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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
D
Image Optimization
Action
4 issues found across 156 images
FIX
4 issues found across 156 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
156 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
24 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
3 of 156 images use legacy formats
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

serenis.it

Serenis: trova lo psicologo online adatto a te

Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Serenis: trova lo psicologo online adatto a te
  • twitter:description — Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.
  • twitter:image — https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg

SERENIS.IT

Serenis: trova lo psicologo online adatto a te

Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.

Preview quality · Facebook C · 70/100
  • og:title — Serenis: trova lo psicologo online adatto a te
  • og:description — Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.
  • og:image — https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Serenis: trova lo psicologo online adatto a te

serenis.it

Preview quality · LinkedIn A+ · 100/100
  • og:title — Serenis: trova lo psicologo online adatto a te
  • og:description — Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.
  • og:image — https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg

serenis.it

Serenis: trova lo psicologo online adatto a te

Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.

Preview quality · Slack A+ · 100/100
  • og:title — Serenis: trova lo psicologo online adatto a te
  • og:description — Su Serenis trovi psicologi online esperti e selezionati. Compila il questionario e scopri lo psicologo che fa per te.
  • og:image — https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/678fb36956358b5e78c06eb4_img-open-graph-default.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

62/100

Site name appears as

Page titleSerenis: trova lo psicologo online adatto a te
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "MedicalOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "La scelta migliore per la tua scelta migliore",
  "url": "https://www.serenis.it",
  "description": "Se cerchi uno psicologo online, fai il passo successivo. Incontra uno psicoterapeuta Serenis in videochiamata, anche da casa. Il primo colloquio è gratuito.",
  "mainEntityOfPage": {
    "@type": "WebSite",
    "@id": "https://www.serenis.it"
  },
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.serenis.it"
      }
    ]
  },
  "image": {
    "@type": "ImageObject",
    "url": "https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/65ca04e46ce0aaa25315e286_img-open-graph.jpg",
    "width": 1200,
    "height": 630
  }
}
Block 2 : MedicalOrganization
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "MedicalOrganization",
  "name": "Serenis Health s.r.l.",
  "url": "https://www.serenis.it/",
  "logo": "https://assets-global.website-files.com/60c61592c3ee5b9a0b6c342a/60d1f77c99bf7e8433e2ee45_Logo.svg",
  "image": "https://cdn.prod.website-files.com/60c61592c3ee5b9a0b6c342a/65ca04e46ce0aaa25315e286_img-open-graph.jpg",
  "description": "Serenis Health offre una gamma di servizi di psicologia online, psicoterapia online, coaching online e psichiatria.",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "email": "assistenza@serenis.it",
      "telephone": "+39-012-3456789",
      "contactType": "assistenza clienti",
      "areaServed": "IT"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Corso di Porta Vigentina 13",
    "addressLocality": "Milano",
    "postalCode": "20122",
    "addressCountry": "IT"
  },
  "sameAs": [
    "https://www.facebook.com/Serenis.it",
    "https://www.instagram.com/serenis.it/",
    "https://www.tiktok.com/@serenis.it",
    "https://www.linkedin.com/company/serenis-health",
    "https://www.youtube.com/channel/UCKZldztpdcb76i_fGZMhqgQ",
    "https://open.spotify.com/show/32nEMT3LJmg7KQZEqOJd3x?si=63dd11e3e166406f"
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "2477"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Servizi di psicologia e benessere mentale",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Psicologia Online"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Psicoterapia Online"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Coaching Online"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Psichiatria"
        }
      }
    ]
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): MedicalOrganization, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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