General World Models that will be capable of simulating all possible worlds and experiences. The next frontier of intelligence will come from models that can understand, perceive, generate and act in the world.",
"publisher": {
"@id": "https://runwayml.com/#organization"
}
}
]CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
62/100
Site name appears as
| Page title | Building AI to Simulate the World | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10mailto link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.