Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FLink & Button QualityAction7 issue(s) across 65 links and 0 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| /?r=0 | (empty) | empty | Add link text or aria-label |
| https://login.seedtag.com/authenticate?r… | Publisher Access | new tab | Add '(opens in new tab)' to text |
| /liz | Meet LizSeedtag's proprietary … | img no alt | Add alt attribute to the image |
| https://www.thepubwaypodcast.com/ | PubWay Podcast | new tab | Add '(opens in new tab)' to text |
| https://www.adtechheroespodcast.com/ | AdTech Heroes Podcast | new tab | Add '(opens in new tab)' to text |
| https://info.seedtag.com/neuro-contextua… | Research Insights | new tab | Add '(opens in new tab)' to text |
| /ctv | CTVConnect with your audience … | img no alt | Add alt attribute to the image |
| /display | DisplayThe smartest way to run… | img no alt | Add alt attribute to the image |
| /olv | OLVVideo that connects through… | img no alt | Add alt attribute to the image |
| https://jobs.seedtag.com/ | Careers | new tab | Add '(opens in new tab)' to text |
| https://press.seedtag.com/ | Press Room | new tab | Add '(opens in new tab)' to text |
| https://adtechheroespodcast.com | AdTech Heroes | new tab | Add '(opens in new tab)' to text |
| https://thepubwaypodcast.com | The Pub Way Podcast | new tab | Add '(opens in new tab)' to text |
| https://www.linkedin.com/company/seedtag… | (empty) | empty | Add link text or aria-label |
| https://www.instagram.com/seedtagram | (empty) | empty | Add link text or aria-label |
| https://www.tiktok.com/@seedtag | (empty) | empty | Add link text or aria-label |
| https://consent.youtube.com/m?continue=h… | (empty) | empty | Add link text or aria-label |
| https://login.seedtag.com/authenticate?r… | Publisher Access | new tab | Add '(opens in new tab)' to text |
| https://platform.beachfront.io/ | CTV Client Login | new tab | Add '(opens in new tab)' to text |
| https://www.seedtag.com/world-cup-2026?u… | Learn More | generic text | Replace with descriptive text |
Before: Learn More Suggested: World Cup 2026?Utm Campaign=World Cup 26 Launch&Utm Source=Website Banner&Utm Content=Pop Up | |||
| # | (empty) | empty | Add link text or aria-label |
Links without text are announced as raw URLs by screen readers.
/?r=0; https://www.linkedin.com/company/seedtag/; https://www.instagram.com/seedtagram; https://www.tiktok.com/@seedtag; https://consent.youtube.com/m?continue=https%3A%2F%2Fwww.youtube.com%2Fchanne…; #
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Generic link text like 'click here' doesn't describe the destination.
https://www.seedtag.com/world-cup-2026?utm_campaign=world-cup-26-launch&utm_s… ("Learn More")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a[href="/liz"]; a[href="/ctv"]; a[href="/display"]; a[href="/olv"]
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://login.seedtag.com/authenticate?redirect_url=https://publishers.seedta…; https://www.thepubwaypodcast.com/; https://www.adtechheroespodcast.com/; https://info.seedtag.com/neuro-contextual-research?utm_campaign=28336405-neur…; https://jobs.seedtag.com/; https://press.seedtag.com/; https://adtechheroespodcast.com; https://thepubwaypodcast.com; https://login.seedtag.com/authenticate?redirect_url=https://publishers.seedta…; https://platform.beachfront.io/
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
FFavicon & BrandingAction2 icon(s) detectedFIX
FWeb ManifestActionValid manifestFIX
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BLandmark Structure8 landmarksREVIEW
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
BHeading Hierarchy15 headings, 2 skip(s)REVIEW
- H3 Meet Liz
- H3 3.5x
- H1 Where Context Becomes Intelligence
- H2 A more human, effective and sustainable era of advertising.
- H2 Hey, I’m Liz
- H3 I’m the proprietary AI at the heart of Seedtag’s Contextual OS
- H4 I discover
- H4 how they’ll feelwhat they consumewhy they readwhat they’ll dowhat they’ll likewhat they’ll behow they’ll interact
- H2 How to work with us
- H4 CTV skipped
- H4 Display
- H4 OLV
- H2 Our solutions
- H4 Ready to elevate your campaigns with Neuro-Contextual advertising? skipped
- H2 The World Cup Intelligence Arena
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
B404 Error PageHTTP 404, custom pageREVIEW
BLighthouse Accessibility AuditsScore 85/100 — 4 failing, 19 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
ARIA
Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
I understand context at a human level, the way
people think, feel, and decide, … div.margin-liz > div.max-width-small > div.max-width-small > p.text-size-medium |
I help brands reach and connect with their
audiences across the entire funnel.
… div.max-width-small > div.margin-bottom > div.max-width-xsmall > p.text-size-medium |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
more div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
human, div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
effective div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
and div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
sustainable div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
era div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
of div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
advertising. div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div |
I discover div.max-width-xsmall > div.discover_wrapper > div > h4.heading-style-h4 |
why they read div.rotating-line > span.rotating-text__highlight > span.rotating-text__inner > span.rotating-text__word |
what they’ll do div.rotating-line > span.rotating-text__highlight > span.rotating-text__inner > span.rotating-text__word |
across every channel div.max-width-xsmall > div.discover_wrapper > div.discover_assets-wrapper > div.text-size-medium |
Meet Liz div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
About Us div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Careers div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div |
Contact div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
Newsletter div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Advertisers div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
Publishers div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
CTV div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
OLV div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
Display div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
Research & Measurement div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
LAB div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link |
Seedtag Blog div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Success Stories div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Industry Insights div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Seedtag Academy div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link |
Press Room div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div |
AdTech Heroes div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div |
The Pub Way Podcast div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div |
Brand safety policy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link |
Legal notice div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link |
Cookies policy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link |
Privacy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link |
Whistleblowing Channel div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link |
These are opportunities to improve the legibility of your content.
Navigation
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Ready to elevate your campaigns with Neuro-Contextual advertising? div.w-layout-grid > div#w-node-_545d4179-0ad4-a0cb-0e03-d9e4b496ac64-b496ac5b > div.margin-bottom > h4.heading-style-h4 |
These are opportunities to improve keyboard navigation in your application.
Names and labels
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.page-wrapper > div.navbar18_component > div.navbar18_container > a.navbar18_logo-link div.page-wrapper > div.navbar18_component > div.navbar18_container > a.navbar18_logo-link |
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link |
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link |
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link |
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link |
body > div.modal1_component > div.modal1_content-wrapper > a.modal1_close-button body > div.modal1_component > div.modal1_content-wrapper > a.modal1_close-button |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
A+Alt Text QualityAll 68 images OKPASS
A+Form AccessibilityNo form controlsPASS
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Where Context | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h1 Becomes Intelligence | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h2 How to work with us | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h2 Our solutions | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h2 The World Cup Intell… | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h3 Meet Liz | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| h3 3.5x | 14.88:1 | 3.0:1 | #000000 | #D9D9D9 | Pass |
| title Seedtag | Where Cont… | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| div English | 14.73:1 | 4.5:1 | #000000 | #D8D8D8 | Pass |
| a English | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a Spanish | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a Portuguese | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a French | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a German | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a Italian | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| div Publisher Access | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| a Contact Us | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| div Technology | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| div Seedtag's proprietar… | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
| div Meet Liz | 14.88:1 | 4.5:1 | #000000 | #D9D9D9 | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.