Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FHeading HierarchyAction108 headings, 4 skip(s)FIX
- H2 Is your organic traffic disappearing?
- H2 Featured article
- H2 Rand Fishkin: Zero-click search began long before AI
- H2 Latest news
- H3 Microsoft launches AI Max and new ad tools for the “agentic web” era
- H3 Why IBM says every brand now needs a GEO playbook
- H3 Google adds Read more links best practices
- H3 groas introduces a fully autonomous approach to Google Ads management
- H2 Latest news and insightsDelivered to your inbox
- H2 Recent articles
- H3 Google adds AI-qualified call leads to improve measurement
- H3 The funnel flip: Why AI forces a bottom-up acquisition strategy
- H3 Google rolls out new AI safety features in Ads Advisor
- H3 How to build a YouTube analytics report in Data Studio
- H3 SEO reporting outgrew Data Studio — here’s what comes next
- H3 How to measure Demand Gen creative impact with asset uplift tests
- H2 Trending articles
- H3 March 2026 Google core update more volatile than December — here’s what changed
- H3 Claude Skills for PPC: How to turn one-off prompts into scalable systems
- H3 Google to retire Dynamic Search Ads in favor of AI Max
- H3 Google is bringing back a familiar name: Data Studio
- H3 Google Search to penalize back button hijacking schemes
- H3 Google Ads advertisers report wave of unexplained ad disapprovals
- H2 Find your site’s SEO issues in 30 seconds
- H2 Free tools that solve real search marketing challenges.
- H3 Trending Now
- H3 SEO Checker
- H3 Website Traffic Checker
- H3 Keyword Research
- H3 Keyword Research Tool
- H3 Keyword Difficulty Checker
- H3 Competitive Research
- H3 Competitor Analysis Tool
- H3 SERP Checker
- H3 Keyword Strategy
- H3 Keyword Rank Checker
- H3 Keyword Generator
- H3 Link Authority
- H3 Backlink Checker
- H3 Website Authority Tool
- H3 Link Building in the Age of AI Search: How To Build Links That Establish Legitimacy
- H3 1 Year → 1,000 Links: How Digital PR Builds Authority for SEO and AI Search
- H3 How LLMs Choose Sources & Answer Elements
- H3 Email Marketing Platforms: A Marketer’s Guide
- H3 Identity Resolution Platforms: A Marketer’s Guide
- H3 Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
- H3 2026 Direct Mail Marketing Benchmark Report
- H3 Global Engagement Index Report
- H3 The Borderless Blueprint: How to scale measurement in a fragmented world
- H2 Upcoming events
- H3 SMX Master Classes
- H3 SMX Advanced
- H3 SMX Munich
- H4 Videos
- H5 Video
- H3 5 semantic SEO wins you can ship this week
- H5 Video skipped
- H4 From SEO to AEO: HubSpot’s new growth playbook
- H5 Video
- H4 Keyword research made easy: Getting started with Google Ads Keyword Planner
- H5 Video
- H4 ChatGPT for SEO: 10 Proven strategies to boost rankings & save time
- H5 Video
- H4 Why your SEO traffic Is dropping (and 5 ways to fix it)
- H2 Complete guides for every stage of your search marketing career.
- H3 Google Discover and the content discovery revolution transforming digital marketing
- H3 Lead generation: The evolution from spray-and-pray to precision targeting
- H3 Hashtags explained: What they are and how to use them
- H3 How AI is impacting local search and what tools to use to get ahead
- H3 10 advanced ecommerce SEO tips that boost rankings and revenue
- H3 How to QA AI-generated content: A complete workflow
- H3 BOFU keywords: The search terms that drive marketing success and profit
- H3 Organic search vs paid search: Which should you choose?
- H3 Retargeting: How brands stay top of mind after you bounce
- H3 Your guide to easy affiliate marketing for beginners
- H3 PPC tracking for beginners: how to track clicks & conversions
- H3 What is PPC – Pay-Per-Click marketing?
- H3 Query fan-out tools and software to optimize content and track results
- H3 Query fan-out optimization guide: How to rank in AI searches
- H3 Query fan-out in AI search: What is it and how does it work?
- H3 AI Overviews tools and software for optimizing and tracking results
- H3 AI Overviews optimization guide: How to rank in generated results
- H3 Google AI Overviews: What are they and how are they triggered?
- H3 SEO gap analysis: How to find content and keyword gaps
- H3 Entity-first SEO: How to align content with Google’s Knowledge Graph
- H3 Semantic depth in SEO: Go beyond keywords to rank higher
- H3 AI-generated content: Benefits, risks & SEO best practices
- H3 Thought leadership content: Build authority & trust
- H3 An SEO guide to understanding E-E-A-T
- H3 Why we’re experts
- H2 The industry’s most trusted source
- H2 90+
- H4 Industry Contributors skipped
- H2 50K+
- H4 Expert Insights skipped
- H2 1.5M
- H4 Monthly Audience skipped
- H2 The industry’s trusted source for essential news and analysis.
