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https://scmp.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
25 images, 9 descriptive filenames
REVIEW
25 images, 9 descriptive filenames
Warning::
64% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
9 descriptive
16 hash-based
0 generic
25 total
FilenameQualityAltIssues
89120dba-3fd0-4ad1-b22c-6283832ea326_89fad403.jpghash✓1
257a41a4-1ffe-4341-aab4-4039882601e1_966b4187.jpghash✓1
b71f09d8-9e6c-4602-8f8a-763947623a16_5decd7e4.jpghash✓1
df1817d3-3999-43b1-b177-1a7b22fdec0e_1b29380f.jpghash✓1
b0c52eae-4dde-4543-b120-bf5f471516b4_4fc3da33.jpghash✓1
2adc7384-1403-441b-9cae-343bbae0375e_011343e8.jpghash✓1
831cab92-31c1-4458-9116-c031e3a3a73e_ddf7e847.jpghash✓1
9131c02b-f9b2-4f7e-88be-20b9f32dcd1d_82e6096a.jpghash✓1
c32aea8a-1eff-4c3a-be7c-1774ea807696_4c2a3cd4.jpghash✓1
76c528e5-c43e-4c84-9908-6bd361ffc2a3_9a36c26b.jpghash✓1
79a3335a-b640-4b74-aa0d-44ff605292f7_de46a195.jpghash✓1
563989b2-4e0f-4c5b-8882-75f8dc2e2059_6dfac9b5.jpghash✓1
13695d0d-9339-46b7-9c61-62b613fa02ec_d4c5391a.jpghash✓1
90194b5e-7384-48b0-bfdd-f51a3a8bc0f7_89e5e493.jpghash✓1
bb27e40f-b228-407d-a8ea-bbaa7d8d58d5_7454235b.jpghash✓1
76c528e5-c43e-4c84-9908-6bd361ffc2a3_9a36c26b.jpghash✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.scmp.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://scmp.com Canonical https://www.scmp.com/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 79 chars
PASS
Title: 79 chars
Info::
Page title is set
Got: Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post
Warning::
Title is 79 characters — will be truncated in search results
Title

"Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post"

79 characters Will truncate
Robots: Indexable (no restrictions)
A
Content Depth
1942 words, Very Difficult
PASS
1942 words, Very Difficult
Info::
Page has 1942 words — good depth for search engines
Info::
Text-to-HTML ratio is 0%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 23)
1942 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 23

Text-to-HTML Ratio

0% text 100% HTML

12 KB / 5493 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
25 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

WebSite Eligible

Sitelinks search box

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 3/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
NewsMediaOrganization json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required
ImageObject json-ld
0/0 required

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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