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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
69
GRADE
D
FIX
6
REVIEW
1
PASS
8
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
40
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.87 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

12.03 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.44 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.019

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.34 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

17.96 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
17
8 PASS 1 REVIEW 6 FIX
F
Page Weight Budget
Action
9.8 MB transferred, 143 requests
FIX
9.8 MB transferred, 143 requests
Critical::
Page weighs 14.4 MB (9.8 MB transferred)
Warning::
JavaScript is 1.5 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.5 MB
Warning::
143 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 2.1 g CO2 per page load
9.8 MB / 2.4 MB budget
9.8 MB transferred
143 requests
2.1 g CO2 per page load
Other 7.5 MiB 77%
JavaScript 1.5 MiB 15%
Images 403.6 KiB 4%
Other 160.6 KiB 2%
HTML 117.7 KiB 1%
Fonts 62.3 KiB 1%
CSS 54.9 KiB 1%
Other 25.1 KiB 0%
Other 6.0 KiB 0%
Other 157 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (9.8 MiB of 9.8 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
5682ms total JS execution
FIX
5682ms total JS execution
Warning::
https://cdn.searchenginejournal.com/wp-content/plu...: 1051ms CPU time
Warning::
Unattributable: 993ms CPU time
Warning::
https://www.searchenginejournal.com/: 727ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-M2H...: 505ms CPU time
Warning::
https://js.hs-analytics.net/analytics/177680220000...: 441ms CPU time
Warning::
Third-party scripts: 5682ms (100% of total)

Main Thread Breakdown

Script Evaluation 59% Other 17% Style & Layout 11% Script Parsing & Compilation 7%
ScriptTotalScriptingParse/CompileParty
https://cdn.searchenginejournal.com/wp-content/plugins/wp-sentry-integration/public/wp-sentry-browser.tracing.min.js?ver=17627701771051ms985ms8ms3rd
Unattributable993ms84ms0ms3rd
https://www.searchenginejournal.com/727ms107ms12ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-M2HM2DB505ms444ms43ms3rd
https://js.hs-analytics.net/analytics/1776802200000/45875037.js441ms291ms13ms3rd
https://www.googletagmanager.com/gtag/js?id=G-TJPZMKSHES&cx=c&gtm=4e64k0h2413ms368ms42ms3rd
https://btloader.com/tag?o=5132149699641344&upapi=true255ms167ms14ms3rd
https://www.googletagmanager.com/gtag/js?id=G-S08JX510ES&cx=c&gtm=4e64k0h2204ms170ms33ms3rd
https://www.googletagmanager.com/gtag/js?id=G-9YQD39V3L7&cx=c&gtm=4e64k0h2186ms141ms44ms3rd
https://www.googletagmanager.com/gtag/js?id=G-HQ27BEEX4K&cx=c&gtm=4e64k0h2176ms134ms41ms3rd

Showing top 10 of 16 scripts

F
JS Bundles
Action
34 scripts, 554 KB unused
FIX
34 scripts, 554 KB unused
Warning::
https://js.hsforms.net/forms/embed/v2.js: 74 KB unused (40%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-8FYB...: 72 KB unused (50%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-9YQD...: 70 KB unused (48%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-TJPZ...: 62 KB unused (37%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-HQ27...: 60 KB unused (41%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 554 KB
554 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://js.hsforms.net/forms/embed/v2.js193 KB74 KB (40%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-8FYBBBFMTF&cx=c&gtm=4e64k0h2144 KB72 KB (50%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-9YQD39V3L7&cx=c&gtm=4e64k0h2147 KB70 KB (48%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-TJPZMKSHES&cx=c&gtm=4e64k0h2168 KB62 KB (37%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-HQ27BEEX4K&cx=c&gtm=4e64k0h2147 KB60 KB (41%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-M2HM2DB169 KB57 KB (34%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-S08JX510ES&cx=c&gtm=4e64k0h2150 KB57 KB (38%)✓3rd
https://cmp.uniconsent.com/v2/main-v5.min.js?v=07070171 KB34 KB (48%)✓3rd
https://js.hs-analytics.net/analytics/1776802200000/45875037.js46 KB23 KB (50%)✓3rd
https://cmp.uniconsent.com/v2/vendors-v5.js?v=26030125 KB23 KB (94%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
143 resources · 9.8 MB · 554 KB savings available
FIX
143 resources · 9.8 MB · 554 KB savings available
Warning::
Page weight 8.8 MB over 1MB target
Got: 9.8 MB Expected: ≤ 1 MB
Info::
~554 KB of savings available
Warning::
142 third-party resources (100% of weight)
Info::
2 resources over 200KB
143 resources · 9.8 MiB · 142 third-party 8.8 MiB over 1MB target
Media 77% · 7.5 MiB
JavaScript 15% · 1.5 MiB
Image 4% · 431.0 KiB
Other 2% · 164.1 KiB
Document 1% · 118.1 KiB
Font 1% · 62.3 KiB
CSS 1% · 54.9 KiB

