Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

50/100

Site name appears as

Page title	Breaking News and Analysis
og:site_name	TPM – Talking Points Memo
twitter:site	@TPM
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

172 links checked, 166 healthy, 6 broken

REVIEW

172 links checked, 166 healthy, 6 broken

166 of 172 links are healthy

Broken link: https://cdn.krxd.net/controltag/r3oivopn7.js

Found in <script src>. Get "https://cdn.krxd.net/controltag/r3oivopn7.js": resolve cdn.krxd.net: lookup cdn.krxd.net on 1.1.1.1:53: no such host

Got: unreachable

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://talkingpointsmemo.com/wp-json/oembed/1.0/embed?ur...

Found in <link href>. Returns HTTP 501.

Got: HTTP 501

Broken link: https://talkingpointsmemo.com/page

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

172 total 166 healthy 6 broken

Broken Links (7)

Status	URL	Found in	Error
ERR	https://cdn.krxd.net/controltag/r3oivopn7.js	`<script>`	Get "https://cdn.krxd.net/controltag/r3o...
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found
501	https://talkingpointsmemo.com/wp-json/oembed/1.0/e...	`<link>`	HTTP 501
404	https://talkingpointsmemo.com/page	`<a>`	Not Found
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
403	https://cdn.parsely.com	`<link>`	Forbidden

200 https://fonts.googleapis.com/css?family=Archivo:400,500|Arim... <link>

200 http://gmpg.org/xfn/11 <link>

200 https://talkingpointsmemo.com/feed <link>

200 https://talkingpointsmemo.com/edblog/feed <link>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-TNQ8Q97KF4&cx=... <script>

200 https://connect.facebook.net/en_US/bundle/sdk.js/ <script>

200 https://connect.facebook.net/en_US/sdk.js <script>

200 https://sibautomation.com/sa.js?key=usljlmjmwj4sjrz4bztvbo8u <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5XZ8HFK <script>

200 https://talkingpointsmemo.com/ <link>

200 https://htlbid.com <link>

200 https://talkingpointsmemo.com/wp-includes/css/dist/block-lib... <link>

200 https://talkingpointsmemo.com/_static/??-eJzTLy/QTc7PK0nNK9E... <link>

200 https://talkingpointsmemo.com/_static/??-eJxtzcEOwiAQhOEXEtd... <link>

200 https://fonts.googleapis.com/css2?family=Roboto+Mono:ital,wg... <link>

200 https://htlbid.com/v3/talkingpointsmemov2.com/htlbid.css?ver... <link>

200 https://talkingpointsmemo.com/_static/??-eJzTLy/QTc7PK0nNK9E... <link>

200 https://talkingpointsmemo.com/_static/??-eJzTLy/QzcxLzilNSS3... <script>

200 https://talkingpointsmemo.com/wp-json/ <link>

200 https://talkingpointsmemo.com/wp-json/wp/v2/pages/1411793 <link>

200 https://talkingpointsmemo.com/xmlrpc.php?rsd <link>

200 https://talkingpointsmemo.com/wp-json/oembed/1.0/embed?url=h... <link>

200 https://htlbid.com/stage/v3/talkingpointsmemov2.com/htlbid.j... <script>

200 https://dn0qt3r0xannq.cloudfront.net/talkingpointsmemo-FkLZa... <link>

200 https://raven-edge.aditude.io/raven/talkingpointsmemo-main-D... <script>

200 https://edge.aditude.io/prebid/9.30.0.js?fork=1&v=bf6611fc03... <link>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <link>

200 https://raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://fundingchoicesmessages.google.com/i/1025406?ers=3 <script>

200 https://fundingchoicesmessages.google.com/f/AGSKWxWnwdC0Izji... <script>

200 https://config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c... <script>

