Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.optimizely.com/js/26323810062.js	120.0 s	236.5 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
/signals/config/832991245193094?v=2.9.303&r=stable&domain...	1200.0 s	39.3 KiB
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js	600.0 s	31.7 KiB
/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...	300.0 s	21.7 KiB
b-code.liadm.com/a-04l3.min.js	86400.0 s	46.0 KiB
/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...	300.0 s	19.0 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
mapixl.com/scripts/pixlv4.min.js	0.0 ms	15.7 KiB
/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...	300.0 s	16.0 KiB
/signals/config/944848674197363?v=2.9.303&r=stable&domain...	1200.0 s	16.8 KiB
smartasset.com/_next/static/media/fa-solid-900.71ed02b4.woff2	604800.0 s	147.6 KiB
/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...	300.0 s	14.0 KiB
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js	604800.0 s	66.0 KiB
bat.bing.com/p/conversions/s/0.8.59	86400.0 s	15.6 KiB
www.kbg0dstrk.com/scripts/main.js	14400.0 s	8.9 KiB
smartasset.com/_next/static/chunks/3038-e20e75958fb624ae.js	604800.0 s	58.1 KiB
smartasset.com/_next/static/chunks/4bd1b696-100b9d70ed4e49c1.js	604800.0 s	53.8 KiB
smartasset.com/_next/static/chunks/4815-a57a166bc27d1660.js	604800.0 s	49.9 KiB
smartasset.com/_next/static/chunks/1255-cacee165e7220128.js	604800.0 s	45.7 KiB
/avatar/59cbe8fa08b136dae8b4232fc2856ce97e7dd68b47f3ec2e0...	300.0 s	4.7 KiB
smartasset.com/_next/static/chunks/8036-5aac206a2e9d23aa.js	604800.0 s	43.5 KiB
smartasset.com/_next/static/media/630c17af355fa44e-s.p.woff2	604800.0 s	42.5 KiB
smartasset.com/_next/static/media/e807dee2426166ad-s.p.woff2	604800.0 s	42.4 KiB
smartasset.com/_next/static/chunks/1517-45226d69b77de22e.js	604800.0 s	35.3 KiB
smartasset.com/_next/static/chunks/1188-f87401cc8a076ecd.js	604800.0 s	34.3 KiB
cdn.smartnews-ads.com/i/pixel.js	150.0 s	3.3 KiB
smartasset.com/_next/static/chunks/3819-cf1b6ac92a5b9707.js	604800.0 s	30.5 KiB
cdn.powerinboxedge.com/events/jeeng-attribution.js	0.0 ms	2.5 KiB
smartasset.com/_next/static/chunks/4cb9bd3a-9aafb3edc3e7ac9e.js	604800.0 s	24.3 KiB
smartasset.com/_next/static/css/94097d88f307d5d9.css	604800.0 s	17.5 KiB
smartasset.com/_next/static/css/ccdf15a07cae08e2.css	604800.0 s	16.9 KiB
smartasset.com/_next/static/css/9311fe547a78463e.css	604800.0 s	14.1 KiB
/_next/static/chunks/app/(main)/(homepage)/page-d47568e84...	604800.0 s	12.6 KiB
smartasset.com/_next/static/chunks/app/(main)/layout-b36ece75e392d0f6.js	604800.0 s	11.9 KiB
smartasset.com/_next/static/chunks/840-bdfdf88f4e377cc0.js	604800.0 s	10.2 KiB
core-rd.com/action/6?atnid={click_id}&oid=sa_pv_p	0.0 ms	1.0 KiB
smartasset.com/_next/static/chunks/9085-4e7d694ad4cdbdce.js	604800.0 s	6.0 KiB
smartasset.com/_next/static/chunks/app/layout-49a4c29b055f9d9b.js	604800.0 s	4.6 KiB
smartasset.com/_next/static/chunks/2866-cbadacb880e657f6.js	604800.0 s	4.3 KiB
smartasset.com/_next/static/chunks/4295-4a4fbc7dc90d3314.js	604800.0 s	3.9 KiB
smartasset.com/_next/static/chunks/2619-024c323f8ca0f6aa.js	604800.0 s	3.7 KiB
smartasset.com/_next/static/css/b9a05096055a604e.css	604800.0 s	2.5 KiB
smartasset.com/_next/static/chunks/webpack-6637513de31e22d5.js	604800.0 s	2.2 KiB
/p?id=db8ba9531587d24c6900c3b0&t=1776898839&url=https%3A%...	0.0 ms	225 B
smartasset.com/_next/static/css/1bb85599875c899a.css	604800.0 s	2.0 KiB
collector-26273.us.tvsquared.com/tv2track.js	0.0 ms	190 B
api.ipify.org/?format=jsonp&callback=getIP	0.0 ms	166 B
smartasset.com/_next/static/css/78ee6cae8992723f.css	604800.0 s	1.1 KiB
smartasset.com/_next/static/chunks/main-app-f3336e172256d2ab.js	604800.0 s	974 B
smartasset.com/_next/static/media/mobile_arrow_2x.0de5c0f7.png	604800.0 s	677 B
/tr/?id=832991245193094&ev=PageView&dl=https%3A%2F%2Fsmar...	0.0 ms	19 B
