Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DLandmark StructureAction23 landmarksFIX
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Learn more ▾ ▴
The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.
Source: WAI-ARIA / WCAG 2.4.1
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
FForm AccessibilityAction13 of 13 controls have issuesFIX
| Control | Type | Label | Method |
|---|---|---|---|
| #First-Name-3 | text | (First Name*) | placeholder only |
| #Last-Name-5 | text | (Last Name*) | placeholder only |
| #Company-2 | text | (Company*) | placeholder only |
| #Email-8 | (Work Email*) | placeholder only | |
| #field-2 | textarea | (Type your message here...) | placeholder only |
| #ipFormInput | text | (Example Text) | placeholder only |
| #Email-6 | (Email) | placeholder only | |
| input | submit | (none) | none |
| #g-recaptcha-response | textarea | (none) | none |
| #I-am-a-2 | select | (none) | none |
| #Country-2 | select | (none) | none |
| #g-recaptcha-response-1 | textarea | (none) | none |
| input | submit | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<select name="Country-2" id="Country-2">; <select name="I-am-a-2" id="I-am-a-2">; <input type="submit">; <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-1">; <input type="submit">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
Placeholder text disappears on focus and is not a reliable label.
<input type="text" name="First-Name-3" id="First-Name-3">; <input type="text" name="Last-Name-5" id="Last-Name-5">; <input type="text" name="Company-2" id="Company-2">; <input type="email" name="Email-8" id="Email-8">; <textarea name="field-2" id="field-2">; <input type="text" name="ipFormInput" id="ipFormInput">; <input type="email" name="Email-6" id="Email-6">
Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.
Learn more ▾ ▴
Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).
Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman
FLink & Button QualityAction9 issue(s) across 136 links and 3 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://equativ.com/press/equativ-and-sh… | Learn More → | new tab | Add '(opens in new tab)' to text |
| https://support.sharethrough.com/hc/en-u… | Support ↗ | new tab | Add '(opens in new tab)' to text |
| # | (empty) | empty | Add link text or aria-label |
| https://headlines.sharethrough.com/ | Headline Analyzer ↗ | new tab | Add '(opens in new tab)' to text |
| https://generator.sharethrough.com/ | Ad Generator ↗ | new tab | Add '(opens in new tab)' to text |
| https://support.sharethrough.com/hc/en-u… | Support ↗ | new tab | Add '(opens in new tab)' to text |
| https://pubmaestro.sharethrough.com | Log in | new tab | Add '(opens in new tab)' to text |
| https://support.sharethrough.com/hc/en-u… | Support | new tab | Add '(opens in new tab)' to text |
| https://pubmaestro.sharethrough.com | Publishers (PubMaestro) | new tab | Add '(opens in new tab)' to text |
| https://www.sharethrough.com/blog/sharet… | Learn More → | new tab | Add '(opens in new tab)' to text |
| https://www.sharethrough.com/blog/sharet… | Learn More → | new tab | Add '(opens in new tab)' to text |
| # | Best Video Ad Tech Innovation | img no alt | Add alt attribute to the image |
| # | Best Use of Video | img no alt | Add alt attribute to the image |
| https://adnetzero.com/ | (empty) | empty | Add link text or aria-label |
| https://www.scope3.com/ | (empty) | empty | Add link text or aria-label |
| https://sciencebasedtargets.org/ | (empty) | empty | Add link text or aria-label |
| https://www.51tocarbonzero.com/ | (empty) | empty | Add link text or aria-label |
| # | Best Sustainable Ad Tech Platf… | img no alt | Add alt attribute to the image |
| # | Best Sustainable Initiative | img no alt | Add alt attribute to the image |
| https://www.linkedin.com/company/shareth… | (empty) | empty | Add link text or aria-label |
| https://www.facebook.com/sharethrough/ | (empty) | empty | Add link text or aria-label |
| https://twitter.com/sharethrough | (empty) | empty | Add link text or aria-label |
| https://www.instagram.com/sharethrough/ | (empty) | empty | Add link text or aria-label |
| https://support.sharethrough.com/hc/en-u… | Support ↗ | new tab | Add '(opens in new tab)' to text |
| https://support.sharethrough.com/hc/en-u… | Support ↗ | new tab | Add '(opens in new tab)' to text |
| https://www.politicaladregistry.com/?com… | Political Ads Registry ↗ | new tab | Add '(opens in new tab)' to text |
| https://privacy-center.sharethrough.com | Privacy Center ↗ | new tab | Add '(opens in new tab)' to text |
| https://privacy-center.sharethrough.com/… | Opt-Out/Do Not Sell Personal I… | new tab | Add '(opens in new tab)' to text |
| https://www.greenpmp.io/ | GreenPMP.io ↗ | new tab | Add '(opens in new tab)' to text |
| https://headlines.sharethrough.com/ | Headline Analyzer ↗ | new tab | Add '(opens in new tab)' to text |
| https://www.equativ.com/press/equativ-an… | Learn More → | new tab | Add '(opens in new tab)' to text |
| # | English | img no alt | Add alt attribute to the image |
| # | Français | img no alt | Add alt attribute to the image |
| # | Deutsch | img no alt | Add alt attribute to the image |
| # | Русский | img no alt | Add alt attribute to the image |
| # | Español | img no alt | Add alt attribute to the image |
Links without text are announced as raw URLs by screen readers.
