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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
52
GRADE
F
FIX
6
REVIEW
4
PASS
3
INFO
0
Checks
13
3 PASS 4 REVIEW 6 FIX
F
Favicon & Branding
Action
2 icon(s) detected
FIX
2 icon(s) detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
HTML icon links detected
Info::
Apple touch icon present
favicon.ico Missing
PNG Icons Present
Apple Touch Present
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Missing
F
Web Manifest
Action
Valid manifest
FIX
Valid manifest
Warning::
No name or short_name
Add a name field to identify the app.
Warning::
No 192x192 icon
A 192px icon is required for PWA installation.
PWA Install Criteria Not Installable
Name 192×192 icon 512×512 icon Start URL Display Mode
D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
2 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 2 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
8 landmarks
REVIEW
8 landmarks
Info::
<main> landmark present
Info::
2 <nav> landmark(s) found
Warning::
1 of 2 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN CONTENTINFO footer

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

B
Heading Hierarchy
15 headings, 2 skip(s)
REVIEW
15 headings, 2 skip(s)
Info::
Single H1 present
Warning::
Heading level skipped: H2 → H4 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
Heading level skipped: H2 → H4 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
  • H3 Meet Liz
  • H3 3.5x
  • H1 Where Context Becomes Intelligence
  • H2 A more human, effective and sustainable era of advertising.
  • H2 Hey, I’m Liz
  • H3 I’m the proprietary AI at the heart of Seedtag’s Contextual OS
  • H4 I discover
  • H4 how they’ll feelwhat they consumewhy they readwhat they’ll dowhat they’ll likewhat they’ll behow they’ll interact
  • H2 How to work with us
  • H4 CTV skipped
  • H4 Display
  • H4 OLV
  • H2 Our solutions
  • H4 Ready to elevate your campaigns with Neuro-Contextual advertising? skipped
  • H2 The World Cup Intelligence Arena

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

B
404 Error Page
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title Not Found Custom Styling Navigation Homepage Link Search Form
B
Lighthouse Accessibility Audits
Score 85/100 — 4 failing, 19 passed
REVIEW
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
I understand context at a human level, the way people think, feel, and decide, … div.margin-liz > div.max-width-small > div.max-width-small > p.text-size-medium
I help brands reach and connect with their audiences across the entire funnel. … div.max-width-small > div.margin-bottom > div.max-width-xsmall > p.text-size-medium

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
more div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
human, div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
effective div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
and div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
sustainable div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
era div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
of div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
advertising. div.margin-bottom > div.max-width-large > h2.heading-style-h1 > div
I discover div.max-width-xsmall > div.discover_wrapper > div > h4.heading-style-h4
why they read div.rotating-line > span.rotating-text__highlight > span.rotating-text__inner > span.rotating-text__word
what they’ll do div.rotating-line > span.rotating-text__highlight > span.rotating-text__inner > span.rotating-text__word
across every channel div.max-width-xsmall > div.discover_wrapper > div.discover_assets-wrapper > div.text-size-medium
Meet Liz div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link
About Us div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Careers div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div
Contact div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > a.footer15_link
Newsletter div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968a6-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Advertisers div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
Publishers div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
CTV div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
OLV div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
Display div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
Research & Measurement div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
LAB div.w-layout-grid > div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968b9-bd69689c > div.footer15_link-list-wrap > a.footer15_link
Seedtag Blog div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Success Stories div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Industry Insights div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Seedtag Academy div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > div.tooltip1_component > a.footer15_link
Press Room div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div
AdTech Heroes div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div
The Pub Way Podcast div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968dc-bd69689c > div.footer15_link-list-wrap > a.footer15_link > div
Brand safety policy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link
Legal notice div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link
Cookies policy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link
Privacy div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link
Whistleblowing Channel div.padding-top > div.footer15_bottom-wrapper > div.w-layout-grid > a.footer15_legal-link

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Ready to elevate your campaigns with Neuro-Contextual advertising? div.w-layout-grid > div#w-node-_545d4179-0ad4-a0cb-0e03-d9e4b496ac64-b496ac5b > div.margin-bottom > h4.heading-style-h4

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.page-wrapper > div.navbar18_component > div.navbar18_container > a.navbar18_logo-link div.page-wrapper > div.navbar18_component > div.navbar18_container > a.navbar18_logo-link
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link
div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link div#w-node-d0ca3297-d200-3c1e-6e15-aaaabd6968ef-bd69689c > div.footer15_link-list-wrap > div.w-layout-grid > a.footer15_social-link
body > div.modal1_component > div.modal1_content-wrapper > a.modal1_close-button body > div.modal1_component > div.modal1_content-wrapper > a.modal1_close-button

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
`[accesskey]` values are unique
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
Buttons have an accessible name
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
A+
Alt Text Quality
All 68 images OK
PASS
All 68 images OK
Info::
68 decorative image(s) correctly marked
68 images 68 decorative
All images have appropriate alt text.
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Where Context14.88:13.0:1
#000000
#D9D9D9
Pass
h1 Becomes Intelligence14.88:13.0:1
#000000
#D9D9D9
Pass
h2 How to work with us14.88:13.0:1
#000000
#D9D9D9
Pass
h2 Our solutions14.88:13.0:1
#000000
#D9D9D9
Pass
h2 The World Cup Intell…14.88:13.0:1
#000000
#D9D9D9
Pass
h3 Meet Liz14.88:13.0:1
#000000
#D9D9D9
Pass
h3 3.5x14.88:13.0:1
#000000
#D9D9D9
Pass
title Seedtag | Where Cont…14.88:14.5:1
#000000
#D9D9D9
Pass
div English14.73:14.5:1
#000000
#D8D8D8
Pass
a English14.88:14.5:1
#000000
#D9D9D9
Pass
a Spanish14.88:14.5:1
#000000
#D9D9D9
Pass
a Portuguese14.88:14.5:1
#000000
#D9D9D9
Pass
a French14.88:14.5:1
#000000
#D9D9D9
Pass
a German14.88:14.5:1
#000000
#D9D9D9
Pass
a Italian14.88:14.5:1
#000000
#D9D9D9
Pass
div Publisher Access14.88:14.5:1
#000000
#D9D9D9
Pass
a Contact Us14.88:14.5:1
#000000
#D9D9D9
Pass
div Technology14.88:14.5:1
#000000
#D9D9D9
Pass
div Seedtag's proprietar…14.88:14.5:1
#000000
#D9D9D9
Pass
div Meet Liz14.88:14.5:1
#000000
#D9D9D9
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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