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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.snowflake.com/content/dam/snowflake-site/general/technical/default-og-image/snowflake-social-share.png
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://www.snowflake.com/content/dam/snowflake-site/general/technical/default-og-image/snowflake-social-share.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.snowflake.com

The Snowflake AI Data Cloud - Mobilize Data, Apps, and AI

Snowflake enables organizations to collaborate, build AI-powered data apps, and unlock data insights—all within a secure and scalable AI Data Cloud.

WWW.SNOWFLAKE.COM

The Snowflake AI Data Cloud - Mobilize Data, Apps, and AI

Snowflake enables organizations to collaborate, build AI-powered data apps, and unlock data insights—all within a secure and scalable AI Data Cloud.

The Snowflake AI Data Cloud - Mobilize Data, Apps, and AI

www.snowflake.com

www.snowflake.com

The Snowflake AI Data Cloud - Mobilize Data, Apps, and AI

Snowflake enables organizations to collaborate, build AI-powered data apps, and unlock data insights—all within a secure and scalable AI Data Cloud.

B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

80/100

Site name appears as

Page titleSnowflake AI Data Cloud
og:site_name—
twitter:site—
Organization.nameSnowflake

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
4 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.snowflake.com/en/#organization",
  "name": "Snowflake",
  "legalName": "Snowflake Inc.",
  "url": "https://www.snowflake.com/en/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.snowflake.com/content/dam/snowflake-site/general/external/snowflake-logo.svg"
  },
  "description": "Snowflake’s AI Data Cloud empowers businesses to build, collaborate, and innovate with secure and scalable data infrastructure.",
  "disambiguatingDescription": "Build the future with Snowflake — the platform for secure data collaboration, AI, and cloud-native applications.",
  "sameAs": [
    "https://www.linkedin.com/company/snowflake-computing/",
    "https://x.com/Snowflake",
    "https://www.youtube.com/user/snowflakecomputing",
    "https://www.facebook.com/snowflakedb",
    "https://en.wikipedia.org/wiki/Snowflake_Inc."
  ],
  "areaServed": "http://www.wikidata.org/entity/Q13780930",
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "Artificial Intelligence",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Artificial_intelligence",
        "https://www.wikidata.org/wiki/Q11660"
      ]
    },
    {
      "@type": "Thing",
      "name": "Generative AI",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Generative_artificial_intelligence",
        "https://www.wikidata.org/wiki/Q117246174"
      ]
    },
    {
      "@type": "Thing",
      "name": "Machine Learning",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Machine_learning",
        "https://www.wikidata.org/wiki/Q2539"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Engineering",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_engineering",
        "https://www.wikidata.org/wiki/Q104659521"
      ]
    },
    {
      "@type": "Thing",
      "name": "Cloud Data Platform",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Cloud_computing",
        "https://www.wikidata.org/wiki/Q483639"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Warehouse",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_warehouse",
        "https://www.wikidata.org/wiki/Q193351"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Lake",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_lake",
        "https://www.wikidata.org/wiki/Q20707560"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Governance",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_governance",
        "https://www.wikidata.org/wiki/Q872685"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Sharing",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_sharing",
        "https://www.wikidata.org/wiki/Q5227350"
      ]
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "106 East Babcock Street",
    "addressLocality": "Bozeman",
    "addressRegion": "MT",
    "postalCode": "59715",
    "addressCountry": "US"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "en",
      "url": "https://www.snowflake.com/en/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "de",
      "url": "https://www.snowflake.com/de/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "fr",
      "url": "https://www.snowflake.com/fr/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "es",
      "url": "https://www.snowflake.com/es/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "ja",
      "url": "https://www.snowflake.com/ja/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "ko",
      "url": "https://www.snowflake.com/ko/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "it",
      "url": "https://www.snowflake.com/it/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "pt-BR",
      "url": "https://www.snowflake.com/pt_br/contact/"
    }
  ]
}
Block 2 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.snowflake.com/en/#website",
  "name": "Snowflake",
  "url": "https://www.snowflake.com/en/",
  "inLanguage": [
    "en",
    "de",
    "fr",
    "es",
    "ja",
    "ko",
    "it",
    "pt-br"
  ]
}
Block 3 : Organization
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.snowflake.com/en/#organization",
  "name": "Snowflake",
  "legalName": "Snowflake Inc.",
  "url": "https://www.snowflake.com/en/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.snowflake.com/content/dam/snowflake-site/general/external/snowflake-logo.svg"
  },
  "description": "Snowflake’s AI Data Cloud empowers businesses to build, collaborate, and innovate with secure and scalable data infrastructure.",
  "disambiguatingDescription": "Build the future with Snowflake — the platform for secure data collaboration, AI, and cloud-native applications.",
  "sameAs": [
    "https://www.linkedin.com/company/snowflake-computing/",
    "https://x.com/Snowflake",
    "https://www.youtube.com/user/snowflakecomputing",
    "https://www.facebook.com/snowflakedb",
    "https://en.wikipedia.org/wiki/Snowflake_Inc."
  ],
  "areaServed": "http://www.wikidata.org/entity/Q13780930",
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "Artificial Intelligence",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Artificial_intelligence",
        "https://www.wikidata.org/wiki/Q11660"
      ]
    },
    {
      "@type": "Thing",
      "name": "Generative AI",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Generative_artificial_intelligence",
        "https://www.wikidata.org/wiki/Q117246174"
      ]
    },
    {
      "@type": "Thing",
      "name": "Machine Learning",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Machine_learning",
        "https://www.wikidata.org/wiki/Q2539"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Engineering",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_engineering",
        "https://www.wikidata.org/wiki/Q104659521"
      ]
    },
    {
      "@type": "Thing",
      "name": "Cloud Data Platform",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Cloud_computing",
        "https://www.wikidata.org/wiki/Q483639"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Warehouse",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_warehouse",
        "https://www.wikidata.org/wiki/Q193351"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Lake",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_lake",
        "https://www.wikidata.org/wiki/Q20707560"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Governance",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_governance",
        "https://www.wikidata.org/wiki/Q872685"
      ]
    },
    {
      "@type": "Thing",
      "name": "Data Sharing",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Data_sharing",
        "https://www.wikidata.org/wiki/Q5227350"
      ]
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "106 East Babcock Street",
    "addressLocality": "Bozeman",
    "addressRegion": "MT",
    "postalCode": "59715",
    "addressCountry": "US"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "en",
      "url": "https://www.snowflake.com/en/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "de",
      "url": "https://www.snowflake.com/de/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "fr",
      "url": "https://www.snowflake.com/fr/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "es",
      "url": "https://www.snowflake.com/es/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "ja",
      "url": "https://www.snowflake.com/ja/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "ko",
      "url": "https://www.snowflake.com/ko/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "it",
      "url": "https://www.snowflake.com/it/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Customer Support",
      "availableLanguage": "pt-BR",
      "url": "https://www.snowflake.com/pt_br/contact/"
    }
  ]
}
Block 4 : WebSite
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.snowflake.com/en/#website",
  "name": "Snowflake",
  "url": "https://www.snowflake.com/en/",
  "inLanguage": [
    "en",
    "de",
    "fr",
    "es",
    "ja",
    "ko",
    "it",
    "pt-br"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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