- H2 Top PPC articles
- H3 Google Ads adds cross-campaign testing with new Mix Experiments beta
- H3 Google simplifies Analytics and Ads consent rules
- H3 Google Ads tests direct Google Tag Manager integration for conversion setup
- H2 Top SEO articles
- H3 Agentic engine optimization: Google AI director outlines new content playbook
- H3 Why bottom-of-funnel content is winning in AI search
- H3 Why log file analysis matters for AI crawlers and search visibility
- H3 Connect with our community
- H2 Join 850,000+ search marketers in the trenches
Every page should have one H1 that describes the page content.
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Learn more ▾ ▴
The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.
Source: WCAG 2.4.6 / Google Search Central
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
F404 Error PageActionHTTP 403, custom pageFIX
FFavicon & BrandingAction2 icon(s) detectedFIX
DWeb ManifestActionNot foundFIX
No web manifest found.
DPrint StylesheetActionNo print stylesFIX
BAlt Text Quality4 of 93 images have issuesREVIEW
| Issue | Count |
|---|---|
| filename | 2 image(s) |
| generic | 2 image(s) |
| too long | 1 image(s) |
CLink & Button QualityAction2 issue(s) across 328 links and 21 buttonsREVIEW
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| /webinars | See All Webinars | new tab | Add '(opens in new tab)' to text |
| /intelligence-reports | See All Reports | new tab | Add '(opens in new tab)' to text |
| /white-papers | See All White Papers | new tab | Add '(opens in new tab)' to text |
| https://searchengineland.com/smx/advance… | Register Now | new tab | Add '(opens in new tab)' to text |
| https://smxmuenchen.de/en/?utm_source=SE… | Register Now | new tab | Add '(opens in new tab)' to text |
| /smx | See All Events | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/watch?v=PjnD47CX… | 5 semantic SEO wins you can sh… | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/watch?v=j7Pvh7fa… | Keyword research made easy: Ge… | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/watch?v=2sW2k4j_… | ChatGPT for SEO: 10 Proven str… | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/watch?v=IdX06zfc… | Why your SEO traffic Is droppi… | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/user/SearchEngin… | View all videos | new tab | Add '(opens in new tab)' to text |
| https://searchengineland.com/smx | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://martech.org/conference/ | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://thirddoormedia.com/generative-ai… | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://thirddoormedia.com/?utm_source=s… | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://www.facebook.com/searchenginelan… | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://twitter.com/sengineland | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/search-… | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://searchengineland.com/newsletters | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://searchengineland.com/feed | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://www.youtube.com/user/SearchEngin… | opens in a new tab | new tab | Add '(opens in new tab)' to text |
| https://www.google.com/preferences/sourc… | Preferred Source: Search Engin… | new tab | Add '(opens in new tab)' to text |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
Add '(opens in new tab)' to link text or aria-label.
/webinars; /intelligence-reports; /white-papers; https://searchengineland.com/smx/advanced; https://smxmuenchen.de/en/?utm_source=SEL&utm_medium=listing&utm_campaign=SMX…; /smx; https://www.youtube.com/watch?v=PjnD47CXXPM; https://www.youtube.com/watch?v=j7Pvh7faWYA; https://www.youtube.com/watch?v=2sW2k4j_BBs; https://www.youtube.com/watch?v=IdX06zfcTWQ (+12 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
Icon-only buttons need an aria-label so screen readers can announce them.
button.CloseButton__ButtonElement-sc-79mh24-0 (#163 on page); button#lomita-FieldsElementButton--iZBWOBnE6Ig8wLRFaTja
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Source: WCAG 2.1 SC 4.1.2
BDark Mode SupportDark mode detectedREVIEW
Detection limited to meta tags and inline styles.