#; https://adnetzero.com/; https://www.scope3.com/; https://sciencebasedtargets.org/; https://www.51tocarbonzero.com/; https://www.linkedin.com/company/sharethrough/; https://www.facebook.com/sharethrough/; https://twitter.com/sharethrough; https://www.instagram.com/sharethrough/
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.
a[href="#"]; a[href="#"]; a[href="#"]; a[href="#"]; a#weglot-language-en; a#weglot-language-fr; a#weglot-language-de; a#weglot-language-ru; a#weglot-language-es
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://equativ.com/press/equativ-and-sharethrough-will-now-operate-under-equ…; https://support.sharethrough.com/hc/en-us; https://headlines.sharethrough.com/; https://generator.sharethrough.com/; https://support.sharethrough.com/hc/en-us; https://pubmaestro.sharethrough.com; https://support.sharethrough.com/hc/en-us; https://pubmaestro.sharethrough.com; https://www.sharethrough.com/blog/sharethrough-and-equativ-are-merging; https://www.sharethrough.com/blog/sharethrough-and-equativ-are-merging (+8 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
FFavicon & BrandingAction2 icon(s) detectedFIX
FWeb ManifestActionValid manifestFIX
DPrint StylesheetActionNo print stylesFIX
B404 Error PageHTTP 404, custom pageREVIEW
BDark Mode SupportDark mode detectedREVIEW
Detection limited to meta tags and inline styles.
CColor Contrast (Screenshot)Action20 text elements analyzed, 20 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Enhancing the Ad Exp… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h1 Across Every Channel… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h1 For Better Outcomes. | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h1 Enhancing the Ad Exp… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h1 Across Every Channel… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h1 For Better Outcomes. | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h2 Big News! Sharethrou… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h2 Big News! Sharethrou… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h2 Sharethrough Core Pr… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h2 You Don't Have to Ta… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h2 Contact Us | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Solutions For Brands… | 1.22:1 | 3.0:1 | #000000 | #0E1C28 | Fail |
| h3 Solutions For Publis… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Company | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Resources | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Unique Proprietary T… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Sharethrough Product… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Pioneering Sustainab… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 Inventory Curation T… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
| h3 United as One: Share… | 1.21:1 | 3.0:1 | #000000 | #0C1C27 | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
BLighthouse Accessibility AuditsScore 87/100 — 4 failing, 29 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
GreenPMPs™ div.border-bottom > div.column-testimonials > p > a |
GreenPMPs™ div.border-bottom > div.column-testimonials > p > a |
div.column-18 > div.w-clearfix > form#email-form > input#Email-6 div.column-18 > div.w-clearfix > form#email-form > input#Email-6 |
These are opportunities to improve the legibility of your content.
Internationalization and localization
If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
html.w-mod-js html.w-mod-js |
These are opportunities to improve the interpretation of your content by users in different locales.
Names and labels
Form elements without effective labels can create frustrating experiences for screen reader users. Learn more about the `select` element.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Country*
United States
United Kingdom
Canada
Germany
Netherlands
Japan
Australi… div.w-clearfix > form#Website-Contact-Form-En > div.div-block-contact-form > select#Country-2 |
I am a...
Publisher
Advertiser
Trader
DSP
Other div.w-clearfix > form#Website-Contact-Form-En > div.div-block-contact-form > select#I-am-a-2 |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.container-11 > div.columns-6 > div.column-19 > a.linkedin div.container-11 > div.columns-6 > div.column-19 > a.linkedin |
div.container-11 > div.columns-6 > div.column-19 > a.facebook div.container-11 > div.columns-6 > div.column-19 > a.facebook |
div.container-11 > div.columns-6 > div.column-19 > a.twitter div.container-11 > div.columns-6 > div.column-19 > a.twitter |
div.container-11 > div.columns-6 > div.column-19 > a.instagram div.container-11 > div.columns-6 > div.column-19 > a.instagram |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
AHeading Hierarchy18 headingsPASS
- H3 Solutions For Brands & Agencies
- H3 Solutions For Publishers
- H3 Company
- H3 Resources
- H2 Big News! Sharethrough & Equativ are Merging
- H2 Big News! Sharethrough & Equativ are Merging
- H1 Enhancing the Ad Experience.Across Every Channel.For Better Outcomes.
- H1 Enhancing the Ad Experience. duplicate H1
- H1 Across Every Channel. duplicate H1
- H1 For Better Outcomes. duplicate H1
- H2 Sharethrough Core Principles for Maximizing Advertiser Outcomes
- H3 Unique Proprietary Technology Automatically Enhances All Standard Ad Formats
- H3 Sharethrough Products and Technologies are Proven to Improve
- H3 Pioneering Sustainability in Ad Tech
- H3 Inventory Curation Towards Advertiser Performance Goals and Needs
- H2 You Don't Have to Take Our Word For It...
- H2 Contact Us
- H3 United as One: Sharethrough is now Equativ
A page should have only one H1. Multiple H1s dilute the document outline.
Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.
Learn more ▾ ▴
HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.
Source: WCAG 2.4.6 / Google Search Central