Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 6 REVIEW 3 FIX

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Form Accessibility

2 of 24 controls have issues

REVIEW

2 of 24 controls have issues

2 control(s) without accessible label

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

Got: <textarea name="g-recaptcha-response" id="g-recaptcha-response">; <textarea name="g-recaptcha-response" id="g-recaptcha-response-100000">

22 control(s) properly labeled

24 controls

22 labeled

0 placeholder only

2 unlabeled

Control	Type	Label	Method
#submenu-toggle-6	radio	Platform	for/id
#submenu-toggle-6-none	radio	Platform	for/id
#submenu-toggle-7	radio	Solutions	for/id
#submenu-toggle-7-none	radio	Solutions	for/id
#submenu-toggle-8	radio	About Us	for/id
#submenu-toggle-8-none	radio	About Us	for/id
#submenu-toggle-9	radio	Resources	for/id
#submenu-toggle-9-none	radio	Resources	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-2161928641477-input	text	First Name*	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-5-input	text	Last Name*	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-3-input	email	Business Email*	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-3125514687078-input	tel	Phone Number*	for/id
input	text	Search	aria-label
#2ca58ced-d41f-4763-8dae-35e74a397457-2670635846219-input	text	Company Name*	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-3186001529600-input	text	Job Title*	for/id
#2ca58ced-d41f-4763-8dae-35e74a397457-2663384172521-input	text	Company Country*	for/id
input	text	Search	aria-label
#2ca58ced-d41f-4763-8dae-35e74a397457-2301434161562-input	text	Annual Programmatic Budget*	for/id
input	text	Search	aria-label
#2ca58ced-d41f-4763-8dae-35e74a397457-3264555461218-input	text	How are you looking to work with us?*	for/id
input	text	Search	aria-label
#2ca58ced-d41f-4763-8dae-35e74a397457-2823036824818-input	checkbox		none
#g-recaptcha-response	textarea	(none)	none
#g-recaptcha-response-100000	textarea	(none)	none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

Link & Button Quality

3 issue(s) across 112 links and 5 buttons

REVIEW

3 issue(s) across 112 links and 5 buttons

3 link(s) with generic text

Generic link text like 'click here' doesn't describe the destination.

Got: https://www.stackadapt.com/resources/ ("Read More"); https://www.stackadapt.com/case-studies ("Read More"); https://www.stackadapt.com/main/resources/blog/marketing-orchestration ("Read More")

11 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://job-boards.greenhouse.io/stackadapt; https://www.g2.com/categories/demand-side-platform-dsp; https://www.g2.com/products/stackadapt/reviews#reviews; https://www.stackadapt.com/legal-document-centre/website-and-platform-user-pr…; https://policies.google.com/privacy; https://policies.google.com/terms; https://linkedin.com/company/stackadapt; https://x.com/StackAdapt; https://facebook.com/stackadapt; https://www.instagram.com/stackadapt (+1 more)

98 link(s) with descriptive text

112 links

0 empty

3 generic text

11 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
https://job-boards.greenhouse.io/stackad…	Job Openings	new tab	Add '(opens in new tab)' to text
https://www.g2.com/categories/demand-sid…	according to G2	new tab	Add '(opens in new tab)' to text
https://www.g2.com/products/stackadapt/r…	G2	new tab	Add '(opens in new tab)' to text
https://www.stackadapt.com/resources/	Read More	generic text	Replace with descriptive text
Before: Read More Suggested: Resources
https://www.stackadapt.com/case-studies	Read More	generic text	Replace with descriptive text
Before: Read More Suggested: Case Studies
https://www.stackadapt.com/main/resource…	Read More	generic text	Replace with descriptive text
Before: Read More Suggested: Marketing Orchestration
https://www.stackadapt.com/legal-documen…	Website Privacy Policy	new tab	Add '(opens in new tab)' to text
https://policies.google.com/privacy	Privacy Policy	new tab	Add '(opens in new tab)' to text
https://policies.google.com/terms	Terms of Service	new tab	Add '(opens in new tab)' to text
https://linkedin.com/company/stackadapt	Share Icon	new tab	Add '(opens in new tab)' to text
https://x.com/StackAdapt	Share Icon	new tab	Add '(opens in new tab)' to text
https://facebook.com/stackadapt	Share Icon	new tab	Add '(opens in new tab)' to text
https://www.instagram.com/stackadapt	Share Icon	new tab	Add '(opens in new tab)' to text
https://www.youtube.com/@StackAdaptPlatf…	Share Icon	new tab	Add '(opens in new tab)' to text

