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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
49
GRADE
F
FIX
7
REVIEW
4
PASS
2
INFO
0
Checks
13
2 PASS 4 REVIEW 7 FIX
D
Landmark Structure
Action
23 landmarks
FIX
23 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Info::
12 <nav> landmark(s) found
Warning::
2 of 12 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Info::
No contentinfo (footer) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN (missing!) ASIDE "Language selected: English" CONTENTINFO (missing!)

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

F
Form Accessibility
Action
13 of 13 controls have issues
FIX
13 of 13 controls have issues
Critical::
6 control(s) without accessible label
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
Got: <select name="Country-2" id="Country-2">; <select name="I-am-a-2" id="I-am-a-2">; <input type="submit">; <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-1">; <input type="submit">
Warning::
7 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="text" name="First-Name-3" id="First-Name-3">; <input type="text" name="Last-Name-5" id="Last-Name-5">; <input type="text" name="Company-2" id="Company-2">; <input type="email" name="Email-8" id="Email-8">; <textarea name="field-2" id="field-2">; <input type="text" name="ipFormInput" id="ipFormInput">; <input type="email" name="Email-6" id="Email-6">
13 controls
0 labeled
7 placeholder only
6 unlabeled
ControlTypeLabelMethod
#First-Name-3text(First Name*)placeholder only
#Last-Name-5text(Last Name*)placeholder only
#Company-2text(Company*)placeholder only
#Email-8email(Work Email*)placeholder only
#field-2textarea(Type your message here...)placeholder only
#ipFormInputtext(Example Text)placeholder only
#Email-6email(Email)placeholder only
inputsubmit(none)none
#g-recaptcha-responsetextarea(none)none
#I-am-a-2select(none)none
#Country-2select(none)none
#g-recaptcha-response-1textarea(none)none
inputsubmit(none)none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

<select name="Country-2" id="Country-2">; <select name="I-am-a-2" id="I-am-a-2">; <input type="submit">; <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-1">; <input type="submit">

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

Placeholder text disappears on focus and is not a reliable label.

<input type="text" name="First-Name-3" id="First-Name-3">; <input type="text" name="Last-Name-5" id="Last-Name-5">; <input type="text" name="Company-2" id="Company-2">; <input type="email" name="Email-8" id="Email-8">; <textarea name="field-2" id="field-2">; <input type="text" name="ipFormInput" id="ipFormInput">; <input type="email" name="Email-6" id="Email-6">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

F
Favicon & Branding
Action
2 icon(s) detected
FIX
2 icon(s) detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
HTML icon links detected
Info::
Apple touch icon present
favicon.ico Missing
PNG Icons Present
Apple Touch Present
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Missing
F
Web Manifest
Action
Valid manifest
FIX
Valid manifest
Warning::
No name or short_name
Add a name field to identify the app.
Warning::
No 192x192 icon
A 192px icon is required for PWA installation.
PWA Install Criteria Not Installable
Name 192×192 icon 512×512 icon Start URL Display Mode
D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found Inline @media print Not detected
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
12 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 12 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
404 Error Page
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
Info::
Homepage link present on 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 404 Page Title 404 Not Found — Sharethrough Custom Styling Navigation Homepage Link Search Form
B
Dark Mode Support
Dark mode detected
REVIEW
Dark mode detected
Info::
prefers-color-scheme CSS detected in inline styles
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark Mode Dark Mode Supported
color-scheme meta Not set Dark theme-color Not set CSS indicators Detected

Detection limited to meta tags and inline styles.

C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 20 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