~553.8 KiB of savings available

Remove unused JavaScript: 553.8 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
20 images, 0 KB saveable
REVIEW
20 images, 0 KB saveable
Info::
All images are well-optimized
20 images 351 KB
0 oversized -0 KB
9 legacy format
0 missing dimensions CLS risk
A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
2 fonts (62 KB)
PASS
2 fonts (62 KB)
Info::
2 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

2

62 KB total

Render-blocking

0

of 2

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s FCP 3.9 s LCP 12.0 shttps://cdn.searchenginejournal.com/wp-content/themes/sej/fonts/inter.woff2inter.woff2 https://cdn.searchenginejournal.com/wp-content/themes/sej/fonts/inter.woff2 — 37.6 KiB — 166 ms — font-display: swaphttps://cdn.searchenginejournal.com/wp-content/themes/sej/fonts/dm-normal.woff2dm-normal.woff2 https://cdn.searchenginejournal.com/wp-content/themes/sej/fonts/dm-normal.woff2 — 24.7 KiB — 152 ms — font-display: swap
inter.woff2 woff2 swap
Size 38 KB
Load time 166 ms
Start 361 ms
Risk FOUT — text flashes from fallback to web font
dm-normal.woff2 woff2 swap
Size 25 KB
Load time 152 ms
Start 408 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
42 hints, 0 missing preconnects
PASS
42 hints, 0 missing preconnects
Info::
Page uses 42 resource hint(s)

