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https://sp.gov.br

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
85
GRADE
B
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://sp.gov.br Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

C
Content Depth
Action
556 words, Very Difficult
REVIEW
556 words, Very Difficult
Info::
Page has 556 words of content
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 22)
556 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 22

Text-to-HTML Ratio

3% text 97% HTML

4 KB / 165 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A
Meta Tags
Title: 8 chars
PASS
Title: 8 chars
Info::
Page title is set
Got: saopaulo
Warning::
Title is only 8 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"saopaulo"

8 characters Too short
Title: saopaulo
H1: VIVA SP
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
76 images, 46 descriptive filenames
PASS
76 images, 46 descriptive filenames
Info::
30 image(s) have hash/generic filenames
Info::
2 image(s) missing alt text — see Accessibility tab
46 descriptive
30 hash-based
0 generic
76 total
FilenameQualityAltIssues
2ed2dffe-835e-4b03-bb7c-26162cce85c2hash1
Current: 2ed2dffe-835e-4b03-bb7c-26162cce85c2
Suggested: renditions.jpg
ec6ef352-33ad-48d3-917c-6a2f89571c33hash1
Current: ec6ef352-33ad-48d3-917c-6a2f89571c33
Suggested: renditions.jpg
a6c0ed35-722c-4cbe-a9e0-853aae3d74c7hash1
Current: a6c0ed35-722c-4cbe-a9e0-853aae3d74c7
Suggested: renditions.jpg
dd05f532-537e-446e-8b36-71ce48c9f0c5hash1
Current: dd05f532-537e-446e-8b36-71ce48c9f0c5
Suggested: renditions.jpg
8b891cdb-95e9-4028-a7c8-abbb83ea68e7hash1
Current: 8b891cdb-95e9-4028-a7c8-abbb83ea68e7
Suggested: renditions.jpg
0493ab9c-9641-4c55-b29d-41ac89cb5d76hash1
Current: 0493ab9c-9641-4c55-b29d-41ac89cb5d76
Suggested: renditions.jpg
379e2198-5a27-43ee-b17d-33c99f608969hash1
Current: 379e2198-5a27-43ee-b17d-33c99f608969
Suggested: renditions.jpg
e7ec7313-65eb-4774-9216-693bd76c7654hash1
Current: e7ec7313-65eb-4774-9216-693bd76c7654
Suggested: renditions.jpg
4c435a47-d7c6-4631-8800-039086160d02hash1
Current: 4c435a47-d7c6-4631-8800-039086160d02
Suggested: renditions.jpg
e9d2155c-1153-40e3-8fc4-7e87a9689ce4hash1
Current: e9d2155c-1153-40e3-8fc4-7e87a9689ce4
Suggested: renditions.jpg
2793f020-61f1-4861-809f-800aa1d5c1d8hash1
Current: 2793f020-61f1-4861-809f-800aa1d5c1d8
Suggested: renditions.jpg
80327eb2-f99b-4d7f-bcf8-3884812026cahash1
Current: 80327eb2-f99b-4d7f-bcf8-3884812026ca
Suggested: renditions.jpg
0cc3c6b9-e6c7-4972-886a-10622f948cc8hash1
Current: 0cc3c6b9-e6c7-4972-886a-10622f948cc8
Suggested: renditions.jpg
0493ab9c-9641-4c55-b29d-41ac89cb5d76hash1
Current: 0493ab9c-9641-4c55-b29d-41ac89cb5d76
Suggested: renditions.jpg
379e2198-5a27-43ee-b17d-33c99f608969hash1
Current: 379e2198-5a27-43ee-b17d-33c99f608969
Suggested: renditions.jpg
e7ec7313-65eb-4774-9216-693bd76c7654hash1
Current: e7ec7313-65eb-4774-9216-693bd76c7654
Suggested: renditions.jpg
4c435a47-d7c6-4631-8800-039086160d02hash1
Current: 4c435a47-d7c6-4631-8800-039086160d02
Suggested: renditions.jpg
e9d2155c-1153-40e3-8fc4-7e87a9689ce4hash1
Current: e9d2155c-1153-40e3-8fc4-7e87a9689ce4
Suggested: renditions.jpg
2793f020-61f1-4861-809f-800aa1d5c1d8hash1
Current: 2793f020-61f1-4861-809f-800aa1d5c1d8
Suggested: renditions.jpg
80327eb2-f99b-4d7f-bcf8-3884812026cahash1
Current: 80327eb2-f99b-4d7f-bcf8-3884812026ca
Suggested: renditions.jpg
0cc3c6b9-e6c7-4972-886a-10622f948cc8hash1
Current: 0cc3c6b9-e6c7-4972-886a-10622f948cc8
Suggested: renditions.jpg
0493ab9c-9641-4c55-b29d-41ac89cb5d76hash1
Current: 0493ab9c-9641-4c55-b29d-41ac89cb5d76
Suggested: renditions.jpg
379e2198-5a27-43ee-b17d-33c99f608969hash1
Current: 379e2198-5a27-43ee-b17d-33c99f608969
Suggested: renditions.jpg
Tarifa-social-sabesp-agua-Guaruja.jpgdescriptive1
11111111111111111.jpghash1
Current: 11111111111111111.jpg
Suggested: 14f1fd21-e483-4efd-897a-9f9a210c79ac.jpg
5e22072b-b911-4df2-b8de-1d22968ca0aahash1
Current: 5e22072b-b911-4df2-b8de-1d22968ca0aa
Suggested: renditions.jpg
20561bd6-d6f5-4c14-8299-15dfc244d9cfhash1
Current: 20561bd6-d6f5-4c14-8299-15dfc244d9cf
Suggested: renditions.jpg
ec6ef352-33ad-48d3-917c-6a2f89571c33hash1
Current: ec6ef352-33ad-48d3-917c-6a2f89571c33
Suggested: renditions.jpg
a6c0ed35-722c-4cbe-a9e0-853aae3d74c7hash1
Current: a6c0ed35-722c-4cbe-a9e0-853aae3d74c7
Suggested: renditions.jpg
dd05f532-537e-446e-8b36-71ce48c9f0c5hash1
Current: dd05f532-537e-446e-8b36-71ce48c9f0c5
Suggested: renditions.jpg
8b891cdb-95e9-4028-a7c8-abbb83ea68e7hash1
Current: 8b891cdb-95e9-4028-a7c8-abbb83ea68e7
Suggested: renditions.jpg
acessibilidade.pngdescriptive1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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