0 pass 20 fail WCAG AA
h1 Enhancing the Ad Experience.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Across Every Channel.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h1 For Better Outcomes.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Enhancing the Ad Experience.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h1 Across Every Channel.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h1 For Better Outcomes.
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
32px · bottom of viewport
h2 Big News! Sharethrough & Equativ are Mer…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Big News! Sharethrough & Equativ are Mer…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Sharethrough Core Principles for Maximiz…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
24px · bottom of viewport
h2 You Don't Have to Take Our Word For It..…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
24px · bottom of viewport
h2 Contact Us
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
24px · bottom of viewport
h3 Solutions For Brands & Agencies
1.22:1
#000000
on
#0E1C28
needs 3.0:1 (large text)
19px · above the fold
h3 Solutions For Publishers
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Company
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Resources
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Unique Proprietary Technology Automatica…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Sharethrough Products and Technologies a…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Pioneering Sustainability in Ad Tech
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 Inventory Curation Towards Advertiser Pe…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
h3 United as One: Sharethrough is now Equat…
1.21:1
#000000
on
#0C1C27
needs 3.0:1 (large text)
19px · bottom of viewport
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Enhancing the Ad Exp…1.21:13.0:1
#000000
#0C1C27
Fail
h1 Across Every Channel…1.21:13.0:1
#000000
#0C1C27
Fail
h1 For Better Outcomes.1.21:13.0:1
#000000
#0C1C27
Fail
h1 Enhancing the Ad Exp…1.21:13.0:1
#000000
#0C1C27
Fail
h1 Across Every Channel…1.21:13.0:1
#000000
#0C1C27
Fail
h1 For Better Outcomes.1.21:13.0:1
#000000
#0C1C27
Fail
h2 Big News! Sharethrou…1.21:13.0:1
#000000
#0C1C27
Fail
h2 Big News! Sharethrou…1.21:13.0:1
#000000
#0C1C27
Fail
h2 Sharethrough Core Pr…1.21:13.0:1
#000000
#0C1C27
Fail
h2 You Don't Have to Ta…1.21:13.0:1
#000000
#0C1C27
Fail
h2 Contact Us1.21:13.0:1
#000000
#0C1C27
Fail
h3 Solutions For Brands…1.22:13.0:1
#000000
#0E1C28
Fail
h3 Solutions For Publis…1.21:13.0:1
#000000
#0C1C27
Fail
h3 Company1.21:13.0:1
#000000
#0C1C27
Fail
h3 Resources1.21:13.0:1
#000000
#0C1C27
Fail
h3 Unique Proprietary T…1.21:13.0:1
#000000
#0C1C27
Fail
h3 Sharethrough Product…1.21:13.0:1
#000000
#0C1C27
Fail
h3 Pioneering Sustainab…1.21:13.0:1
#000000
#0C1C27
Fail
h3 Inventory Curation T…1.21:13.0:1
#000000
#0C1C27
Fail
h3 United as One: Share…1.21:13.0:1
#000000
#0C1C27
Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

B
Lighthouse Accessibility Audits
Score 87/100 — 4 failing, 29 passed
REVIEW
87

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
GreenPMPs™ div.border-bottom > div.column-testimonials > p > a
GreenPMPs™ div.border-bottom > div.column-testimonials > p > a
div.column-18 > div.w-clearfix > form#email-form > input#Email-6 div.column-18 > div.w-clearfix > form#email-form > input#Email-6

These are opportunities to improve the legibility of your content.

Internationalization and localization

If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html.w-mod-js html.w-mod-js

These are opportunities to improve the interpretation of your content by users in different locales.

Names and labels

Form elements without effective labels can create frustrating experiences for screen reader users. Learn more about the `select` element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Country* United States United Kingdom Canada Germany Netherlands Japan Australi… div.w-clearfix > form#Website-Contact-Form-En > div.div-block-contact-form > select#Country-2
I am a... Publisher Advertiser Trader DSP Other div.w-clearfix > form#Website-Contact-Form-En > div.div-block-contact-form > select#I-am-a-2

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container-11 > div.columns-6 > div.column-19 > a.linkedin div.container-11 > div.columns-6 > div.column-19 > a.linkedin
div.container-11 > div.columns-6 > div.column-19 > a.facebook div.container-11 > div.columns-6 > div.column-19 > a.facebook
div.container-11 > div.columns-6 > div.column-19 > a.twitter div.container-11 > div.columns-6 > div.column-19 > a.twitter
div.container-11 > div.columns-6 > div.column-19 > a.instagram div.container-11 > div.columns-6 > div.column-19 > a.instagram

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
Links are distinguishable without relying on color.
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has a valid value for its `[lang]` attribute
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
A
Heading Hierarchy
18 headings
PASS
18 headings
Warning::
Multiple H1 headings (4 found)
A page should have only one H1. Multiple H1s dilute the document outline.
  • H3 Solutions For Brands & Agencies
  • H3 Solutions For Publishers
  • H3 Company
  • H3 Resources
  • H2 Big News! Sharethrough & Equativ are Merging
  • H2 Big News! Sharethrough & Equativ are Merging
  • H1 Enhancing the Ad Experience.Across Every Channel.For Better Outcomes.
  • H1 Enhancing the Ad Experience. duplicate H1
  • H1 Across Every Channel. duplicate H1
  • H1 For Better Outcomes. duplicate H1
  • H2 Sharethrough Core Principles for Maximizing Advertiser Outcomes
  • H3 Unique Proprietary Technology Automatically Enhances All Standard Ad Formats
  • H3 Sharethrough Products and Technologies are Proven to Improve
  • H3 Pioneering Sustainability in Ad Tech
  • H3 Inventory Curation Towards Advertiser Performance Goals and Needs
  • H2 You Don't Have to Take Our Word For It...
  • H2 Contact Us
  • H3 United as One: Sharethrough is now Equativ

A page should have only one H1. Multiple H1s dilute the document outline.

Why this matters

Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.

Learn more

HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.

Source: WCAG 2.4.6 / Google Search Central

A+
Alt Text Quality
All 46 images OK
PASS
All 46 images OK
Info::
42 decorative image(s) correctly marked
Info::
4 image(s) with good alt text
46 images 4 good alt text 42 decorative
All images have appropriate alt text.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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