/tr/?id=944848674197363&ev=PageView&dl=https%3A%2F%2Fsmar...	0.0 ms	16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
smartasset.com/_next/static/media/fa-solid-900.71ed02b4.woff2	265 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:47.655 source:map[column:13357 line:1 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:67.841 source:map[type:text value:[unattributed]]] map[reflowTime:2.497 source:map[column:21551 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]] map[reflowTime:45.158 source:map[column:21304 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Buck, the SmartAsset donkey `div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG`	smartasset.com/cds-images/homepage/buck-mobile-new.png	742.8 KiB	719.3 KiB
I Have $1.4 Million Invested with My Advisor Who Charges a 1% Fee. Am I Paying … `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	smartasset.com/wp-content/uploads/sites/2/2025/02/iStock-2161385933-4.jpg	230.2 KiB	221.0 KiB
SmartAsset AMP features including Lead Generation, Automated Nurtures, Seamless… `div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_mobileGradientImage__5xj3q > img.HomepageAmpCta_gradientImage__2b9kz`	smartasset.com/cds-images/homepage/amp-gradient.png	198.5 KiB	181.2 KiB
How Much Can Financial Advisors Make at Morgan Stanley? `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	smartasset.com/wp-content/uploads/sites/2/2023/12/iStock-1445548111.jpg	81.7 KiB	72.1 KiB
How to Use the Double Consolidation Loophole for Student Loans `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	smartasset.com/wp-content/uploads/sites/2/2024/05/iStock-1532830842.jpg	64.6 KiB	55.0 KiB
SmartAsset AMP - Advisor Marketing Platform `div.Homepage_defaultSection__V4xo_ > div.HomepageAmpCta_contentCard__imSVB > div.HomepageAmpCta_ampHeader__ebznJ > img.HomepageAmpCta_ampLogo__O_2z8`	smartasset.com/cds-images/shared/smrtsst_amp.png	23.8 KiB	23.2 KiB
Eric Reed's profile picture `div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E`	/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...	21.2 KiB	21.1 KiB
Errors and Omissions (E&O) Insurance for RIAs and Advisors `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	/wp-content/uploads/sites/2/2023/10/happy-senior-agent-ha...	25.5 KiB	19.3 KiB
Mark Henricks's profile picture `div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E`	/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...	18.6 KiB	18.5 KiB
Arturo Conde, CEPF®'s profile picture `div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E`	/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...	15.6 KiB	15.5 KiB
Patrick Villanova, CEPF®'s profile picture `div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E`	/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...	13.5 KiB	13.4 KiB
Custody Rule FAQ for Registered Advisors `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	/wp-content/uploads/sites/2/2023/09/business-meeting-read...	17.4 KiB	13.2 KiB
How Financial Advisors Should Segment Their Book `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img`	/wp-content/uploads/sites/2/2021/07/male-looking-at-color...	12.8 KiB	9.7 KiB
Featured in The Wall Street Journal `div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb`	smartasset.com/cds-images/homepage/wall_street.png	8.1 KiB	7.8 KiB
Featured in The New York Times `div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb`	smartasset.com/cds-images/homepage/nyt.png	5.6 KiB	5.3 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:388.433 label:Time to first byte subpart:timeToFirstByte] map[duration:15.579 label:Resource load delay subpart:resourceLoadDelay] map[duration:674.728 label:Resource load duration subpart:resourceLoadDuration] map[duration:1498.592 label:Element render delay subpart:elementRenderDelay]]