200 https://cdn.id5-sync.com/api/1.0/id5-api.js <script>

200 https://tags.crwdcntrl.net/lt/c/16576/sync.min.js <script>

200 https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min... <script>

200 https://talkingpointsmemo.com/newsletters <a>

200 https://talkingpointsmemo.com/podcasts <a>

200 https://store.talkingpointsmemo.com <a>

200 https://talkingpointsmemo.com/edblog <a>

200 https://talkingpointsmemo.com/news <a>

Mixed Content

1 HTTP resource(s) loaded on HTTPS page

REVIEW

1 HTTP resource(s) loaded on HTTPS page

HTTP link loaded on HTTPS page

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11

URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11

Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing required property "url" for WebSite

The "url" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Missing recommended property "potentialAction" for WebSite

Adding "potentialAction" can improve how search engines display your content.

Custom type "WebPage" — unable to validate specific properties

2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

2 properties Valid

Missing required property: name

Missing required property: url

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://talkingpointsmemo.com/#/schema/WebSite",
      "url": "https://talkingpointsmemo.com/",
      "name": "TPM &#8211; Talking Points Memo",
      "description": "Breaking News and Analysis",
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://talkingpointsmemo.com/search/{search_term_string}"
        },
        "query-input": "required name=search_term_string"
      },
      "publisher": {
        "@id": "https://talkingpointsmemo.com/#/schema/Organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://talkingpointsmemo.com/",
      "url": "https://talkingpointsmemo.com/",
      "name": "TPM: Talking Points Memo &#x2d; Breaking News and Analysis",
      "description": "Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American politics, public policy and political culture.",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https://talkingpointsmemo.com/#/schema/WebSite"
      },
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "@id": "https://talkingpointsmemo.com/#/schema/BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "position": 1,
          "name": "TPM &#8211; Talking Points Memo"
        }
      },
      "potentialAction": {
        "@type": "ReadAction",
        "target": "https://talkingpointsmemo.com/"
      },
      "about": {
        "@id": "https://talkingpointsmemo.com/#/schema/Organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://talkingpointsmemo.com/#/schema/Organization",
      "name": "TPM &#8211; Talking Points Memo",
      "url": "https://talkingpointsmemo.com/"
    }
  ]
}

Block 2 : WebPage

4 properties Valid

{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "TPM - Talking Points Memo",
  "url": "https:\/\/talkingpointsmemo.com"
}

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Preview

talkingpointsmemo.com

Talking Points Memo | Breaking News and Analysis

Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American politics, public policy and political culture.

Preview quality · Twitter/X A · 90/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — https://s3.amazonaws.com/tpm-media/images/tpm-logo_square.png

TALKINGPOINTSMEMO.COM

Talking Points Memo | Breaking News and Analysis

Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American politics, public policy and political culture.

Preview quality · Facebook A+ · 95/100

Description will be truncated (161 chars / 155 max)

og:title — Talking Points Memo | Breaking News and Analysis
og:description — Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American po...
og:image — https://s3.amazonaws.com/tpm-media/images/tpm-logo_square.png
og:type — website
og:url — https://talkingpointsmemo.com/
og:site_name — TPM – Talking Points Memo

Description will be truncated on Facebook (161 chars, max 155)
→ Tighten og:description to ≤155 characters

Talking Points Memo | Breaking News and Analysis

talkingpointsmemo.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (161 chars / 150 max)

og:title — Talking Points Memo | Breaking News and Analysis
og:description — Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American po...
og:image — https://s3.amazonaws.com/tpm-media/images/tpm-logo_square.png

Description will be truncated on LinkedIn (161 chars, max 150)
→ Tighten og:description to ≤150 characters

talkingpointsmemo.com

Talking Points Memo | Breaking News and Analysis

Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American politics, public policy and political culture.

Preview quality · Slack A+ · 100/100

og:title — Talking Points Memo | Breaking News and Analysis
og:description — Talking Points Memo (TPM) is an independent news organization that publishes reporting and analysis about American po...
og:image — https://s3.amazonaws.com/tpm-media/images/tpm-logo_square.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.