Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

7 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

19/100

Site name appears as

Page title	Cedar Sauna Headrest
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

0/15

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
No favicon link tags detected — browsers fall back to the generic globe
og:image missing
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

cedar.sauna.equipment

Cedar Sauna Headrest | RUVARO Canadian Red Cedar

Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed by RUVARO for heat that lasts.

Preview quality · Twitter/X C · 65/100

twitter:card — summary_large_image
twitter:title — Cedar Sauna Headrest | RUVARO
twitter:description — Canadian red cedar neck support for sauna, steam, and infrared. Curved slats, cool airflow, handcrafted by RUVARO.
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

CEDAR.SAUNA.EQUIPMENT

Cedar Sauna Headrest | RUVARO Canadian Red Cedar

Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed by RUVARO for heat that lasts.

Preview quality · Facebook D · 50/100

og:title — Cedar Sauna Headrest | RUVARO Canadian Red Cedar
og:description — Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed ...
og:image — Add og:image — preview card without an image looks broken
og:type — product
og:url — https://cedar.sauna.equipment/headrest/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Cedar Sauna Headrest | RUVARO Canadian Red Cedar

cedar.sauna.equipment

Preview quality · LinkedIn C · 65/100

og:title — Cedar Sauna Headrest | RUVARO Canadian Red Cedar
og:description — Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed ...
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

cedar.sauna.equipment

Cedar Sauna Headrest | RUVARO Canadian Red Cedar

Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed by RUVARO for heat that lasts.

Preview quality · Slack B · 80/100

og:title — Cedar Sauna Headrest | RUVARO Canadian Red Cedar
og:description — Handcrafted Canadian red cedar sauna headrest with ergonomic curve, open slats, and a cool aromatic finish. Designed ...
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 65/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Links

29 links checked, 27 healthy, 2 broken

PASS

29 links checked, 27 healthy, 2 broken

27 of 29 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

29 total 27 healthy 2 broken

Broken Links (2)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found

200 https://cedar.sauna.equipment/headrest/ <link>

200 https://fonts.googleapis.com/css2?family=Cormorant+Garamond:... <link>

200 https://www.amazon.com/RUVARO-Sauna-Headrest-Handcrafted-Acc... <a>

200 https://www.amazon.com/s?k=RUVARO+sauna+headrest <a>

200 https://www.amazon.com/s?k=RUVARO+sauna+pillow <a>

200 https://www.amazon.com/s?k=RUVARO+wooden+sauna+headrest <a>

200 https://www.amazon.com/s?k=RUVARO+sauna+neck+support <a>

200 https://ruvarowellness.com/about-us/ <a>

200 https://ruvarowellness.com/ <a>

200 https://sauna.equipment/hygrometer/ <a>

200 https://wooden.sauna.equipment/backrest/ <a>

200 https://aluminum.sauna.equipment/bucket/ <a>

200 https://sauna.equipment/bucket-and-ladle/ <a>

200 https://sauna.equipment/thermometer/ <a>

200 https://sauna.equipment/accessories/ <a>

200 https://sauna.equipment/backrest/ <a>

200 https://wooden.sauna.equipment/headrest/ <a>

200 https://sauna.equipment/thermometer-hygrometer/ <a>

200 https://black.sauna.equipment/bucket/ <a>

200 https://sauna.equipment/humidity-gauge/ <a>

200 https://sauna.equipment/water-bucket/ <a>

200 https://sauna.equipment/temperature-gauge/ <a>

200 https://sauna.equipment/neck-support/ <a>

200 https://sauna.equipment/pillow/ <a>

200 https://sauna.equipment/back-support/ <a>

200 https://wooden.sauna.equipment/bucket/ <a>

200 https://sauna.equipment/headrest/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph / Twitter Card Depth

1 OG/Twitter depth issue(s) detected

PASS

1 OG/Twitter depth issue(s) detected

2 Twitter Card field(s) differ from Open Graph counterparts

Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - title: twitter="Cedar Sauna Headrest | RUVARO", og="Cedar Sauna Headrest | RUVARO Canadian R..." - description: twitter="Canadian red cedar neck support for saun...", og="Handcrafted Canadian red cedar sauna hea..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.

Got: 2 field(s) differ

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Product

The "name" property is required for the Product schema type.

Missing recommended property "image" for Product

Adding "image" can improve how search engines display your content.

Missing recommended property "description" for Product

Adding "description" can improve how search engines display your content.

Missing recommended property "offers" for Product

Adding "offers" can improve how search engines display your content.

The "name" property is required for the Product schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "offers" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Product

2 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Product",
      "name": "RUVARO Cedar Sauna Headrest",
      "alternateName": [
        "cedar sauna headrest",
        "sauna pillow",
        "wooden sauna headrest",
        "sauna neck support"
      ],
      "brand": {
        "@type": "Brand",
        "name": "RUVARO"
      },
      "sku": "RC-003",
      "mpn": "RC-003",
      "description": "Handcrafted Canadian red cedar sauna headrest with a curved ergonomic profile, open slat airflow, and a smooth aromatic finish for traditional Finnish, infrared, and steam saunas.",
      "material": "Canadian red cedar",
      "color": "Natural cedar",
      "url": "https://cedar.sauna.equipment/headrest/",
      "manufacturer": {
        "@type": "Organization",
        "name": "RUVARO",
        "url": "https://ruvarowellness.com/"
      },
      "weight": {
        "@type": "QuantitativeValue",
        "value": "771",
        "unitCode": "GRM"
      },
      "depth": {
        "@type": "QuantitativeValue",
        "value": "38.4",
        "unitCode": "CMT"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "32",
        "unitCode": "CMT"
      },
      "height": {
        "@type": "QuantitativeValue",
        "value": "7.7",
        "unitCode": "CMT"
      },
      "offers": {
        "@type": "Offer",
        "url": "https://www.amazon.com/RUVARO-Sauna-Headrest-Handcrafted-Accessories/dp/B0F1W43G1V",
        "priceCurrency": "USD",
        "price": "64.99",
        "availability": "https://schema.org/InStock",
        "itemCondition": "https://schema.org/NewCondition"
      }
    },
    {
      "@type": "WebPage",
      "name": "Cedar Sauna Headrest",
      "url": "https://cedar.sauna.equipment/headrest/",
      "inLanguage": "en"
    },
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Sauna Equipment",
          "item": "https://sauna.equipment/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Cedar Sauna Headrest",
          "item": "https://cedar.sauna.equipment/headrest/"
        }
      ]
    }
  ]
}

A+

Rich Results Eligibility

1 JSON-LD block(s) declaring 3 schema type(s)

PASS

1 JSON-LD block(s) declaring 3 schema type(s)

3 rich-result schema type(s) declared

Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Product, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.

A+

Image Optimization

No images to analyze

PASS

No images to analyze

A+

Autoplay Media

No autoplay media on the page

PASS

No autoplay media on the page

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.