lhId: page-0-IMG

nodeLabel: Buck, the SmartAsset donkey

path: 1,HTML,1,BODY,4,MAIN,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,1,IMG

selector: div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG

snippet: <img src="/cds-images/homepage/buck-mobile-new.png" alt="Buck, the SmartAsset donkey" class="Hero_mobileImage__XS6LG">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: Buck, the SmartAsset donkey

path: 1,HTML,1,BODY,4,MAIN,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,1,IMG

selector: div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG

snippet: <img src="/cds-images/homepage/buck-mobile-new.png" alt="Buck, the SmartAsset donkey" class="Hero_mobileImage__XS6LG">

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 520 ms 33.1 KiB

URL	Transfer Size	Est Savings
smartasset.com/_next/static/css/94097d88f307d5d9.css	17.1 KiB	16.7 KiB
smartasset.com/_next/static/css/ccdf15a07cae08e2.css	16.5 KiB	16.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 2.8 s 1.0 MiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...	187.5 KiB	143.2 KiB
cdn.optimizely.com/js/26323810062.js	235.8 KiB	125.4 KiB
www.googletagmanager.com/gtag/js?id=G-YS1DP044XE&cx=c&_slc=1	176.7 KiB	74.3 KiB
www.googletagmanager.com/gtag/js?id=G-58JBWRG3V3	173.6 KiB	71.1 KiB
www.googletagmanager.com/gtag/js?id=G-D8N6LFYSFN&cx=c&gtm=4e64m0h2	176.7 KiB	69.6 KiB
www.googletagmanager.com/gtag/js?id=G-0ND4BB59RR&cx=c&gtm=4e64m0h2	154.7 KiB	67.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-KLVHB3	194.4 KiB	63.3 KiB
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js	65.6 KiB	62.4 KiB
www.googletagmanager.com/gtag/js?id=DC-9509499&cx=c&gtm=4e64m0h2	128.7 KiB	60.8 KiB
www.googletagmanager.com/gtag/js?id=AW-775710522&cx=c&gtm=4e64m0h2	143.7 KiB	56.8 KiB
www.googletagmanager.com/gtag/js?id=AW-1029015016&cx=c&gtm=4e64m0h2	144.1 KiB	56.0 KiB
www.googletagmanager.com/gtag/js?id=AW-10794768122&cx=c&gtm=4e64m0h2	143.8 KiB	55.4 KiB
smartasset.com/_next/static/chunks/3038-e20e75958fb624ae.js	57.7 KiB	48.6 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	36.6 KiB
ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js	33.2 KiB	23.3 KiB
smartasset.com/_next/static/chunks/4815-a57a166bc27d1660.js	49.6 KiB	21.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js	2.8 s	2.7 s	77 ms
Unattributable	1.4 s	158 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-KLVHB3	1.0 s	851 ms	88 ms
cdn.optimizely.com/js/26323810062.js	630 ms	513 ms	100 ms
www.googletagmanager.com/gtag/js?id=AW-10794768122&cx=c&gtm=4e64m0h2	569 ms	490 ms	62 ms
smartasset.com/_next/static/chunks/1255-cacee165e7220128.js	529 ms	465 ms	22 ms
smartasset.com/	519 ms	7.4 ms	8.8 ms
www.googletagmanager.com/gtag/js?id=G-D8N6LFYSFN&cx=c&gtm=4e64m0h2	400 ms	325 ms	68 ms
www.googletagmanager.com/gtag/js?id=G-YS1DP044XE&cx=c&_slc=1	393 ms	313 ms	72 ms
mapixl.com/scripts/pixlv4.min.js	381 ms	151 ms	5.0 ms
www.googletagmanager.com/gtag/js?id=AW-775710522&cx=c&gtm=4e64m0h2	334 ms	265 ms	64 ms
www.googletagmanager.com/gtag/js?id=AW-1029015016&cx=c&gtm=4e64m0h2	333 ms	276 ms	51 ms
