Skip to content
https://su.se

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.su.se
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://su.se Canonical https://www.su.se Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Stockholms universitet - Stockholms universitet
Info::
Title length (47 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Stockholms universitet - Stockholms universitet"

47 characters Optimal ✓
Title: Stockholms universitet - Stockholms universitet
H1: Studera vid ett ledande forskningsuniversitet
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
3058 words, Very Difficult
PASS
3058 words, Very Difficult
Info::
Page has 3058 words — good depth for search engines
Info::
Reading level: Very Difficult (grade 15)
3058 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 15

Text-to-HTML Ratio

9% text 91% HTML

22 KB / 254 KB

A+
Image SEO
58 images, 52 descriptive filenames
PASS
58 images, 52 descriptive filenames
Info::
6 image(s) have hash/generic filenames
52 descriptive
0 hash-based
6 generic
58 total
FilenameQualityAltIssues
DSC_3667.jpggeneric✓1
Current: DSC_3667.jpg
Suggested: 1776779254653.jpg
657725801_18078831257628989_1417910572553500031_n.jpggeneric✓1
Current: 657725801_18078831257628989_1417910572553500031_n.jpg
Suggested: 1776784833947.jpg
(2)%204Y7A3719.JPGgeneric✓1
Current: (2)%204Y7A3719.JPG
Suggested: 1776771001285.JPG
657725801_18078831257628989_1417910572553500031_n.jpggeneric✓1
Current: 657725801_18078831257628989_1417910572553500031_n.jpg
Suggested: 1776784833947.jpg
(2)%204Y7A3719.JPGgeneric✓1
Current: (2)%204Y7A3719.JPG
Suggested: 1776771001285.JPG
_T3A9045.jpggeneric✓1
Current: _T3A9045.jpg
Suggested: 1764234325499.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • moderate

    Event

    Page mentions an event (time element or event markup) that could be marked up as Event

    Events appear in dedicated event search and Google Events

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback