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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/default-lead/TSN_logo_web.png
Info::
og:title is long (65 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 65 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/default-lead/TSN_logo_web.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 65 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

sportingnews.com

Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR

The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR and more with Sporting News

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR
  • twitter:description — The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR...
  • twitter:image — falling back from og:image

SPORTINGNEWS.COM

Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR

The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR and more with Sporting News

Preview quality · Facebook B · 80/100

Title will be truncated (65 chars / 60 max)

  • og:title — Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR
  • og:description — The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR...
  • og:image — https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/default-l...
  • og:type — website
  • og:url — https://www.sportingnews.com/us
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Title will be truncated on Facebook (65 chars, max 60)

    → Shorten og:title to ≤60 characters

Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR

sportingnews.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR
  • og:description — The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR...
  • og:image — https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/default-l...

sportingnews.com

Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR

The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR and more with Sporting News

Preview quality · Slack A+ · 100/100
  • og:title — Sporting News - NFL | NBA | MLB | NCAA | Boxing | Soccer | NASCAR
  • og:description — The latest news, videos, scores and more on the biggest sports, including NFL, NBA, MLB, NCAA, Soccer, Boxing, NASCAR...
  • og:image — https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/default-l...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_name
twitter:site@sportingnews
Organization.nameThe Sporting News

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Sporting News",
  "url": "https://www.sportingnews.com/us",
  "logo": "https://static-nw-production.sportingnews.com/c9a64ef9f813f6372af20eb10b4791e7a44ccead-static/assets/images/tsn-organization-schema-logo.png",
  "sameAs": [
    "https://www.facebook.com/thesportingnews/",
    "https://www.instagram.com/sportingnews/",
    "https://www.linkedin.com/company/thesportingnews",
    "https://www.tiktok.com/@thesportingnews",
    "https://twitter.com/sportingnews",
    "https://bit.ly/488MCBp",
    "https://www.youtube.com/c/sportingnews"
  ]
}
Block 2 : WebSite
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "The Sporting News",
  "url": "https://www.sportingnews.com/us"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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