Current Resource Hints

preconnect
6
preload
+26
36
dns-prefetch
—
prefetch
—

42 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Hetzner Online GmbH

Network Waterfall
143 requests over 6133ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s FCP 3.9 s LCP 12.0 shttps://searchenginejournal.com// https://searchenginejournal.com/ — 301 — 372 B — 141 ms — h2https://www.searchenginejournal.com/www.searchenginejournal.com/ https://www.searchenginejournal.com/ — 200 — 52.2 KiB — 105 ms — h2https://cmp.uniconsent.com/v2/7d36e67838/cmp.jscmp.uniconsent.com/v2/7d36e67838/cm... https://cmp.uniconsent.com/v2/7d36e67838/cmp.js — 200 — 1.1 KiB — 108 ms — h3https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-2x-63a425d990611-sej.webpcdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-2x-63a425d990611-sej.webp — 200 — 13.3 KiB — 54 ms — h2https://www.searchenginejournal.com/location.jsonwww.searchenginejournal.com/locatio... https://www.searchenginejournal.com/location.json — 200 — 159 B — 47 ms — h2https://pro.ip-api.com/json/?fields=country,message,countryCode,regionName,city&key=xlOm3oEhpCbHBx4pro.ip-api.com/json/?fields=country... https://pro.ip-api.com/json/?fields=country,message,countryCode,regionName,city&key=xlOm3oEhpCbHBx4 — 200 — 265 B — 162 ms — http/1.1https://cdn.searchenginejournal.com/wp-content/themes/sej/css/abstracts/variables.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/abstracts/variables.css?ver=1737751244 — 200 — 742 B — 48 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/vendor/reset.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/vendor/reset.css?ver=1737751244 — 200 — 1.6 KiB — 49 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/vendor/bootstrap-grid-v2.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/vendor/bootstrap-grid-v2.css?ver=1737751244 — 200 — 956 B — 48 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/typography.css?ver=1747740403cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/typography.css?ver=1747740403 — 200 — 2.2 KiB — 51 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/layout.css?ver=1770830486cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/layout.css?ver=1770830486 — 200 — 1.2 KiB — 49 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/navbar-desktop.css?ver=1773748213cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/navbar-desktop.css?ver=1773748213 — 200 — 4.0 KiB — 52 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/navbar-more.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/navbar-more.css?ver=1737751244 — 200 — 770 B — 51 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/hbs-form-base.css?ver=1752246000cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/hbs-form-base.css?ver=1752246000 — 200 — 2.8 KiB — 53 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/hbs-form-custom.css?ver=1771319801cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/hbs-form-custom.css?ver=1771319801 — 200 — 2.1 KiB — 52 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/sidebar.css?ver=1766585679cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/sidebar.css?ver=1766585679 — 200 — 1.1 KiB — 54 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/home-featured.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/home-featured.css?ver=1737751244 — 200 — 891 B — 54 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-tabs.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-tabs.css?ver=1737751244 — 200 — 767 B — 55 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop.css?ver=1737751244 — 200 — 1.0 KiB — 55 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/sidebar-home.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/sidebar-home.css?ver=1737751244 — 200 — 384 B — 56 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-webinar.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-webinar.css?ver=1737751244 — 200 — 684 B — 57 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-extra-category.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-extra-category.css?ver=1737751244 — 200 — 521 B — 57 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/home-book.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/home-book.css?ver=1737751244 — 200 — 637 B — 58 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-extra-post.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-extra-post.css?ver=1737751244 — 200 — 554 B — 59 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-podcast.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/loop-podcast.css?ver=1737751244 — 200 — 1018 B — 59 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/pages/home.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/pages/home.css?ver=1737751244 — 200 — 342 B — 62 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/footer.css?ver=1773137101cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/footer.css?ver=1773137101 — 200 — 1.2 KiB — 60 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/abstracts/global-non-critical.css?ver=1737751244cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/abstracts/global-non-critical.css?ver=1737751244 — 200 — 963 B — 63 ms — h2https://cdn.searchenginejournal.com/wp-content/uploads/ws-form/css/public/public.layout.min.css?ver=1774947774cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/uploads/ws-form/css/public/public.layout.min.css?ver=1774947774 — 200 — 1.5 KiB — 62 ms — h2https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/wfs-form-skin.css?ver=1739181802cdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/themes/sej/css/components/wfs-form-skin.css?ver=1739181802 — 200 — 10.8 KiB — 68 ms — h2