103 links and buttons have descriptive text

Generic link text like 'click here' doesn't describe the destination.

https://www.stackadapt.com/resources/ ("Read More"); https://www.stackadapt.com/case-studies ("Read More"); https://www.stackadapt.com/main/resources/blog/marketing-orchestration ("Read More")

Why this matters

Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.

Learn more ▾

Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.

Source: WCAG 2.4.4 / Google Search Central

Add '(opens in new tab)' to link text or aria-label.

https://job-boards.greenhouse.io/stackadapt; https://www.g2.com/categories/demand-side-platform-dsp; https://www.g2.com/products/stackadapt/reviews#reviews; https://www.stackadapt.com/legal-document-centre/website-and-platform-user-pr…; https://policies.google.com/privacy; https://policies.google.com/terms; https://linkedin.com/company/stackadapt; https://x.com/StackAdapt; https://facebook.com/stackadapt; https://www.instagram.com/stackadapt (+1 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

404 Error Page

Action

HTTP 404, custom page

REVIEW

HTTP 404, custom page

Correct 404 status code returned

Got: HTTP 404

Custom styled 404 page

404 Page Quality ✓ Custom 404 Page

Status Code HTTP 404 ✓Page Title Page Not Found | StackAdapt ✓Custom Styling ✓Navigation ✗Homepage Link ✗Search Form ✗

Favicon & Branding

5 icon(s) detected

REVIEW

5 icon(s) detected

favicon.ico present at site root

HTML icon links detected

Apple touch icon present

Multiple icon sizes detected

✓ favicon.ico Present

✓ PNG Icons Present

✓ Apple Touch Present

✗ SVG Favicon Missing

✓ Manifest Icons Present

✓ Multiple Sizes Present

Web Manifest

Valid manifest

REVIEW

Valid manifest

Name present: StackAdapt: Programmatic Advertising Platform

192x192 icon present

PWA Install Criteria Not Installable

Name StackAdapt: Programmatic Advertising Platform ✓192×192 icon ✓512×512 icon ✗Start URL / ✓Display Mode browser ✗

Name StackAdapt: Programmatic Advertising Platform Display Mode browser Theme Color #0061FF Background Color #FFFFFF Icons 1 icon(s)

Color Contrast (Screenshot)

Action

20 text elements analyzed, 20 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

0 pass 20 fail WCAG AA

h1 The Leading Technology Company That Conn…

1.00:1

#000000

needs 3.0:1 (large text)

32px · bottom of viewport

h2 Advertisers to Audiences.

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Buyers to Brands.

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Campaigns to Conversions.

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 The Integrated Marketing Platform Truste…

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 by The Best Agencies and Brands

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Driving Marketing Outcomes End-to-End

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Enhance Your Campaigns With Extensive

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Premium Ad Inventory

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Our Clients

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 and You Will Too

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 The AI-Powered Marketing Platform Savvy …

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Feel Supported Every Step

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 of the Way

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Stay In The Know

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Ditch your Traditional DSP and

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport · over background image/gradient

h2 of clients using the AI-powered marketin…

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport · over background image/gradient

h2 Request a Demo

1.00:1

#000000

needs 3.0:1 (large text)

24px · bottom of viewport

h3 +40,000

1.00:1

#000000

needs 3.0:1 (large text)

19px · bottom of viewport

h3 +1.5M

1.00:1

#000000

needs 3.0:1 (large text)

19px · bottom of viewport

2 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h1 The Leading Technolo…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Advertisers to Audie…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Buyers to Brands.	1.00:1	3.0:1	#000000	#000000	Fail
h2 Campaigns to Convers…	1.00:1	3.0:1	#000000	#000000	Fail
h2 The Integrated Marke…	1.00:1	3.0:1	#000000	#000000	Fail
h2 by The Best Agencies…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Driving Marketing Ou…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Enhance Your Campaig…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Premium Ad Inventory	1.00:1	3.0:1	#000000	#000000	Fail
h2 Our Clients	1.00:1	3.0:1	#000000	#000000	Fail
h2 and You Will Too	1.00:1	3.0:1	#000000	#000000	Fail
h2 The AI-Powered Marke…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Feel Supported Every…	1.00:1	3.0:1	#000000	#000000	Fail
h2 of the Way	1.00:1	3.0:1	#000000	#000000	Fail
h2 Stay In The Know	1.00:1	3.0:1	#000000	#000000	Fail
h2 Ditch your Tradition…	1.00:1	3.0:1	#000000	#000000	Fail
h2 of clients using the…	1.00:1	3.0:1	#000000	#000000	Fail
h2 Request a Demo	1.00:1	3.0:1	#000000	#000000	Fail
h3 +40,000	1.00:1	3.0:1	#000000	#000000	Fail
h3 +1.5M	1.00:1	3.0:1	#000000	#000000	Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A+

Landmark Structure

11 landmarks

PASS

11 landmarks

<main> landmark present

6 <nav> landmark(s) found

All <nav> elements are properly labeled

Skip navigation link present

Page Structure — as a screen reader sees it

A+

Heading Hierarchy

34 headings

PASS

34 headings

Single H1 present

H6 NPI Targeting Solution
H6 Conversion 2026 Virtual
H6 The State of Personalization in Digital Marketing
H1 The Leading Technology Company That Connects
H2 Advertisers to Audiences.
H2 Buyers to Brands.
H2 Campaigns to Conversions.
H2 The Integrated Marketing Platform Trusted by The Best Agencies and Brands
H3 +40,000
H3 #1
H3 +1.5M
H2 Driving Marketing Outcomes End-to-End
H3 Full-Funnel Marketing Solutions For Every Industry
H3 Advanced Targeting for Every Audience
H3 World-Class Campaigns for Every Channel
H3 Enterprise-Level Solutions for  Every Agency and Brand
H2 Enhance Your Campaigns With Extensive Premium Ad Inventory
H2 Our Clients Love Us and You Will Too
H3 Ready to see why the best marketers leverage the StackAdapt platform?
H2 The AI-Powered Marketing Platform Savvy Digital Marketers Rely On
H3 Boost campaign performance with the best-performing audience and ad placements.
H3 Orchestrate campaigns across advertising and email.
H3 465+Billion
H4 optimizations per second.
H3 Analyze data sets and deliver top optimization insights.
H3 Adapt campaigns to serve the best-performing creatives.
H2 Feel Supported Every Step of the Way
H3 Resources and Guides
H3 StackAdapt Academy
H3 Exceptional Client Services
H2 Stay In The Know
H2 Ditch your Traditional DSP and join thousands of clients using the AI-powered marketing platform.
H2 Maximize Your Advertising & Marketing Strategy With StackAdapt
H2 Request a Demo

Alt Text Quality

3 of 116 images have issues

PASS

3 of 116 images have issues

3 image(s) with generic alt text

1 image(s) with alt text over 125 characters

11 decorative image(s) correctly marked

101 image(s) with good alt text

116 images 101 good alt text 11 decorative 3 generic

Issue	Count
generic	3 image(s)
too long	1 image(s)

Lighthouse Accessibility Audits

Score 90/100 — 3 failing, 33 passed

PASS

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.

Why this matters

Informational: a Permissions-Policy directive showing feature -> allowed origins.

Source: MDN Permissions-Policy

Failing Elements
We use cookies and similar technologies to enhance your browsing experience, an… `div.cmp-wrapper > div#uc-main-dialog`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Made with on Planet Earth © 2014 – 2026 StackAdapt Inc. `div.wp-block-group > div.wp-block-group > div.wp-block-group > p.has-sta-gray-400-color`

These are opportunities to improve the legibility of your content.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.wp-block-group > div.wp-block-group > div.sta-custom-menu > input#submenu-toggle-none `div.wp-block-group > div.wp-block-group > div.sta-custom-menu > input#submenu-toggle-none`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●All heading elements contain content.

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○Tables have different content in the summary attribute and `<caption>`.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.