www.googletagmanager.com/gtag/js?id=G-0ND4BB59RR&cx=c&gtm=4e64m0h2	302 ms	241 ms	57 ms
smartasset.com/_next/static/chunks/8036-5aac206a2e9d23aa.js	299 ms	281 ms	17 ms
smartasset.com/_next/static/chunks/4295-4a4fbc7dc90d3314.js	288 ms	286 ms	1.5 ms
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...	241 ms	156 ms	73 ms
smartasset.com/_next/static/chunks/4cb9bd3a-9aafb3edc3e7ac9e.js	239 ms	154 ms	11 ms
www.googletagmanager.com/gtag/js?id=DC-9509499&cx=c&gtm=4e64m0h2	209 ms	162 ms	44 ms
connect.facebook.net/en_US/fbevents.js	175 ms	127 ms	46 ms
www.googletagmanager.com/gtag/js?id=G-58JBWRG3V3	158 ms	90 ms	66 ms
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js	151 ms	122 ms	12 ms
b-code.liadm.com/a-04l3.min.js	135 ms	112 ms	18 ms
www.google-analytics.com/analytics.js	129 ms	81 ms	6.5 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	123 ms	110 ms	13 ms
/signals/config/832991245193094?v=2.9.303&r=stable&domain...	113 ms	93 ms	17 ms
ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js	89 ms	61 ms	13 ms
api.ipify.org/?format=jsonp&callback=getIP	84 ms	81 ms	0.4 ms
smartasset.com/_next/static/chunks/3819-cf1b6ac92a5b9707.js	71 ms	48 ms	15 ms
static.ads-twitter.com/uwt.js	66 ms	57 ms	5.9 ms
bat.bing.com/p/conversions/s/0.8.59	63 ms	50 ms	5.9 ms
smartasset.com/_next/static/chunks/4bd1b696-100b9d70ed4e49c1.js	62 ms	32 ms	22 ms
bat.bing.com/bat.js	53 ms	45 ms	7.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	9.5 s
Other	1.5 s
Script Parsing & Compilation	1.2 s
Style & Layout	606 ms
Garbage Collection	225 ms
Parse HTML & CSS	111 ms
Rendering	53 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
smartasset.com/cds-images/homepage/buck-desktop-new.png	1.7 MiB
smartasset.com/cds-images/homepage/buck-mobile-new.png	744.2 KiB
/npm/@lottiefiles/dotlottie-web@0.61.0/dist/dotlottie-pla...	604.0 KiB
smartasset.com/cds-images/homepage/matches_scroll.lottie	549.8 KiB
cdn.optimizely.com/js/26323810062.js	236.5 KiB
smartasset.com/wp-content/uploads/sites/2/2025/02/iStock-2161385933-4.jpg	230.8 KiB
smartasset.com/cds-images/homepage/amp-gradient.png	199.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-KLVHB3	194.7 KiB
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...	187.6 KiB
www.googletagmanager.com/gtag/js?id=G-YS1DP044XE&cx=c&_slc=1	176.7 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Buck, the SmartAsset donkey `div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG`	smartasset.com/cds-images/homepage/buck-mobile-new.png
SmartAsset AMP features including Lead Generation, Automated Nurtures, Seamless… `div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_mobileGradientImage__5xj3q > img.HomepageAmpCta_gradientImage__2b9kz`	smartasset.com/cds-images/homepage/amp-gradient.png
Previous `div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img`	smartasset.com/cds-images/homepage/left_chevron.svg
Next `div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img`	smartasset.com/cds-images/homepage/right_chevron.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Modern HTTP