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s FCP 3.9 s LCP 12.0 shttps://searchenginejournal.com// https://searchenginejournal.com/ — 301 — 372 B — 141 ms — h2https://www.searchenginejournal.com/www.searchenginejournal.com/ https://www.searchenginejournal.com/ — 200 — 52.2 KiB — 105 ms — h2https://cmp.uniconsent.com/v2/7d36e67838/cmp.jscmp.uniconsent.com/v2/7d36e67838/cm... https://cmp.uniconsent.com/v2/7d36e67838/cmp.js — 200 — 1.1 KiB — 108 ms — h3https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-2x-63a425d990611-sej.webpcdn.searchenginejournal.com/wp-cont... https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-2x-63a425d990611-sej.webp — 200 — 13.3 KiB — 54 ms — h2https://www.searchenginejournal.com/location.jsonwww.searchenginejournal.com/locatio... https://www.searchenginejournal.com/location.json — 200 — 159 B — 47 ms — 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https://region1.google-analytics.com/g/collect?v=2&tid=G-HQ27BEEX4K&gtm=45je64k0h2v9103445471z8836266955za20gzb836266955zd836266955&_p=1776802222813&gcs=G101&gcd=13q3tPq2q5l1&npa=1&dma_cps=-&dma=1&tcfd=1145r&are=1&cid=2044972900.1776802226&frm=0&pscdl=denied&rcb=12&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&_s=1&tag_exp=0~115616985~115938466~115938469~117266401~117884344&dl=%2Ftkk_in_feed_mobile_300x250_https%3A%2F%2Fwww.searchenginejournal.com%2Fwebinar-lp-300-successful-webinars-350k-leads-sejs-strategy-revealed%2F--itm_source%3Dwebsite%26itm_medium%3Dtakeover-300-250%26itm_campaign%3Dwebinar-sej-042326&dt=2026%20webinar-sej%3A%20april%2020%20-%20april%2027&sid=1776802227&sct=1&seg=0&_tu=CA&en=page_view&_fv=1&_ss=1&ep.takeover_advertiser=SEJ&ep.takeover_name=2026%20WEBINAR-SEJ%3A%20APRIL%2020%20-%20APRIL%2027&ep.takeover_topic=SEO&ep.page_category_ad_displayed=HOME&ep.takeover_placement=in_feed_mobile_300x250&ep.event_t_path_name=%2F&ep.virtualpagtitle_parent=2026%20WEBINAR-SEJ%3A%20APRIL%2020%20-%20APRIL%2027&ep.takeover_campaign_type=webinar&ep.takeover_campaign_hostname=www.searchenginejournal.com&tfd=5471 — 204 — 48 B — 25 ms — h2https://track.hubspot.com/__ptbe.gif?n=pe45875037_internal_takeover_impressions&_takeover_advertiser=sej&_takeover_campaign_name=2026+webinar-sej%3A+april+20+-+april+27&_takeover_topic=seo&_takeover_displayed_page_category=home&_takeover_placement=&_takeover_campaign_type=webinar&_takeover_campaign_hostname=www.searchenginejournal.com&_takeover_page_path_slug=%2F&sd=412x823&cd=24-bit&cs=UTF-8&ln=en-us&bfp=683dd27c32696f16ae9d34e26d0bbf7f&v=1.1&a=45875037&rcu=https%3A%2F%2Fwww.searchenginejournal.com%2F&pu=https%3A%2F%2Fwww.searchenginejournal.com%2F&t=Search+Engine+Journal+-+SEO%2C+Search+Marketing+News+and+Tutorials&cts=1776802227568&vi=d508334bbe7a9c11e6e53050a72bf43e&nc=true&u=145590635.d508334bbe7a9c11e6e53050a72bf43e.1776802222403.1776802222403.1776802222403.1&b=145590635.1.1776802222403&cc=15track.hubspot.com/__ptbe.gif?n=pe45... https://track.hubspot.com/__ptbe.gif?n=pe45875037_internal_takeover_impressions&_takeover_advertiser=sej&_takeover_campaign_name=2026+webinar-sej%3A+april+20+-+april+27&_takeover_topic=seo&_takeover_displayed_page_category=home&_takeover_placement=&_takeover_campaign_type=webinar&_takeover_campaign_hostname=www.searchenginejournal.com&_takeover_page_path_slug=%2F&sd=412x823&cd=24-bit&cs=UTF-8&ln=en-us&bfp=683dd27c32696f16ae9d34e26d0bbf7f&v=1.1&a=45875037&rcu=https%3A%2F%2Fwww.searchenginejournal.com%2F&pu=https%3A%2F%2Fwww.searchenginejournal.com%2F&t=Search+Engine+Journal+-+SEO%2C+Search+Marketing+News+and+Tutorials&cts=1776802227568&vi=d508334bbe7a9c11e6e53050a72bf43e&nc=true&u=145590635.d508334bbe7a9c11e6e53050a72bf43e.1776802222403.1776802222403.1776802222403.1&b=145590635.1.1776802222403&cc=15 — 200 — 772 B — 173 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 5682ms · 1436KB · £29/mo
cdn.searchenginejournal.com
Other
Costly
Execution 1051ms
Transfer 45 KB
Unused 49%
Monthly Cost £5/mo
Unattributable
Other
Costly
Execution 993ms
Transfer 0 KB
Monthly Cost £5/mo
www.searchenginejournal.com
Other
Costly
Execution 727ms
Transfer 52 KB
Monthly Cost £4/mo
Google Tag Manager
Tag Manager
Costly
Execution 505ms
Transfer 169 KB
Unused 34%
Monthly Cost £3/mo
HubSpot Analytics
Analytics
Costly
Execution 441ms
Transfer 46 KB
Unused 50%
Monthly Cost £2/mo
Google Tag Manager
Tag Manager
Costly
Execution 413ms
Transfer 168 KB
Unused 37%
Monthly Cost £2/mo
btloader.com
Other
Costly
Execution 255ms
Transfer 29 KB
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Costly
Execution 204ms
Transfer 150 KB
Unused 38%
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 186ms
Transfer 147 KB
Unused 48%
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 176ms
Transfer 147 KB
Unused 41%
Monthly Cost £1/mo
js.hsforms.net
Other
Optional
Execution 157ms
Transfer 193 KB
Unused 40%
Monthly Cost £1/mo
www.searchenginejournal.com
Other
Optional
Execution 153ms
Transfer 21 KB
Monthly Cost £1/mo
Google Tag Manager
Tag Manager
Optional
Execution 151ms
Transfer 144 KB
Unused 50%
Monthly Cost £1/mo
cmp.uniconsent.com
Other
Optional
Execution 131ms
Transfer 71 KB
Unused 48%
Monthly Cost £1/mo
cmp.uniconsent.com
Other
Optional
Execution 73ms
Transfer 25 KB
Unused 94%
Monthly Cost £0/mo
js.hubspot.com
Other
Optional
Execution 66ms
Transfer 28 KB
Monthly Cost £0/mo

These scripts may cost more than they're worth

  • cdn.searchenginejournal.com adds 1051ms and costs ~£5/month
  • Unattributable adds 993ms and costs ~£5/month
  • www.searchenginejournal.com adds 727ms and costs ~£4/month
  • Google Tag Manager adds 505ms and costs ~£3/month
  • HubSpot Analytics adds 441ms and costs ~£2/month
  • Google Tag Manager adds 413ms and costs ~£2/month
  • btloader.com adds 255ms and costs ~£1/month
  • Google Tag Manager adds 204ms and costs ~£1/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

cdn.searchenginejournal.com takes 1051ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 993ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.searchenginejournal.com takes 727ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 505ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

HubSpot Analytics takes 441ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

50% of HubSpot Analytics's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

Google Tag Manager takes 413ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

btloader.com takes 255ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 204ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

94% of cmp.uniconsent.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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