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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
76
GRADE
C
FIX
4
REVIEW
3
PASS
8
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
34
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.68 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

12.38 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.55 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.39 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

12.55 s

Page Load Progression

385 ms
770 ms
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
Checks
17
8 PASS 3 REVIEW 4 FIX
D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (1.6 MiB of 1.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
6354ms total JS execution
FIX
6354ms total JS execution
Warning::
https://www.socialmediatoday.com/: 1618ms CPU time
Warning::
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3b...: 1175ms CPU time
Warning::
Unattributable: 1032ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 715ms CPU time
Warning::
https://www.googletagmanager.com/gtag/js?id=G-065J...: 643ms CPU time
Warning::
Third-party scripts: 6354ms (100% of total)

Main Thread Breakdown

Script Evaluation 58% Other 19% Style & Layout 10% Script Parsing & Compilation 7% Parse HTML & CSS 3%
ScriptTotalScriptingParse/CompileParty
https://www.socialmediatoday.com/1618ms642ms72ms3rd
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js1175ms999ms33ms3rd
Unattributable1032ms63ms0ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR715ms614ms86ms3rd
https://www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c&gtm=4e64h1643ms510ms82ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK&gtm=4e64h1485ms398ms76ms3rd
https://www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226282ms182ms14ms3rd
https://www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226170ms130ms8ms3rd
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano-ui.js123ms87ms20ms3rd
https://ak.sail-horizon.com/spm/spm.v1.min.js109ms87ms22ms3rd
D
Page Weight Inventory
Action
85 resources · 1.6 MB · 234 KB savings available
FIX
85 resources · 1.6 MB · 234 KB savings available
Warning::
Page weight 592 KB over 1MB target
Got: 1.6 MB Expected: ≤ 1 MB
Info::
~234 KB of savings available
Warning::
84 third-party resources (100% of weight)
85 resources · 1.6 MiB · 84 third-party 592.2 KiB over 1MB target
JavaScript 52% · 847.1 KiB
Image 24% · 387.2 KiB
Font 16% · 252.5 KiB
Document 4% · 59.7 KiB
CSS 4% · 57.4 KiB
Other 1% · 12.4 KiB

~234.3 KiB of savings available

Remove unused JavaScript: 234.3 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Page Weight Budget
Action
1.6 MB transferred, 85 requests
REVIEW
1.6 MB transferred, 85 requests
Info::
Page weighs 3.8 MB (1.6 MB transferred)
Warning::
JavaScript is 847 KB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 847 KB
Info::
Fonts are 253 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 253 KB
Info::
85 HTTP requests
Info::
Estimated 0.33 g CO2 per page load
1.6 MB / 2.4 MB budget
1.6 MB transferred
85 requests
0.33 g CO2 per page load
JavaScript 847.1 KiB 52%
Images 381.1 KiB 24%
Fonts 252.5 KiB 16%
HTML 57.9 KiB 4%
CSS 57.4 KiB 4%
Other 11.4 KiB 1%
Other 7.1 KiB 0%
Other 949 B 0%
Other 828 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

C
Image Optimization
Action
24 images, 0 KB saveable
REVIEW
24 images, 0 KB saveable
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://d12v9rtnomnebu.cloudfront.net/logo/publica... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.socialmediatoday.com/static/img/social... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
24 images 381 KB
0 oversized -0 KB
15 legacy format
7 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Bundles
Action
41 scripts, 234 KB unused
REVIEW
41 scripts, 234 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-065J...: 66 KB unused (39%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WDN...: 63 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 52 KB unused (35%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://ak.sail-horizon.com/spm/spm.v1.min.js: 33 KB unused (68%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.socialmediatoday.com/static/js/jquery_...: 22 KB unused (61%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 234 KB
234 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-065JKX6TVJ&cx=c&gtm=4e64h1169 KB66 KB (39%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WDNJ7JK&gtm=4e64h1140 KB63 KB (45%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR146 KB52 KB (35%)✓3rd
https://ak.sail-horizon.com/spm/spm.v1.min.js48 KB33 KB (68%)✓3rd
https://www.socialmediatoday.com/static/js/jquery_360.min.js?31332126022635 KB22 KB (61%)✓3rd
https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?3601160904261 KB—✓3rd
https://www.socialmediatoday.com/static/js/mailcheck.min.js?1926162409191 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?3601160904262 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?3601160904261 KB—✓3rd
https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?3601160904261 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
6 fonts (253 KB)
PASS
6 fonts (253 KB)
Info::
6 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

