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https://strato.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

38/100

Site name appears as

Page titleGedacht. Gemacht.
og:site_nameSTRATO GmbH
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
3 properties Valid
Missing required property: name
Missing required property: url
{
  "website": {
    "url": "https://www.strato.de/",
    "name": "STRATO Webseite",
    "@type": "WebSite"
  },
  "@context": "https://schema.org",
  "organization": {
    "url": "https://www.strato.de/",
    "logo": "https://www.strato.de/_assets/img/png/strato_ag_thumb.png",
    "name": "STRATO",
    "@type": "Corporation",
    "address": {
      "@type": "PostalAddress",
      "postalCode": "10249",
      "addressRegion": "Berlin",
      "streetAddress": "Otto-Ostrowski-Straße 7",
      "addressCountry": "DE",
      "addressLocality": "Berlin"
    },
    "legalName": "STRATO GmbH",
    "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "030 300 146 0",
      "areaServed": "DE",
      "contactType": "customer service",
      "availableLanguage": "de"
    }
  }
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

strato.de

STRATO | Gedacht. Gemacht.

Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webshop jetzt kostenlos testen.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

STRATO.DE

STRATO | Gedacht. Gemacht.

Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webshop jetzt kostenlos testen.

Preview quality · Facebook A+ · 100/100
  • og:title — STRATO | Gedacht. Gemacht.
  • og:description — Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webs...
  • og:image — https://www.strato.de/_assets/img/_og/de/og_startseite.png
  • og:type — website
  • og:url — https://www.strato.de
  • og:site_name — STRATO GmbH

STRATO | Gedacht. Gemacht.

strato.de

Preview quality · LinkedIn A+ · 100/100
  • og:title — STRATO | Gedacht. Gemacht.
  • og:description — Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webs...
  • og:image — https://www.strato.de/_assets/img/_og/de/og_startseite.png

strato.de

STRATO | Gedacht. Gemacht.

Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webshop jetzt kostenlos testen.

Preview quality · Slack A+ · 100/100
  • og:title — STRATO | Gedacht. Gemacht.
  • og:description — Entdecken Sie die STRATO Produktwelt & starten Sie online durch. Hosting, Cloud-Speicher, Homepage-Baukasten und Webs...
  • og:image — https://www.strato.de/_assets/img/_og/de/og_startseite.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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