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https://smu.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

50/100

Site name appears as

Page titleSMU
og:site_name—
twitter:sitehttps://www.smu.edu/
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sunset.png
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sunset.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

smu.edu

SMU | World Changers Shaped Here

A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Home
  • twitter:description — Discover world-class education at SMU in Dallas. Explore diverse programs, cutting-edge research, and vibrant campus ...
  • twitter:image — https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sun...

SMU.EDU

SMU | World Changers Shaped Here

A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.

Preview quality · Facebook A · 85/100
  • og:title — SMU | World Changers Shaped Here
  • og:description — A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global res...
  • og:image — https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sun...
  • og:type — website
  • og:url — https://metatags.io/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

SMU | World Changers Shaped Here

smu.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

  • og:title — SMU | World Changers Shaped Here
  • og:description — A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global res...
  • og:image — https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sun...

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

smu.edu

SMU | World Changers Shaped Here

A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.

Preview quality · Slack A+ · 100/100
  • og:title — SMU | World Changers Shaped Here
  • og:description — A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global res...
  • og:image — https://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sun...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "url": "https://www.smu.edu/",
      "name": "Southern Methodist University",
      "description": "Discover world-class education at SMU in Dallas. Explore diverse programs, cutting-edge research, and vibrant campus life. World changers shaped here.",
      "publisher": {
        "@id": "https://www.smu.edu#organization"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://www.smu.edu/"
          }
        ]
      }
    },
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.smu.edu#organization",
      "name": "Southern Methodist University",
      "alternateName": "SMU",
      "url": "https://www.smu.edu/",
      "logo": "https://www.smu.edu/assets/images/smu-logo.png",
      "description": "Discover world-class education at SMU in Dallas. Explore diverse programs, cutting-edge research, and vibrant campus life. World changers shaped here.",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "6425 Boaz Lane",
        "addressLocality": "Dallas",
        "addressRegion": "TX",
        "postalCode": "75205",
        "addressCountry": "US"
      },
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "+1-214-768-2000",
          "contactType": "general inquiries",
          "email": "news@smu.edu",
          "availableLanguage": [
            "English"
          ]
        },
        {
          "@type": "ContactPoint",
          "telephone": "+1-214-768-2058",
          "contactType": "admissions office",
          "email": "admission@smu.edu",
          "availableLanguage": [
            "English"
          ]
        }
      ],
      "sameAs": [
        "https://www.facebook.com/smudallas/",
        "https://x.com/SMU",
        "https://www.instagram.com/smudallas/",
        "https://www.linkedin.com/school/smudallas/",
        "https://www.youtube.com/@SMUdallas"
      ]
    },
    {
      "@type": "VideoObject",
      "name": "Tour SMU with us!",
      "description": "Explore SMU – from the resources that drive academic success and the spirit and traditions that energize student life to ways to get involved on campus, how you can stay active, and so much more!",
      "thumbnailUrl": [
        "https://img.youtube.com/vi/CRDEZ8wNGh8/maxresdefault.jpg"
      ],
      "uploadDate": "2024-04-10",
      "duration": "PT4M06S",
      "embedUrl": "https://www.youtube.com/embed/CRDEZ8wNGh8",
      "contentUrl": "https://www.youtube.com/watch?v=CRDEZ8wNGh8",
      "publisher": {
        "@id": "https://www.smu.edu#organization"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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