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https://rutgers.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleClose
og:site_nameRutgers University
twitter:site@RutgersU
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (18 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 18 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: 18 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

rutgers.edu

Rutgers University

Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Rutgers University
  • twitter:description — falling back from og:description
  • twitter:image — https://www.rutgers.edu/sites/default/files/legacy-inline/2020/Feb/Screen%20Shot%202020-02-19.png

RUTGERS.EDU

Rutgers University

Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education.

Preview quality · Facebook C · 65/100

Description will be truncated (184 chars / 155 max)

  • og:title — Rutgers University
  • og:description — Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s ...
  • og:image — https://www.rutgers.edu/sites/default/files/legacy-inline/2020/Feb/Screen%20Shot%202020-02-19.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Rutgers University

  • Description will be truncated on Facebook (184 chars, max 155)

    → Tighten og:description to ≤155 characters

Rutgers University

rutgers.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (184 chars / 150 max)

  • og:title — Rutgers University
  • og:description — Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s ...
  • og:image — https://www.rutgers.edu/sites/default/files/legacy-inline/2020/Feb/Screen%20Shot%202020-02-19.png

  • Description will be truncated on LinkedIn (184 chars, max 150)

    → Tighten og:description to ≤150 characters

rutgers.edu

Rutgers University

Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education.

Preview quality · Slack A+ · 100/100
  • og:title — Rutgers University
  • og:description — Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s ...
  • og:image — https://www.rutgers.edu/sites/default/files/legacy-inline/2020/Feb/Screen%20Shot%202020-02-19.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.rutgers.edu/",
      "url": "https://www.rutgers.edu/",
      "name": "Rutgers University",
      "description": "Rutgers University, established in 1766, is New Jersey’s top public research university, committed to excellence in education, research, and global engagement.",
      "telephone": "973-353-5205",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.rutgers.edu/themes/custom/rutgers_edu/images/rutgers_logo.png",
        "width": "454",
        "height": "60"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "40.740967",
        "longitude": "-74.174698"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "195 University Ave",
        "addressLocality": "Newark",
        "addressRegion": "NJ",
        "postalCode": "07102",
        "addressCountry": "USA"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.rutgers.edu/",
      "publisher": {
        "@type": "Organization",
        "@id": "https://www.rutgers.edu/",
        "name": "Rutgers University"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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