6

253 KB total

Render-blocking

0

of 6

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s FCP 4.7 s LCP 12.4 shttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Bold.woff2Satoshi-Bold.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Bold.woff2 — 24.9 KiB — 111 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Regular.woff2Satoshi-Regular.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Regular.woff2 — 25.0 KiB — 120 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2SourceSerif4-Semibold.t... https://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2 — 79.7 KiB — 121 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2SourceSerif4-Regular.tt... https://www.socialmediatoday.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2 — 74.6 KiB — 120 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Medium.woff2Satoshi-Medium.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Medium.woff2 — 25.2 KiB — 121 ms — font-display: swaphttps://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Black.woff2Satoshi-Black.woff2 https://www.socialmediatoday.com/static/fonts/satoshi/Satoshi-Black.woff2 — 23.1 KiB — 125 ms — font-display: swap
Satoshi-Bold.woff2 woff2 swap
Size 25 KB
Load time 111 ms
Start 464 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Regular.woff2 woff2 swap
Size 25 KB
Load time 120 ms
Start 465 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Semibold.t... woff2 swap
Size 80 KB
Load time 121 ms
Start 465 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Regular.tt... woff2 swap
Size 75 KB
Load time 120 ms
Start 466 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Medium.woff2 woff2 swap
Size 25 KB
Load time 121 ms
Start 476 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Black.woff2 woff2 swap
Size 23 KB
Load time 125 ms
Start 807 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
1 hints, 0 missing preconnects
PASS
1 hints, 0 missing preconnects
Info::
Page uses 1 resource hint(s)