ALandmark Structure4 landmarksPASS
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
A+Form AccessibilityAll 14 controls labeledPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #inputField | text | Input | aria-label |
| #sli_search_mobile | text | Search the Search Engine Land site | aria-label |
| #mobile_search_all | radio | All | for/id |
| #mobile_search_webinars | radio | Webinars | for/id |
| #mobile_search_whitepapers | radio | White Papers | for/id |
| #mobile_search_researchreports | radio | Intelligence Reports | for/id |
| #sli_search_nav | text | Nav search | aria-label |
| #search_all | radio | All | for/id |
| #search_webinars | radio | Webinars | for/id |
| #search_whitepapers | radio | White Papers | for/id |
| #search_researchreports | radio | Intelligence Reports | for/id |
| * | for/id | ||
| #tdm-keyword | text | Enter website URL | for/id |
| * | for/id |
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h2 Is your organic traf… | 4.98:1 | 3.0:1 | #17093C | #FF3008 | Pass |
| h2 Featured article | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Latest news | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Delivered to your in… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Recent articles | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Trending articles | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Find your site’s S… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 that solve real sear… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Upcoming events | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 for every stage of y… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 The industry’s mos… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 90+ | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 50K+ | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 1.5M | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 The industry’s tru… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Top PPC articles | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Top SEO articles | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h2 Join 850,000+ search… | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 Trending Now | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
| h3 SEO Checker | 21.00:1 | 3.0:1 | #000000 | #FFFFFF | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
ALighthouse Accessibility AuditsScore 92/100 — 4 failing, 28 passedPASS
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
SEO div.wp-block-group__inner-container > div.wp-block-group > div.wp-block-group__inner-container > a.tdm-main-category |
PPC div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group__inner-container > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
GOOGLE div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
Check My Site div.wp-block-group > div.wp-block-group__inner-container > form#tool-form > button.wp-block-button__link |
Free tools div.wp-block-columns > div.wp-block-column > h2#h-free-tools-that-solve-real-search-marketing-challenges > strong |
REPORTS div.wp-block-group__inner-container > ul#tdm-resources-tabs > li.nav-item > button.nav-link |
WHITE PAPERS div.wp-block-group__inner-container > ul#tdm-resources-tabs > li.nav-item > button.nav-link |
Save My Spot div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn |
Save My Spot div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn |
Save My Spot div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.btn |
Register Now div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link |
Register Now div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link |
Register Now div.wp-block-column > div.wp-block-buttons > div.wp-block-button > a.wp-block-button__link |
PPC div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link |
AI SEO div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link |
CONTENT MARKETING div.wp-block-group__inner-container > ul#tdm-guides-tabs > li.nav-item > button.nav-link |
90+ div.wp-block-column > div.wp-block-columns > div.wp-block-column > h2#h-90 |
50K+ div.wp-block-column > div.wp-block-columns > div.wp-block-column > h2#h-50k |
1.5M div.wp-block-column > div.wp-block-columns > div.wp-block-column > h2#h-1-5m |
Sign Me Up! form#mktoForm_16297 > div.mktoButtonRow > span.mktoButtonWrap > button.mktoButton |
PPC div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
PPC div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.wp-block-group > div.wp-block-columns > div.wp-block-column > a.tdm-main-category |
SEO div.col > ul.list-unstyled > li > a |
PPC div.col > ul.list-unstyled > li > a |
Platforms div.col > ul.list-unstyled > li > a |
All topics div.col > ul.list-unstyled > li > a |
Search Marketing Expo - SMX div.col > ul.list-unstyled > li > a |
MarTech div.col > ul.list-unstyled > li > a |
Semrush coupon div.col > ul.list-unstyled > li > a |
Semrush offer div.col > ul.list-unstyled > li > a |
About us div.col > ul.list-unstyled > li > a |
Contact div.col > ul.list-unstyled > li > a |
Privacy div.col > ul.list-unstyled > li > a |
Terms div.col > ul.list-unstyled > li > a |
AI policy div.col > ul.list-unstyled > li > a |
Marketing opportunities div.col > ul.list-unstyled > li > a |
Staff div.col > ul.list-unstyled > li > a |
Login div.col > ul.list-unstyled > li > a |
Facebook div.col > ul.list-unstyled > li > a |
X (formerly Twitter) div.col > ul.list-unstyled > li > a |
LinkedIn div.col > ul.list-unstyled > li > a |
Newsletters div.col > ul.list-unstyled > li > a |
RSS div.col > ul.list-unstyled > li > a |
YouTube div.col > ul.list-unstyled > li > a |
© 2026 Search Engine Land is a Trademark of Semrush Inc. footer.site-footer > div.container > div.copyright > p.small |
Third Door Media operates business-to-business media properties and produces ev… footer.site-footer > div.container > div.copyright > p.small |
These are opportunities to improve the legibility of your content.
Navigation
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
INDUSTRY CONTRIBUTORS div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-industry-contributors |
EXPERT INSIGHTS div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-expert-insights |
MONTHLY AUDIENCE div.wp-block-column > div.wp-block-columns > div.wp-block-column > h4#h-monthly-audience |
These are opportunities to improve keyboard navigation in your application.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Anu Adegbola div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
Anu Adegbola div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
Anu Adegbola div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
Danny Goodwin div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
Kristina Frunze div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
Lauren Busby div.wp-block-columns > div.wp-block-column > div.wp-block-group > a |
These items highlight common accessibility best practices.
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Search Marketing Expo - SMX div.col > ul.list-unstyled > li > a |
MarTech div.col > ul.list-unstyled > li > a |
AI policy div.col > ul.list-unstyled > li > a |
Marketing opportunities div.col > ul.list-unstyled > li > a |
Facebook div.col > ul.list-unstyled > li > a |
X (formerly Twitter) div.col > ul.list-unstyled > li > a |
LinkedIn div.col > ul.list-unstyled > li > a |
Newsletters div.col > ul.list-unstyled > li > a |
RSS div.col > ul.list-unstyled > li > a |
YouTube div.col > ul.list-unstyled > li > a |