●Network dependency tree

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 38 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 290 ms

●Server Backend Latencies 300 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 130 ms

○INP breakdown

○Avoid non-composited animations

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn how `aria-hidden` affects focusable elements.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
Mortgage Taxes Retirement Financial Advisors Banking Investing Credit Cards Lif… `body > nav.Header_header__SQD4u > ul.Header_navCategories__f7Wov > ul.Header_mainMenuMobile__3Z38d`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Find an Advisor `body > nav.Header_header__SQD4u > div.Header_falcCta__bzGq2 > a.Header_orange__DIr6S`
Clarity. `div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > h1 > span.Hero_highlight__cIMhk`
I'm An Advisor `div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH`
Works `section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_sectionTitle__yZ4Sj > span.HowOurServiceWorks_sectionTitleBlue__TNCb4`
Tools & Resources `section.ContentGuideShared_contentGuideSection__NZefp > div.Homepage_defaultSection__V4xo_ > div.ContentGuideShared_sectionTitle__jensn > span.ContentGuideShared_sectionTitleBlue__Z9ztk`
Guides `div.MobileContentGuideAccordion_accordion__Rz8o1 > div > h3.MobileContentGuideAccordion_accordionHeader__rnprw > button#radix-_r_0_`
Calculators `div.MobileContentGuideAccordion_accordion__Rz8o1 > div > h3.MobileContentGuideAccordion_accordionHeader__rnprw > button#radix-_r_2_`
How Much Can Financial Advisors Make at Morgan Stanley? `div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_content__ftm1Z > h3.RecentArticles_title__b4ICx`
Investors `div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > h2.HomepageAmpCta_mainHeading__maAZF > span.HomepageAmpCta_headingBlue__Z2nTz`
Learn More `div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_ctaContainer__TsAQn > a.HomepageAmpCta_secondaryCta__d0h8k`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Answer SmartAsset advisor match quiz `div.HowOurServiceWorks_stepsContainer__ONN0h > div.HowOurServiceWorks_stepCardWrapper__EYKgZ > div.HowOurServiceWorks_stepCard__K1I5N > h4.HowOurServiceWorks_stepTitle__ZovEi`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img `body > img`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Take Matching Quiz `div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_heroCta__qC5QW`
I'm An Advisor `div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH`
Find An Advisor `div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div.AdvisorValue_ctaContainer__huzA_ > a.AdvisorValue_ctaButton__cr54Q`
Get Started `section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_ctaContainer__DxSqj > a.HowOurServiceWorks_ctaButton__SraZZ`
Get Started `main.Homepage_main__xXUe4 > section.Homepage_alternatingSection___wf6N > section.HomepageMap_mapSection__wtQi0 > a.HomepageMap_mapCta__QeYkH`
PROFESSIONAL DEVELOPMENT How Much Can Financial Advisors Make at Morgan Stanley… `div.RecentArticles_viewport__EKG88 > div.RecentArticles_emblaContainer__k03fs > div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz`
Careers `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a`
SmartReads `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a`
Advisor Testimonials `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a`
Like on Facebook `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_social__cb1G5`
Like on X `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_x__knf3T`
Follow on LinkedIn `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_linkedin__j6XJf`
AdChoices `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a`
GLB Notice `footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Form elements have associated labels

●ARIA attributes are used as specified for the element's role

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○No element has a `[tabindex]` value greater than 0

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Description
`Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured header parser.`

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js
cdn.powerinboxedge.com/events/jeeng-attribution.js	cdn.powerinboxedge.com/events/jeeng-attribution.js.map

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
/?utm_source=smartasset&utm_campaign=homepage&utm_content...	Learn More

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img `body > img`

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`