Current Resource Hints

preconnect
—
preload
1
dns-prefetch
—
prefetch
—

1 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
85 requests over 2777ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s FCP 4.7 s LCP 12.4 shttps://socialmediatoday.com// https://socialmediatoday.com/ — 301 — 1.0 KiB — 18 ms — h2https://www.socialmediatoday.com/www.socialmediatoday.com/ https://www.socialmediatoday.com/ — 200 — 57.9 KiB — 30 ms — h2https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.jscmp.osano.com/AzqdtLT8Mqkut2TZ/9919... https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js — 200 — 53.8 KiB — 31 ms — h3https://www.socialmediatoday.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426 — 200 — 1.0 KiB — 153 ms — h2https://www.socialmediatoday.com/static/css/smt_app.css?150116090426www.socialmediatoday.com/static/css... https://www.socialmediatoday.com/static/css/smt_app.css?150116090426 — 200 — 56.5 KiB — 143 ms — h2https://www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/jquery_360.min.js?313321260226 — 200 — 35.3 KiB — 156 ms — h2https://www.socialmediatoday.com/static/js/dist/lyticsHelper.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/lyticsHelper.bundle.js?360116090426 — 200 — 477 B — 137 ms — h2https://www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/htmx_204.min.js?313321260226 — 200 — 16.1 KiB — 130 ms — h2https://www.socialmediatoday.com/static/js/divecounter.js?561916200326www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/divecounter.js?561916200326 — 200 — 4.6 KiB — 146 ms — h2https://www.socialmediatoday.com/static/js/dist/signupReferrer.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/signupReferrer.bundle.js?360116090426 — 200 — 651 B — 131 ms — h2https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426 — 200 — 2.3 KiB — 133 ms — h2https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/engAnalytics.bundle.js?360116090426 — 200 — 642 B — 116 ms — h2https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/prestitialForecastingMode.bundle.js?360116090426 — 200 — 737 B — 138 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.pngd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.png — 200 — 78.1 KiB — 341 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svgd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svg — 200 — 1.0 KiB — 326 ms — h2https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/navSignupHelper.bundle.js?360116090426 — 200 — 863 B — 119 ms — h2https://www.socialmediatoday.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426 — 200 — 538 B — 107 ms — h2https://www.socialmediatoday.com/static/js/dist/signupValidation.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/signupValidation.bundle.js?360116090426 — 200 — 1.1 KiB — 149 ms — h2https://www.socialmediatoday.com/static/js/dist/gtmEvents.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/gtmEvents.bundle.js?360116090426 — 200 — 1.8 KiB — 143 ms — h2https://www.socialmediatoday.com/static/js/dist/smartQuotes.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/smartQuotes.bundle.js?360116090426 — 200 — 1.6 KiB — 114 ms — h2https://www.socialmediatoday.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426www.socialmediatoday.com/static/js/... https://www.socialmediatoday.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426 — 200 — 593 B — 118 ms — h2blob:https://www.socialmediatoday.com/9394dace-38aa-463c-aeee-8d13e557fee3www.socialmediatoday.com/9394dace-3... blob:https://www.socialmediatoday.com/9394dace-38aa-463c-aeee-8d13e557fee3 — 200 — -1 B — 93 ms — 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h3https://imgproxy.divecdn.com/GXQbyIJUBi51KU52fNcqcVoi5z17o7Zr1oaj_jWUcHQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lZGl0c19vbmVfeWVhci5wbmc=.webpimgproxy.divecdn.com/GXQbyIJUBi51KU... https://imgproxy.divecdn.com/GXQbyIJUBi51KU52fNcqcVoi5z17o7Zr1oaj_jWUcHQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9lZGl0c19vbmVfeWVhci5wbmc=.webp — 200 — 32.1 KiB — 54 ms — h3https://imgproxy.divecdn.com/wmjErKso2sfytMzIfDlgGbJJpLaeUlNMUAQr6pdhe9M/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfY3BnX3Jlc2VhcmNoLnBuZw==.webpimgproxy.divecdn.com/wmjErKso2sfytM... https://imgproxy.divecdn.com/wmjErKso2sfytMzIfDlgGbJJpLaeUlNMUAQr6pdhe9M/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfY3BnX3Jlc2VhcmNoLnBuZw==.webp — 200 — 62.1 KiB — 59 ms — h3https://imgproxy.divecdn.com/3RbJo3VbDh4tKKUDbLmIhYYhRtnjbMuSP12UNRsnMC4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94YWlfbG9nby5wbmc=.webpimgproxy.divecdn.com/3RbJo3VbDh4tKK... https://imgproxy.divecdn.com/3RbJo3VbDh4tKKUDbLmIhYYhRtnjbMuSP12UNRsnMC4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94YWlfbG9nby5wbmc=.webp — 200 — 3.9 KiB — 51 ms — h3https://imgproxy.divecdn.com/jPdTAyx4g6lLBD4DnqK2DXNDM6EWJy37FWJWGSeH3aw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2xvZ28yLnBuZw==.webpimgproxy.divecdn.com/jPdTAyx4g6lLBD... https://imgproxy.divecdn.com/jPdTAyx4g6lLBD4DnqK2DXNDM6EWJy37FWJWGSeH3aw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2xvZ28yLnBuZw==.webp — 200 — 4.6 KiB — 50 ms — h3https://imgproxy.divecdn.com/N7L-jib7AXWUM8No15ukQvykZmdePEnY76ImnR-zow4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aWt0b2tfdXNkc19jZXJ0aWZpZWQucG5n.webpimgproxy.divecdn.com/N7L-jib7AXWUM8... https://imgproxy.divecdn.com/N7L-jib7AXWUM8No15ukQvykZmdePEnY76ImnR-zow4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aWt0b2tfdXNkc19jZXJ0aWZpZWQucG5n.webp — 200 — 9.6 KiB — 60 ms — h3https://www.socialmediatoday.com/static/img/menu_icons/chevron_down.svg?313321260226www.socialmediatoday.com/static/img... https://www.socialmediatoday.com/static/img/menu_icons/chevron_down.svg?313321260226 — 200 — 431 B — 103 ms — h2https://www.socialmediatoday.com/favicon.ico?v=3www.socialmediatoday.com/favicon.ic... https://www.socialmediatoday.com/favicon.ico?v=3 — 200 — 6.1 KiB — 14 ms — h2https://www.google-analytics.com/analytics.jswww.google-analytics.com/analytics.... https://www.google-analytics.com/analytics.js — 200 — 20.9 KiB — 22 ms — h2https://gametrics.socialmediatoday.com/g/collect?v=2&tid=G-065JKX6TVJ&gtm=45je64h1v878140622z89132562684za20gzb9132562684zd9132562684&_p=1776812600632&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=189937018&_eu=EAAAAGA&_fplc=0&are=1&cid=1676645862.1776812602&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=NL-NH&sst.rnd=1023387600.1776812602&sst.etld=google.nl&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjA2wAQjA2wAEXxBAENCMFgAAAAAEPgABpYAAALzgBAB-AXmAAA.IAAA&sst.tft=1776812600632&sst.lpc=53364138&sst.navt=n&sst.ude=0&_s=1&tag_exp=0~115938466~115938469~117266401&dl=https%3A%2F%2Fwww.socialmediatoday.com%2F&dt=Social%20Media%20News%20%7C%20Social%20Media%20Today&dp=%2F&sid=1776812601&sct=1&seg=0&_tu=DA&en=page_view&_fv=1&_ss=1&ep.site=Social%20Media%20Today&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-21T23%3A03%3A21.332%2B00%3A00&ep.client_timezone=0&ep.value=&ep.event_id=44f9d1c0-85ef-4f42-a78c-a7b2c0aadf70-1&up.last_timezone=0&tfd=1752&richsstssegametrics.socialmediatoday.com/g/co... https://gametrics.socialmediatoday.com/g/collect?v=2&tid=G-065JKX6TVJ&gtm=45je64h1v878140622z89132562684za20gzb9132562684zd9132562684&_p=1776812600632&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=189937018&_eu=EAAAAGA&_fplc=0&are=1&cid=1676645862.1776812602&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=NL-NH&sst.rnd=1023387600.1776812602&sst.etld=google.nl&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjA2wAQjA2wAEXxBAENCMFgAAAAAEPgABpYAAALzgBAB-AXmAAA.IAAA&sst.tft=1776812600632&sst.lpc=53364138&sst.navt=n&sst.ude=0&_s=1&tag_exp=0~115938466~115938469~117266401&dl=https%3A%2F%2Fwww.socialmediatoday.com%2F&dt=Social%20Media%20News%20%7C%20Social%20Media%20Today&dp=%2F&sid=1776812601&sct=1&seg=0&_tu=DA&en=page_view&_fv=1&_ss=1&ep.site=Social%20Media%20Today&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-21T23%3A03%3A21.332%2B00%3A00&ep.client_timezone=0&ep.value=&ep.event_id=44f9d1c0-85ef-4f42-a78c-a7b2c0aadf70-1&up.last_timezone=0&tfd=1752&richsstsse — 200 — 283 B — 529 ms — h2https://gametrics.socialmediatoday.com/g/collect?v=2&tid=G-065JKX6TVJ&gtm=45je64h1v878140622z89132562684za20gzb9132562684zd9132562684&_p=1776812600632&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=189937018&_eu=EAAAAGA&_fplc=0&are=1&cid=1676645862.1776812602&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=NL-NH&sst.rnd=1023387600.1776812602&sst.etld=google.nl&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjA2wAQjA2wAEXxBAENCMFgAAAAAEPgABpYAAALzgBAB-AXmAAA.IAAA&sst.tft=1776812600632&sst.lpc=53364138&sst.navt=n&sst.ude=0&_s=2&tag_exp=0~115938466~115938469~117266401&dl=https%3A%2F%2Fwww.socialmediatoday.com%2F&dt=Social%20Media%20News%20%7C%20Social%20Media%20Today&dp=%2F&sid=1776812601&sct=1&seg=0&_tu=DA&en=press_release_impression&ep.site=Social%20Media%20Today&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-21T23%3A03%3A21.283%2B00%3A00&ep.client_timezone=0&ep.value=&ep.element_location=sidebar&ep.item_id=https%3A%2F%2Fwww.socialmediatoday.com%2Fpress-release%2F20260413-metricools-2026-linkedin-study-reveals-the-rise-of-invisible-interactions%2F&_et=8&tfd=2327&richsstssegametrics.socialmediatoday.com/g/co... https://gametrics.socialmediatoday.com/g/collect?v=2&tid=G-065JKX6TVJ&gtm=45je64h1v878140622z89132562684za20gzb9132562684zd9132562684&_p=1776812600632&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=189937018&_eu=EAAAAGA&_fplc=0&are=1&cid=1676645862.1776812602&frm=0&ir=1&pscdl=denied&rcb=3&sr=412x823&uaa=&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=NL-NH&sst.rnd=1023387600.1776812602&sst.etld=google.nl&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjA2wAQjA2wAEXxBAENCMFgAAAAAEPgABpYAAALzgBAB-AXmAAA.IAAA&sst.tft=1776812600632&sst.lpc=53364138&sst.navt=n&sst.ude=0&_s=2&tag_exp=0~115938466~115938469~117266401&dl=https%3A%2F%2Fwww.socialmediatoday.com%2F&dt=Social%20Media%20News%20%7C%20Social%20Media%20Today&dp=%2F&sid=1776812601&sct=1&seg=0&_tu=DA&en=press_release_impression&ep.site=Social%20Media%20Today&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-21T23%3A03%3A21.283%2B00%3A00&ep.client_timezone=0&ep.value=&ep.element_location=sidebar&ep.item_id=https%3A%2F%2Fwww.socialmediatoday.com%2Fpress-release%2F20260413-metricools-2026-linkedin-study-reveals-the-rise-of-invisible-interactions%2F&_et=8&tfd=2327&richsstsse — 200 — 170 B — 450 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 6354ms · 697KB · €69/mo
www.socialmediatoday.com
Other
Costly
Execution 1618ms
Transfer 58 KB
Monthly Cost €18/mo
cmp.osano.com
Other
Costly
Execution 1175ms
Transfer 54 KB
Monthly Cost €13/mo
Unattributable
Other
Costly
Execution 1032ms
Transfer 0 KB
Monthly Cost €11/mo
Google Tag Manager
Tag Manager
Costly
Execution 715ms
Transfer 146 KB
Unused 35%
Monthly Cost €8/mo
Google Tag Manager
Tag Manager
Costly
Execution 643ms
Transfer 169 KB
Unused 39%
Monthly Cost €7/mo
Google Tag Manager
Tag Manager
Costly
Execution 485ms
Transfer 140 KB
Unused 45%
Monthly Cost €5/mo
www.socialmediatoday.com
Other
Costly
Execution 282ms
Transfer 35 KB
Unused 61%
Monthly Cost €3/mo
www.socialmediatoday.com
Other
Optional
Execution 170ms
Transfer 16 KB
Monthly Cost €2/mo
cmp.osano.com
Other
Optional
Execution 123ms
Transfer 30 KB
Monthly Cost €1/mo
ak.sail-horizon.com
Other
Optional
Execution 109ms
Transfer 48 KB
Unused 68%
Monthly Cost €1/mo

These scripts may cost more than they're worth

  • www.socialmediatoday.com adds 1618ms and costs ~€18/month
  • cmp.osano.com adds 1175ms and costs ~€13/month
  • Unattributable adds 1032ms and costs ~€11/month
  • Google Tag Manager adds 715ms and costs ~€8/month
  • Google Tag Manager adds 643ms and costs ~€7/month
  • Google Tag Manager adds 485ms and costs ~€5/month
  • www.socialmediatoday.com adds 282ms and costs ~€3/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.socialmediatoday.com takes 1618ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cmp.osano.com takes 1175ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 1032ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 715ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 643ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 485ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.socialmediatoday.com takes 282ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

61% of www.socialmediatoday.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

68% of ak.sail-horizon.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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